本文選題：過多選擇效應　切入點：行為決策　出處：《北京工商大學學報(社會科學版)》2017年05期 　論文類型：期刊論文

【摘要】：過多選擇效應是個體在面對較大選擇集時所產(chǎn)生的心理反應及行為表現(xiàn)的總稱,是行為人決策有限理性的反映與結(jié)果,其發(fā)生有無差異性、信息不完備及目標導向三個前提。其中,無差異會導致感知相似性,信息不完備會導致個體無法開展全面判斷,二者共同決定了決策困難和認知沖突,而目標導向則會導致個體產(chǎn)生焦慮與后悔等前瞻性情緒。當決策為無目標導向時,無論是認知還是情緒反應都會導致延遲選擇;反之,即使出現(xiàn)強烈的負面反應,出于完成任務的需要,個體仍會做出決策,且決策后的負性心理依然存在,即焦慮和預期后悔并未消除。未來可結(jié)合目標導向型決策理論及行為決策理論,對這一效應引發(fā)的情緒、認知及行為的互動開展更為系統(tǒng)的研究。
[Abstract]:Excessive selection effect is the general term of psychological reaction and behavior performance of individual in the face of larger choice set. It is the reflection and result of the limited rationality of the actor's decision, and whether there is any difference in its occurrence or not. There are three presuppositions of incomplete information and goal orientation, in which, no difference will lead to perceived similarity, and incomplete information will lead to individuals unable to conduct comprehensive judgment, which together determine the difficulty of decision-making and cognitive conflict. Goal-oriented leads to forward-looking emotions such as anxiety and regret. Both cognitive and emotional responses lead to delayed selection when the decision is ungoal-oriented; conversely, even if a strong negative reaction occurs, In order to fulfill the task, the individual will still make decisions, and the negative psychology after the decision still exists, that is, anxiety and expectation regret have not been eliminated. In the future, the goal-oriented decision theory and behavioral decision theory can be combined. A more systematic study of the emotional, cognitive and behavioral interactions caused by this effect has been carried out.
【作者單位】： 福州大學經(jīng)濟與管理學院;
【基金】：國家自然科學基金項目“促銷決策前瞻性情緒的構(gòu)成及作用機制:基于電商限時限量型聚集促銷的實證研究”(71572039);國家自然科學基金項目“促銷決策的情緒—認知交互作用機制:基于后悔、時間壓力和認知閉合需要的視角”(71172085)
【分類號】：F272.3

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本文編號：1569641