本文選題：輕資產(chǎn)　切入點：輕資產(chǎn)運營　出處：《中國地質大學(北京)》2017年碩士論文　論文類型：學位論文

【摘要】：民辦非學歷高等教育機構按照市場化運作,具有事實上的營利性和高度的類企業(yè)特性。中教未來教育公司作為一家民辦非學歷高等教育機構,在無資質、無品牌、無校舍、無師資和無資金的先天缺陷下,果斷運用輕資產(chǎn)運營模式,獲得了更廣闊的生存和發(fā)展空間,贏得了華媒控股上市公司青睞,公司價值較賬面凈資產(chǎn)1,507.78萬元增值86,035.48萬元,增值率為5,706.11%。論文選取中教未來教育公司輕資產(chǎn)運營進行研究,對該公司輕資產(chǎn)特征表現(xiàn)、輕資產(chǎn)運營相關驅動因素、輕資產(chǎn)運營下商業(yè)模式要素設計、運作過程及實施效果,輕資產(chǎn)運營對行業(yè)企業(yè)發(fā)展帶來的啟示,輕資產(chǎn)運營現(xiàn)存不足及如何改進等問題展開研究。首先,采用實地考察、與高層或相關員工訪談、公司內部卷宗查閱、數(shù)據(jù)統(tǒng)計分析等研究方法,對該公司輕資產(chǎn)特征進行調研和描述;其次運用波特五力模型、SWOT工具研究該公司在內外競爭環(huán)境下輕資產(chǎn)運營的驅動因素;再次在基于朱魏商業(yè)模式模型理論基礎上構建該公司輕資產(chǎn)運營下商業(yè)模式的要素設計、運作過程及實施效果分析框架。從市場定位到企業(yè)價值,重點研究輕資產(chǎn)——關鍵資源和能力運作;關鍵研究輕資產(chǎn)運營帶來的效果——企業(yè)價值增值。以上研究過程論證了該公司實行輕資產(chǎn)運營是實現(xiàn)企業(yè)價值超速增長的動力之源;商業(yè)模式創(chuàng)新是提升公司價值的有效途徑。研究得出如下啟示:戰(zhàn)略整合品牌資源可彌補自身品牌缺陷;掌握招生環(huán)節(jié)控制行業(yè)價值鏈關鍵活動;加強供應鏈管控須集中供應商鎖定風險;創(chuàng)造贏利點可聚焦銷售終端延長消費期;促進附加值增值可開拓就業(yè)服務環(huán)節(jié);多元化快速發(fā)展可內生增長外延擴張;良好現(xiàn)金流結構可加強財務風險控制,成功啟示加深了對輕資產(chǎn)運營的理解。針對該公司輕資產(chǎn)運營的不足之處,論文運用相關理論從培育核心競爭力;夯實自身品牌;創(chuàng)建學習型組織;建立出人才的機制;注重資本運作五個方面提出完善對策,提升了對該公司輕資產(chǎn)運營研究的認識。
[Abstract]:Private non-academic higher education institutions operate in accordance with the marketization, and have the characteristics of being in fact profitable and highly similar enterprises. As a private non-academic higher education institution, the future education company of China Education, as a private non-academic higher education institution, has no qualifications, no brand, no school building, Under the congenital defects of no teachers and no funds, the decisive use of the light assets operation model has gained a broader living and development space, and won the favor of the Chinese media holding listed companies. The company's value has increased by 86, 354,800 yuan over the book value of 1, five million seventy-seven thousand and eight hundred yuan in net assets. The value added rate is 5% 706.11. The paper studies the light assets operation of the future education company, including the characteristics of the light assets, the driving factors of the light assets operation, the design of business model elements, the operation process and the effect of the light assets operation. The enlightenment of light asset operation to the development of industry and enterprise, the existing deficiency of light assets operation and how to improve it are studied. The research methods, such as data statistics and analysis, are used to investigate and describe the characteristics of light assets of the company. Secondly, the driving factors of light assets operation in the environment of internal and external competition are studied by using Porter's five-force model and SWOT tools. Thirdly, on the basis of Zhu Wei's business model theory, the paper constructs the analysis framework of the elements design, operation process and implementation effect of the business model under the light assets operation of the company, from the market orientation to the enterprise value. Focus on light assets-key resources and capacity operation; key research light assets operation effect-enterprise value added. The above research process demonstrates that the implementation of light assets operation is the driving force to achieve the excessive growth of enterprise value; Business model innovation is an effective way to enhance the value of the company. The research draws the following enlightenment: strategic integration of brand resources can make up for their brand defects, master the recruitment link to control the key activities of the industry value chain; To strengthen supply chain management, we should focus on the risk of suppliers, create profit points and focus on sales terminal to extend the consumption period, promote value-added value to open up employment service links, diversify rapid development can expand endogenous growth extension; The good cash flow structure can strengthen the financial risk control, the successful enlightenment has deepened the understanding to the light assets operation. In view of the deficiency of the light assets operation of the company, the paper uses the related theory to cultivate the core competitiveness, to consolidate its own brand; The establishment of learning organization, the establishment of a talent mechanism, and the improvement of the capital operation in five aspects improve the understanding of the research on the light assets operation of the company.
【學位授予單位】：中國地質大學(北京)
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G523;F275

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