本文選題：工商人類學(xué) + 商品　； 參考：《中國人民大學(xué)學(xué)報》2016年01期

【摘要】：縱觀西方工商人類學(xué)的發(fā)展足跡,人類學(xué)之于工商業(yè)研究的貢獻(xiàn),在于其為人們提供了從文化角度理解商品生產(chǎn)、消費(fèi)的契機(jī)。在人類學(xué)對于"物"的研究范式下,商品只是"物"的呈現(xiàn)階段之一。但是,只有從"物"的角度,透視商品的前世今生中所附著的社會、文化場景,商品才得以與人發(fā)生更為深刻的文化關(guān)聯(lián)。而要了解它的奧妙,必須深入人們的日常生活進(jìn)行表述和理解。商品的選擇、勞動的過程,正是埋沒在日常生活中無言的實踐。它有賴于人類學(xué)傳統(tǒng)所擅長的富有自然主義的研究方法給以辨析和提取,從而探索其中的終極意義與人性的溫度。在中國,工商人類學(xué)的發(fā)展具備深厚的現(xiàn)實土壤,并有望對人類學(xué)研究方法論、核心議題等做出更多的理論貢獻(xiàn)。
[Abstract]:Looking at the development footprint of western business anthropology, the contribution of anthropology to industrial and commercial research is that it provides people with an opportunity to understand commodity production and consumption from a cultural point of view.Under the paradigm of anthropology, commodity is only one of the present stages of "thing".However, only from the point of view of "things", can commodities have a more profound cultural relationship with people through the social and cultural scenes attached to them in their previous lives.In order to understand its mystery, we must express and understand it deeply in our daily life.The choice of goods, the process of labor, is buried in the practice of daily life.It depends on the naturalistic research method which anthropology tradition excels in to differentiate and extract so as to explore the ultimate meaning and the temperature of human nature.In China, the development of business anthropology has deep realistic soil, and is expected to make more theoretical contributions to anthropology research methodology and core issues.
【作者單位】： 中國人民大學(xué)社會學(xué)理論與方法研究中心人類學(xué)研究所;天津社會科學(xué)院社會治理與公共政策研究中心社會學(xué)研究所;
【分類號】：F270

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