本文選題：移動(dòng)CRM　切入點(diǎn)：實(shí)施　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)前市場(chǎng)競(jìng)爭(zhēng)越發(fā)激烈,企業(yè)不斷尋求各種方式、方法、工具來提高自身的管理。企業(yè)信息化建設(shè)是常見的方式之一。通過系統(tǒng)實(shí)現(xiàn)相應(yīng)的管理目標(biāo)�？煜犯侨绱�,為使得在激烈的市場(chǎng)競(jìng)爭(zhēng)中處于不敗之地,為了更好的更主動(dòng)的把握一線市場(chǎng)情況,越來越多的企業(yè)選擇使用信息系統(tǒng)來提升自己管理效率。本文以J公司實(shí)施移動(dòng)CRM系統(tǒng)為背景,結(jié)合J公司通過系統(tǒng)實(shí)現(xiàn)對(duì)人員考勤、客戶基本信息、客戶日常拜訪、客戶訂單及費(fèi)用、階段性重點(diǎn)工作的管理,對(duì)其系統(tǒng)實(shí)施過程中遇到的問題,通過問卷調(diào)查、走訪、訪談、觀察等多種方式進(jìn)行研究分析,找到問題的原因,并提出相關(guān)優(yōu)化解決方案。具體的方案涉及系統(tǒng)實(shí)施推廣架構(gòu)、系統(tǒng)分階段考核方案、軟件功能、數(shù)據(jù)分析體系建立、查核體系建立等。同時(shí)針對(duì)各優(yōu)化解決方案在J公司應(yīng)用的效果進(jìn)行說明。通過系統(tǒng)的應(yīng)用,J公司實(shí)現(xiàn)了對(duì)全國(guó)客戶基礎(chǔ)資料的管理,對(duì)全國(guó)一線業(yè)務(wù)人員考勤及其客戶拜訪行為進(jìn)行管理。主管人員通過系統(tǒng)查看下屬人員的業(yè)績(jī)達(dá)成情況,客戶拜訪情況,便于一線決策人員了解負(fù)責(zé)市場(chǎng)的真實(shí)情況,并制定相關(guān)決策。通過系統(tǒng)建立數(shù)據(jù)分析體系,減少相關(guān)人員的手工匯總及加工,提高工作效率。本文的研究以實(shí)際為出發(fā)點(diǎn),對(duì)于想利用系統(tǒng)進(jìn)行相關(guān)管理的快消行業(yè)企業(yè)有較大學(xué)習(xí)價(jià)值,同時(shí)對(duì)處于摸索、初級(jí)階段的其他行業(yè)企業(yè)同樣具有參考價(jià)值。
[Abstract]:At present, the market competition is becoming more and more fierce. Enterprises are constantly looking for various ways, methods and tools to improve their own management. Enterprise information construction is one of the common ways. In order to make the fierce market competition in an invincible position, in order to better and more actively grasp the front-line market situation, More and more enterprises choose to use information system to improve their management efficiency. Customer orders and expenses, the management of key tasks in phases, and the problems encountered in the implementation of the system, through questionnaires, visits, interviews, observations, etc., to find out the causes of the problems. And put forward the relevant optimization solutions. The specific scheme involves the implementation of the system promotion framework, the system assessment program in stages, software functions, data analysis system establishment, Check the establishment of the system. At the same time for the optimization of solutions in J company application of the results. Through the system application of J company to achieve the management of national customer base data, Manage the attendance and customer visit behavior of the national front-line business personnel. The supervisor will systematically check the performance of the subordinates, the customer visit situation, so as to facilitate the front-line decision makers to understand the real situation in charge of the market. And make relevant decisions. Through the system to establish a data analysis system, reduce the manual collection and processing of related personnel, improve work efficiency. It is of great learning value to the enterprises of fast elimination industry that want to use the system to manage the related business. At the same time, it has reference value to other industry enterprises which are in the initial stage and are in the groping stage.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.8;F270.7

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本文編號(hào)：1567132