本文選題：低碳 + 環(huán)保偏好�。� 參考：《統(tǒng)計(jì)與決策》2017年06期

【摘要】：文章研究了低碳環(huán)境下,需求受消費(fèi)者環(huán)保偏好和消費(fèi)水平影響的綠色產(chǎn)品定價(jià)問題。針對(duì)消費(fèi)者購買行為,把消費(fèi)者劃分為綠色消費(fèi)者和普通消費(fèi)者,假設(shè)消費(fèi)者對(duì)產(chǎn)品的估價(jià)是異質(zhì)的,并服從均勻分布,通過構(gòu)造效用函數(shù)得到消費(fèi)者的購買行為。分別討論了市場(chǎng)中存在單一壟斷制造商和兩個(gè)壟斷制造商時(shí)生產(chǎn)模式的選擇,研究表明:單一壟斷制造商時(shí),制造商的生產(chǎn)模式的選擇取決于綠色消費(fèi)者的比例;兩個(gè)壟斷制造商時(shí),綠色產(chǎn)品制造商作為主導(dǎo)者,控制著市場(chǎng)中綠色產(chǎn)品和普通產(chǎn)品的市場(chǎng)占有率。
[Abstract]:In this paper, we study the pricing problem of green products which are affected by consumer's environmental preference and consumption level under low carbon environment. According to consumer buying behavior, consumers are divided into green consumers and ordinary consumers. It is assumed that the consumer's evaluation of products is heterogeneous and uniform distribution is obtained by constructing utility function. The choice of the production mode of a single monopoly manufacturer and two monopoly manufacturers in the market is discussed respectively. The study shows that the choice of the manufacturer's mode of production depends on the proportion of the green consumers when a single monopoly manufacturer is a monopoly manufacturer; the two monopolist manufacturers, as the leader, control the market. Market share of green products and ordinary products in the market.
【作者單位】： 合肥工業(yè)大學(xué)管理學(xué)院;北方民族大學(xué)管理學(xué)院;
【基金】：國(guó)家自然科學(xué)青年基金資助項(xiàng)目(71301038;71201044)
【分類號(hào)】：F274
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本文編號(hào)：1968968