本文選題：國網(wǎng)北京市電力　切入點：新媒體矩陣　出處：《企業(yè)管理》2017年12期 　論文類型：期刊論文

【摘要】：正電網(wǎng)品牌的傳播迎來媒介融合、信息聚合、系統(tǒng)綜合的新階段。國網(wǎng)北京市電力一直以來高度重視企業(yè)品牌建設(shè),在"互聯(lián)網(wǎng)+"引領(lǐng)創(chuàng)新驅(qū)動發(fā)展的背景下,電網(wǎng)企業(yè)品牌的傳播將走向媒介融合、信息聚合、系統(tǒng)綜合的新階段。一、基于新媒體的實踐創(chuàng)新點1.創(chuàng)建了"兩微一端"官方媒體新布局。新媒體發(fā)展已經(jīng)從單打獨斗進入團隊聯(lián)盟作戰(zhàn)的模式,國網(wǎng)北京市電力成立新媒體聯(lián)盟,以公司外聯(lián)部、媒體業(yè)務(wù)部和公司系
[Abstract]:The transmission of power grid brand ushered in a new stage of media convergence, information aggregation and system integration. Beijing Electric Power Company of China Power Grid has always attached great importance to enterprise brand construction, and under the background of "Internet" leading innovation and driving development, The brand communication of power grid enterprises will move towards a new stage of media convergence, information aggregation and system integration. 1. The new layout of the official media has been created. The development of the new media has changed from a single fight to a model of team alliance combat. China Network Beijing Electric Power has set up a new media alliance in order to establish a new media alliance with the company's external liaison department. Media Business and Corporate departments
【作者單位】： 國網(wǎng)北京市電力公司;
【分類號】：F273.2;F426.61;G206
，

本文編號：1645865