本文選題：商業(yè)模式創(chuàng)新　切入點(diǎn)：戰(zhàn)略謀劃　出處：《浙江大學(xué)》2016年博士論文　論文類型：學(xué)位論文

【摘要】：近年來,商業(yè)模式創(chuàng)新成為理論界與企業(yè)界關(guān)心的重要話題。由于商業(yè)模式創(chuàng)新測度上存在的難度,及商業(yè)模式創(chuàng)新研究的切入視角所限,商業(yè)模式創(chuàng)新領(lǐng)域仍然有大量有價值的研究問題沒有得到很好的解釋�，F(xiàn)有研究主要探討了商業(yè)模式的要素組成及其同企業(yè)戰(zhàn)略行動之間的聯(lián)系,并沒有對企業(yè)決策者在商業(yè)模式創(chuàng)新中的作用給予重視。然而,在商業(yè)機(jī)會的相關(guān)信息轉(zhuǎn)化為商業(yè)模式創(chuàng)新想法的形成過程,以及商業(yè)模式創(chuàng)新實(shí)施過程中的資源配置過程,企業(yè)的實(shí)際決策者——高層管理團(tuán)隊(duì)均扮演了重要角色。同時,商業(yè)模式創(chuàng)新的研究主要以案例形式呈現(xiàn),基于大樣本的定量研究相對缺乏。為了彌補(bǔ)這些重要缺口,本文首先以中國互聯(lián)網(wǎng)企業(yè)為研究對象,構(gòu)建了商業(yè)模式創(chuàng)新成功的影響因素框架。在此基礎(chǔ)上,從決策視角切入,引入戰(zhàn)略謀劃與高管團(tuán)隊(duì)多樣性作為商業(yè)模式創(chuàng)新的前因變量與作用機(jī)制的門檻變量,對商業(yè)模式創(chuàng)新的形成機(jī)制與作用機(jī)制進(jìn)行更加深入的剖析。三個子研究從不同角度對商業(yè)模式創(chuàng)新的形成機(jī)制和作用機(jī)制給予了實(shí)證支持,并取得了如下的實(shí)證結(jié)果。子研究一,探討了新興經(jīng)濟(jì)體下互聯(lián)網(wǎng)企業(yè)商業(yè)模式創(chuàng)新成功的因素,采用了定性和定量相結(jié)合的實(shí)證研究方法。其中,多案例研究選用陌陌科技、奇虎360、樂視網(wǎng)及去哪兒的四家企業(yè)作為研究對象,定量研究選用在美國上市的23家互聯(lián)網(wǎng)企業(yè)為樣本。實(shí)證分析結(jié)果說明：新興經(jīng)濟(jì)體的本地化情境會對互聯(lián)網(wǎng)企業(yè)的商業(yè)模式創(chuàng)新的績效產(chǎn)生重要影響。具體來看,一方面,市場動態(tài)性和市場分割性越高,企業(yè)進(jìn)行商業(yè)模式創(chuàng)新能夠獲得的效率績效越低；市場競爭性越高,企業(yè)進(jìn)行商業(yè)模式創(chuàng)新能夠獲得的效率績效越高。引入高管團(tuán)隊(duì)多樣性作為調(diào)節(jié)變量后,當(dāng)高管團(tuán)隊(duì)職能多樣性的水平越高,市場分割性對商業(yè)模式創(chuàng)新效率績效之間的負(fù)向關(guān)系更強(qiáng)；市場競爭性對商業(yè)模式創(chuàng)新效率績效之間的正向關(guān)系將更強(qiáng)。另一方面,市場分割性越高,企業(yè)進(jìn)行商業(yè)模式創(chuàng)新能夠獲得的增長績效越低。加入高管團(tuán)隊(duì)多樣性為情境后,當(dāng)高管團(tuán)隊(duì)任期多樣性越高,市場分割性與商業(yè)模式創(chuàng)新的增長績效之間的負(fù)向關(guān)系將更強(qiáng)。子研究二,探討了戰(zhàn)略謀劃對商業(yè)模式創(chuàng)新的影響,以及產(chǎn)業(yè)動態(tài)性在其中所起的調(diào)節(jié)作用。利用中國中小板和創(chuàng)業(yè)板上市公司2004年至2014年間共2726個樣本觀察值,得到的實(shí)證結(jié)果顯示：戰(zhàn)略謀劃復(fù)雜度對偏效率商業(yè)模式創(chuàng)新存在顯著的負(fù)向作用。當(dāng)企業(yè)處于產(chǎn)業(yè)動態(tài)性較高的環(huán)境中時,戰(zhàn)略謀劃復(fù)雜度與偏效率商業(yè)模式創(chuàng)新的負(fù)向關(guān)系將減弱。子研究三,探討了商業(yè)模式創(chuàng)新對企業(yè)績效的作用,以及高層管理團(tuán)隊(duì)多樣性在其中所起的門檻作用。利用中國中小板和創(chuàng)業(yè)板上市公司2009年至2011年三年間共906個數(shù)據(jù)(平衡面板數(shù)據(jù)),得到的實(shí)證結(jié)果顯示：高層管理團(tuán)隊(duì)職能多樣性在偏新穎商業(yè)模式創(chuàng)新與企業(yè)績效之間的關(guān)系中發(fā)揮著門檻變量的作用,而高層管理團(tuán)隊(duì)任期多樣性則在偏效率商業(yè)模式創(chuàng)新與企業(yè)績效之間的關(guān)系中扮演著門檻變量作用。具體來說,當(dāng)高層管理團(tuán)隊(duì)職能多樣性高于一定水平后,偏新穎的商業(yè)模式創(chuàng)新會正向顯著影響企業(yè)績效,否則沒有顯著影響；當(dāng)高層管理團(tuán)隊(duì)任期多樣性處于一定范圍內(nèi)(兩個門檻值之間)時,偏效率的商業(yè)模式創(chuàng)新會正向顯著影響企業(yè)績效。同商業(yè)模式創(chuàng)新領(lǐng)域的現(xiàn)有研究相比,本文的創(chuàng)新點(diǎn)主要有以下方面：(1)研究視角上的創(chuàng)新�，F(xiàn)有研究中,商業(yè)模式創(chuàng)新主要同技術(shù)創(chuàng)新或戰(zhàn)略聯(lián)系在一起。他們認(rèn)為,商業(yè)模式創(chuàng)新能夠更好地促進(jìn)企業(yè)的技術(shù)商業(yè)化,或促進(jìn)企業(yè)重要的戰(zhàn)略決策更好的實(shí)施。然而,只將商業(yè)模式創(chuàng)新視為技術(shù)創(chuàng)新與戰(zhàn)略的重要輔助工具,將導(dǎo)致我們對商業(yè)模式創(chuàng)新產(chǎn)生片面的認(rèn)識。因?yàn)樯虡I(yè)模式創(chuàng)新是企業(yè)綜合考慮環(huán)境中包括技術(shù)、客戶、市場等多元信息所作出的重大決策。在這個過程中,企業(yè)決策者扮演著關(guān)鍵的信息接收與處理的角色,對商業(yè)模式創(chuàng)新的形成機(jī)制與作用機(jī)制產(chǎn)生重要影響。所以,本文從決策視角對商業(yè)模式創(chuàng)新的發(fā)生機(jī)理進(jìn)行分析,能夠從整體上考慮商業(yè)機(jī)會的影響,并有效的填補(bǔ)商業(yè)模式創(chuàng)新與企業(yè)決策者間關(guān)系的理論空白。(2)商業(yè)模式創(chuàng)新研究邊界的拓展。對商業(yè)模式創(chuàng)新的現(xiàn)有研究主要利用資源觀、交易成本、價值網(wǎng)絡(luò)等理論對商業(yè)模式創(chuàng)新的形成與作用機(jī)制進(jìn)行了解釋。然而,現(xiàn)有研究對于商業(yè)模式創(chuàng)新的研究主要聚焦于資源的分配和利用,并沒有考慮到資源分配與利用的背后決策者——高層管理團(tuán)隊(duì)的作用。依據(jù)管理認(rèn)知理論和高階理論可知,商業(yè)模式創(chuàng)新作為企業(yè)的一項(xiàng)重要決策任務(wù),高層管理團(tuán)隊(duì)的認(rèn)知結(jié)構(gòu)會對商業(yè)模式創(chuàng)新產(chǎn)生決定性影響。本文通過在商業(yè)模式創(chuàng)新研究中引入管理認(rèn)知理論,能夠極大地拓展商業(yè)模式創(chuàng)新的研究范圍,進(jìn)而增加商業(yè)模式創(chuàng)新對現(xiàn)實(shí)世界的解釋力。(3)測量方法上的創(chuàng)新。本文首次利用客觀指標(biāo)建立了商業(yè)模式創(chuàng)新的測量方法。已有研究對商業(yè)模式創(chuàng)新的測度主要采用問卷量表。然而,該問卷的有效性仍然需要在更多行業(yè)與情境中進(jìn)行驗(yàn)證。商業(yè)模式創(chuàng)新并非是一個主觀意義上的心理活動構(gòu)念,利用客觀指標(biāo)進(jìn)行商業(yè)模式創(chuàng)新的測量在理論層面同樣具有重要的意義。本文的測度方法不僅有利于商業(yè)模式創(chuàng)新在更多行業(yè)中的研究開展,同時也使得商業(yè)模式創(chuàng)新研究領(lǐng)域產(chǎn)生更多的定量研究成為可能。
