本文選題：河北中煙工業(yè)有限責任公司 + 發(fā)展戰(zhàn)略　； 參考：《石河子大學》2017年碩士論文

【摘要】：從煙草行業(yè)面臨的壓力來看,控煙浪潮席卷全球,公共場所禁止吸煙世人皆知,煙草行業(yè)是“夕陽產(chǎn)業(yè)”已成共識。政府、公眾對煙草等國家壟斷行業(yè)高度關注,公眾要求打破壟斷的呼聲日漸高漲,政府對推進壟斷改革也有所謀劃,煙草行業(yè)在不久的將來將面臨著體制的挑戰(zhàn)。此外,隨著市場經(jīng)濟體制的逐漸完善,工業(yè)企業(yè)、煙農(nóng)、客戶、不法煙販、替代品、消費者等各利益相關者也對煙草商業(yè)企業(yè)構(gòu)成了一定的威脅。從內(nèi)部存在的問題看,河北工業(yè)煙草有限責任公司當前面臨著一些深層次的矛盾。如:如何解決專賣體制下的市場化程度不足、效率不高、活力不夠的問題;如何處理好市公司與各縣區(qū)營銷部的關系、平衡好相互之間的利益問題;如何界定上下級之間、部門之間的職能職責、審批權(quán)限問題;如何調(diào)動各基層單位、廣大干部職工積極性問題;如何解決全河北煙草成本費用居高不下、效益潛力挖掘不夠等問題;如何打造獨具特色的企業(yè)文化,用文化促進企業(yè)持續(xù)健康快速發(fā)展問題等。只有通過發(fā)展戰(zhàn)略的研究,才能解決這些深層次問題。因此本研究以河北中煙工業(yè)有限責任公司為研究對象,通過運用文獻分析法、訪談法、系統(tǒng)分析法,同時采用SWOT分析、PEST分析工具對該企業(yè)目前所面臨的市場環(huán)境進行分析和梳理,旨在找出提升企業(yè)競爭力的突破口。本研究共分為五部分,第一部分闡述河北中煙有限責任公司發(fā)展戰(zhàn)略研究的宏觀背景以及研究的理論意義和實踐意義。并提出本研究的研究思路和技術路線;第二部分通過對國內(nèi)外煙草行業(yè)的文獻綜述,分析得出目前國內(nèi)外煙草公司在發(fā)展戰(zhàn)略規(guī)劃上的現(xiàn)狀,并且運用相關理論以及PEST、SWOT分析工具對河北中煙工業(yè)有限公司的發(fā)展戰(zhàn)略進行分析,然后將該公司的發(fā)展戰(zhàn)略與國外煙草公司進行對比分析;第三部分通過對河北中煙有限責任公司的內(nèi)部優(yōu)勢與劣勢以及面臨外部環(huán)境的機會與威脅進行分析,找出該公司發(fā)展戰(zhàn)略規(guī)劃的著力點與突破點;第四部分確立出新的戰(zhàn)略指導思想,制定出未來該公司的發(fā)展目標與規(guī)劃,確立出該公司未來的戰(zhàn)略重心;第五部分主要針對河北中煙有限公司目前的實際管理現(xiàn)狀,為保障前文提出的企業(yè)發(fā)展戰(zhàn)略得到順利有效的實施,從戰(zhàn)略指導思想、黨組建設、管理信息化建設、人力資源保障、業(yè)績考核制度以及企業(yè)文化的建設上入手采取有效的保障措施。最終,本研究得出相應結(jié)論。
[Abstract]:From the pressure faced by the tobacco industry, the wave of tobacco control has swept the world, public places are known to ban smoking, tobacco industry is a "sunset industry" has become a consensus. The government and the public pay close attention to the state monopoly industry such as tobacco, and the public demands to break the monopoly increasingly. The government also plans to push forward the monopoly reform. The tobacco industry will face the challenge of the system in the near future. In addition, with the gradual improvement of the market economy system, industrial enterprises, tobacco farmers, customers, illegal tobacco vendors, substitutes, consumers and other stakeholders have also posed a certain threat to tobacco commercial enterprises. From the internal problems, Hebei Industrial Tobacco Co., Ltd. is facing some deep-seated contradictions. For example, how to solve the problems of insufficient marketization, low efficiency and insufficient vitality under the monopoly system; how to deal well with the relationship between city companies and county, district and marketing departments, and how to balance the interests of each other; and how to define the relationship between top and lower levels, How to arouse the enthusiasm of cadres and workers at the grass-roots level, how to solve the problem of high cost and low benefit potential of tobacco in Hebei province; How to create a unique corporate culture, with culture to promote sustainable, healthy and rapid development of enterprises and so on. Only through the research of development strategy can we solve these deep problems. Therefore, this research takes Hebei Zhongyan Industry Co., Ltd. as the research object, through the use of literature analysis, interview method, system analysis method, At the same time, SWOT analysis and pest analysis tools are used to analyze and comb the market environment faced by the enterprise, in order to find out the breakthrough to enhance the competitiveness of the enterprise. This research is divided into five parts. The first part describes the macro background, theoretical and practical significance of the research on the development strategy of Hebei Zhongyan Co., Ltd. In the second part, through the literature review of tobacco industry at home and abroad, the status quo of the development strategy planning of tobacco companies at home and abroad is analyzed. The development strategy of Hebei Zhongyan Industry Co., Ltd. is analyzed by using relevant theory and PEST-SWOT analysis tool, and then the development strategy of Hebei Zhongyan Industry Co., Ltd is compared with that of foreign tobacco companies. The third part analyzes the internal advantages and disadvantages of Hebei Zhongyan Co., Ltd., and the opportunities and threats facing the external environment, and finds out the focus and breakthrough point of the company's development strategic planning. The fourth part establishes the new strategic guiding ideology, formulates the future development goal and plan of the company, establishes the future strategic center of the company, the fifth part mainly aims at the present actual management situation of Hebei Zhongyan Co., Ltd. In order to ensure the smooth and effective implementation of the enterprise development strategy put forward above, from the strategic guiding ideology, the party group construction, the management information construction, the human resources guarantee, Performance appraisal system and the construction of corporate culture to take effective measures. Finally, the conclusion is drawn.
【學位授予單位】：石河子大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.8;F272

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