本文選題：中資企業(yè)　切入點：越南　出處：《廣西大學》2017年碩士論文　論文類型：學位論文

【摘要】：近年來,隨著越南加入WTO,逐漸開放國際市場,越來越多的跨國企業(yè)開始進駐越南。而越南的政治環(huán)境較為穩(wěn)定,經(jīng)濟基礎良好,勞動力也十分低廉,同時作為中國的鄰邦,越南一直以來與中國保持著睦鄰友好,開放互促的合作關系,是中國實施“走出去”戰(zhàn)略的重要目的地。但是由于越南法律政策變動頻繁、政府違約風險高、各國對越南市場份額的爭奪、通貨膨脹的影響、高素質(zhì)人才短缺等原因,導致目前中資企業(yè)在越南投資仍存在不少問題和困境。本文在文獻梳理的基礎上,對越南的投資環(huán)境以及中資企業(yè)在越南投資發(fā)展遇到的問題與挑戰(zhàn)進行了分析,并通過案例分析,進一步有針對性地提出了未來中資企業(yè)在越南投資的對策。首先要從政治方面著手,及時了解越南的經(jīng)濟政策,建立和完善中國境外投資法律、法規(guī),增強中-越雙方領導之間的會晤,完善現(xiàn)有的信息服務系統(tǒng)等。其次要從經(jīng)濟方面著手,合理選擇投資產(chǎn)業(yè),選擇恰當?shù)耐顿Y方式,采用本土化戰(zhàn)略,采取多樣化的投資模式等。再次要從社會的角度著手,建立中國企業(yè)到越南投資的風險基金,尊重當?shù)仫L俗習慣,承擔必要的社會責任,懂得與媒體打交道。然后要從人才本地化方面著手,加強對本地員工的培訓問題、實際了解當?shù)厍闆r、密切與當?shù)鼐用衤?lián)系。最后要從與日韓企業(yè)競爭的方面著手,樹立中國品牌形象,注重產(chǎn)品和服務質(zhì)量,著眼企業(yè)長期發(fā)展。
[Abstract]:In recent years, with Vietnam's entry into the WTO, and gradually opening up the international market, more and more multinational enterprises have begun to enter Vietnam. Vietnam's political environment is relatively stable, its economic base is good, its labor force is very cheap, and it is also a neighboring country of China. Vietnam has always maintained good-neighborly, open and mutually promoting cooperative relations with China, which is an important destination for China's "going out" strategy. However, due to frequent changes in Vietnam's laws and policies, the risk of government default is high. There are still many problems and difficulties in the investment of Chinese enterprises in Vietnam due to the competition for market share in Vietnam, the influence of inflation and the shortage of high-quality talents. This paper analyzes the investment environment of Vietnam and the problems and challenges encountered by Chinese enterprises in Vietnam. Further targeted measures have been put forward for Chinese enterprises to invest in Vietnam in the future. First of all, it is necessary to start from the political point of view, understand Vietnam's economic policies in a timely manner, and establish and improve the laws and regulations governing China's overseas investment. Strengthening the meeting between the leaders of China and Vietnam, perfecting the existing information service system, etc. Secondly, we should start from the economic aspect, rationally select the investment industry, choose the appropriate investment mode, and adopt the localization strategy. To adopt diversified investment models, etc. Once again, it is necessary to set up a venture fund for Chinese enterprises to invest in Vietnam from a social perspective, respect local customs and habits, and undertake the necessary social responsibilities. Know how to deal with the media. Then we should start with the localization of talents, strengthen the training of local employees, actually understand the local situation, and keep in close touch with local residents. Finally, we should start from the aspect of competition with Japanese and Korean enterprises. Establish China's brand image, focus on the quality of products and services, focusing on the long-term development of enterprises.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F279.2;F125

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