本文關鍵詞： 技術并購 協(xié)同效應 并購資源 并購能力 協(xié)同策略　出處：《浙江理工大學》2017年碩士論文　論文類型：學位論文

【摘要】：技術并購案例每年發(fā)生很多起,但是最終技術落地獲得盈利結(jié)果的比例很低。決定技術并購績效的關鍵是發(fā)揮協(xié)同效應。藥品創(chuàng)新研發(fā)投資巨大,技術失敗風險也大,因此新藥研發(fā)成為Y制藥公司和其他眾多企業(yè)面臨的難題,技術并購成為解決這一問題的高效選擇。然而技術并購失敗風險高,在各個方面難以做到深度的匹配吸收,沒有能夠達到良好的并購衡量績效,從而導致并購不能取得實質(zhì)的成功。以往的技術并購效果的階段性評估也缺乏機理分析,對技術并購的協(xié)同效應也缺乏深入分析。本文深入分析Y制藥公司并購后在技術并購資源與技術并購能力方面所采取的協(xié)同策略,在如何提高技術并購成功率的關鍵因素上展開探討,研究購買新技術后結(jié)合自身企業(yè)優(yōu)勢發(fā)揮出良好經(jīng)濟效益和市場前景的發(fā)生機制,得出協(xié)同效應策略在確保技術并購成功中發(fā)揮關鍵作用。從協(xié)同效應形成機制模型確定出在不同環(huán)節(jié)產(chǎn)生協(xié)同效應的關鍵把控因素,對實際應用協(xié)同效應的具體策略進行了探討。并以Y制藥公司為例進行案例分析,以其并購H公司5年來在圍繞技術協(xié)同的各個方面協(xié)同應用策略情況進行討論分析,經(jīng)過內(nèi)外環(huán)境對比分析、營銷數(shù)據(jù)研究、第三方市場數(shù)據(jù)研究,看到Y(jié)制藥企業(yè)經(jīng)過應用多重協(xié)同策略,使銷售額與市場占有率逐年提升,充分說明實施協(xié)同效應能夠保證良好的并購績效。所以得出結(jié)論:技術互補創(chuàng)新是協(xié)同效應的基礎性成果,知識整合共享能夠提高專業(yè)水平和管理水平,文化融合再建能夠提高品牌影響力和團隊驅(qū)動力,研發(fā)整合創(chuàng)新是提高并購執(zhí)行能力的關鍵,營銷整合創(chuàng)新促進新技術轉(zhuǎn)化為產(chǎn)品的綜合競爭力,財務服務創(chuàng)新能夠提高資源的最大化利用;總而言之,協(xié)同效應策略在各個環(huán)節(jié)的有效達成是技術并購成功的主要作用,協(xié)同效應的階段性盈利績效衡量是技術并購成果的評價標準,資源整合管理的把控落實確保了技術協(xié)同效應的發(fā)揮。
[Abstract]:Technology M & A cases occur a lot every year, but the proportion of the final technology landing to gain profit is very low. The key to determine the performance of technology M & A is to play a synergistic effect. Drug innovation and R & D investment is huge. The risk of technological failure is also large, so R & D of new drugs has become a difficult problem faced by Y Pharmaceutical Company and many other enterprises. Technology M & A has become an efficient choice to solve this problem. However, the risk of failure of technological merger and acquisition is high. In all aspects, it is difficult to achieve the depth of matching absorption, has not been able to achieve good M & A performance. As a result, mergers and acquisitions can not achieve substantial success. The previous periodic evaluation of the effect of technology mergers and acquisitions is also lack of mechanism analysis. The synergy effect of technology M & A is also lack of in-depth analysis. This paper deeply analyzes the synergy strategy adopted by Y pharmaceutical company in technology M & A resources and technology M & A ability after M & A. How to improve the success rate of technology mergers and acquisitions on the key factors to explore the purchase of new technology combined with the advantages of their own enterprises to play a good economic benefits and market prospects of the occurrence mechanism. The synergetic effect strategy plays a key role in ensuring the success of technology merger and acquisition. The key control factors of synergy effect in different links are determined from the mechanism model of synergistic effect formation. The specific strategies for the practical application of synergistic effect are discussed, and a case study of Y Pharmaceutical Company is given. According to its merger and acquisition of H Company in the past five years around the various aspects of technology coordination strategy for discussion and analysis, through the internal and external environment comparative analysis, marketing data research, third party market data research. It can be seen that through the application of multiple cooperative strategies, Y pharmaceutical enterprises increase their sales volume and market share year by year. Fully explain that the implementation of synergy can ensure good M & A performance. So the conclusion is: technology complementary innovation is the basic achievement of synergy, knowledge integration and sharing can improve the professional level and management level. Cultural integration and reconstruction can improve brand influence and team driving force, R & D integration innovation is the key to improve the ability of M & A implementation, and marketing integration innovation can promote the transformation of new technology into comprehensive competitiveness of products. Financial service innovation can improve the maximum utilization of resources; In a word, the effective achievement of synergetic effect strategy is the main function of the success of technology merger and acquisition, and the evaluation standard of technology merger achievement is the periodic profit performance measurement of synergy effect. The control and implementation of integrated resource management ensures the exertion of technical synergy.
【學位授予單位】：浙江理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F271;F426.72

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