[Abstract]:In recent years, business model innovation has become an important topic of concern of the theorists and the business community. Because of the existence of business model innovation measure the difficulty, from the perspective of research and business model innovation Limited business model innovation field there are still a lot of valuable problems to be explained very well. The existing research mainly discusses. The action elements of business model and corporate strategy, and did not pay attention to corporate decision makers in business model innovation. However, the relevant information on business opportunities into the forming process of business model innovation idea, resource allocation process and business model innovation in the process of implementation, the actual decision-makers the senior management team have played an important role. At the same time, the research of business model innovation is mainly presented in the form of case, quantitative research based on large sample The relative lack of. In order to compensate for these important gaps, this paper Chinese Internet enterprise as the research object, constructs the framework of influencing factors of business model innovation success. On this basis, starting from the perspective of decision making, the introduction of strategic planning and executive team diversity as antecedents and mechanism of business model innovation of the threshold variable, formation mechanism and the mechanism of business model innovation for a more in-depth analysis. The three study gives empirical support for formation mechanism and mechanism of business model innovation from different angles, and made the empirical results are as follows. A study, to explore the factors of success of Internet enterprise business model innovation in emerging economies, the An Empirical Study on the combination of qualitative and quantitative methods. The multi case study selection of unfamiliar street technology, Qihoo 360, LETV and four enterprises where As the research object, quantitative research selected 23 Internet companies listed in the United States as samples. The empirical analysis results show that the influence of emerging economies localization business model innovation situation of Internet enterprise performance. Specifically, on the one hand, the market dynamics and market segmentation of the higher efficiency of enterprise performance business model innovation to get more low; market competition is higher, enterprise performance efficiency of business model innovation can get higher and higher. Introducing TMT diversity as moderating variables, when TMT functional diversity level is higher, the market segmentation between the business model innovation efficiency negative relationship stronger market competition; the positive relationship between business model innovation efficiency will be stronger. On the other hand, the market segmentation is higher, the enterprise business model innovation Can the lower growth performance obtained. To join the senior management team diversity for the situation, when TMT tenure diversity is higher, between the growth performance of market segmentation and the innovation of business model of the negative relationship will be stronger. Two, discusses the strategy of business model innovation effect, and the dynamics of the industry in the regulatory role. Chinese using small board and GEM listed companies from 2004 to 2014 a total of 2726 sample observations, the empirical results show that the complexity of strategic planning for partial efficiency of business model innovation has significant negative effects. When the enterprise is in the industry higher dynamic environment, strategic planning the complexity and efficiency of partial business model innovation will weaken the negative relationship. In study three, to explore the effect of business model innovation on corporate performance, and the senior management team in which diversity The threshold effect. Using Chinese small board and GEM listed companies from 2009 to 2011 three a total of 906 data (panel data), the empirical results show that the threshold variables play a role of top management team function diversity between the partial new business model innovation and enterprise performance relationship, and senior management team tenure diversity in the relationship between partial efficiency of business model innovation and enterprise performance plays a role of the threshold variable. Specifically, when the senior management team of functional diversity was higher than a certain level, the business model innovation is the novel significantly positive effect of enterprise performance, otherwise no significant influence; when the top management team tenure diversity in a certain range (between two threshold), the innovative business model of partial efficiency significantly positive effect on the enterprise performance. With the business model innovation. Compared with the existing research domain, the main innovations of this paper are as follows: (1) research angle of view innovation. In the current study, business model innovation with technological innovation or strategy together. They believe that business model innovation can promote enterprise technology commercialization, and promote the implementation of more important the strategic decision of enterprises. However, only the business model innovation as an important tool for technology innovation and strategy, will lead us to a one-sided understanding of business model innovation. Because the business model innovation is the enterprise technology, including the comprehensive consideration of the environment in the customer, made a major decision of multi information market in the process. Business decision-makers, plays a key role in the information receiving and processing, have an important impact on formation mechanism and function mechanism of business model innovation. Therefore, this paper from the perspective of business decision The occurrence mechanism of business model innovation through the analysis of the impact of business opportunities can be considered as a whole, and effectively fill the blank theory of business model innovation and enterprise decision makers. (2) the relationship between the expansion boundary of business model innovation. The existing research on business model innovation mainly use resource theory, transaction cost, value network the theory of business model innovation and mechanism were explained. However, the existing research mainly focus on the distribution of business model innovation in and use of resources, and does not take into account the resource allocation and utilization of decision makers -- behind the top management team. On the basis of cognitive theory and management theory of higher order. Business model innovation as an important task of enterprise decision-making, the cognitive structure of the senior management team will have a decisive impact on the business model innovation. Based on the business The introduction of management cognition theory innovation of the industry mode, can greatly expand the scope of the study of business model innovation, business model innovation and increase the explanatory power of the real world. (3) innovation in the measuring method. This paper first use of objective indicators established a measurement method of business model innovation. To measure the existing research on business model innovation mainly uses the questionnaire. However, the validity of the questionnaire is still need to be validated in more industries and situations. Business model innovation is not a subjective sense of the psychological construct, measurement of business model innovation using objective index also has important significance in theory. The measure not only for the study of business model innovation in more industry development, but also makes the research in the field of business model innovation for more quantitative studies possible.

【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2016
【分類號】：F279.2

【相似文獻(xiàn)】

相關(guān)期刊論文 前10條

1 項(xiàng)兵;;超越科技興國的思維——商業(yè)模式創(chuàng)新[J];銷售與市場;2008年16期

2 蔡奇;;以商業(yè)模式創(chuàng)新推動轉(zhuǎn)型升級[J];政策w，

本文編號：1570782