本文關(guān)鍵詞： 技術(shù)并購(gòu) 協(xié)同效應(yīng) 并購(gòu)資源 并購(gòu)能力 協(xié)同策略　出處：《浙江理工大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：技術(shù)并購(gòu)案例每年發(fā)生很多起,但是最終技術(shù)落地獲得盈利結(jié)果的比例很低。決定技術(shù)并購(gòu)績(jī)效的關(guān)鍵是發(fā)揮協(xié)同效應(yīng)。藥品創(chuàng)新研發(fā)投資巨大,技術(shù)失敗風(fēng)險(xiǎn)也大,因此新藥研發(fā)成為Y制藥公司和其他眾多企業(yè)面臨的難題,技術(shù)并購(gòu)成為解決這一問(wèn)題的高效選擇。然而技術(shù)并購(gòu)失敗風(fēng)險(xiǎn)高,在各個(gè)方面難以做到深度的匹配吸收,沒(méi)有能夠達(dá)到良好的并購(gòu)衡量績(jī)效,從而導(dǎo)致并購(gòu)不能取得實(shí)質(zhì)的成功。以往的技術(shù)并購(gòu)效果的階段性評(píng)估也缺乏機(jī)理分析,對(duì)技術(shù)并購(gòu)的協(xié)同效應(yīng)也缺乏深入分析。本文深入分析Y制藥公司并購(gòu)后在技術(shù)并購(gòu)資源與技術(shù)并購(gòu)能力方面所采取的協(xié)同策略,在如何提高技術(shù)并購(gòu)成功率的關(guān)鍵因素上展開(kāi)探討,研究購(gòu)買新技術(shù)后結(jié)合自身企業(yè)優(yōu)勢(shì)發(fā)揮出良好經(jīng)濟(jì)效益和市場(chǎng)前景的發(fā)生機(jī)制,得出協(xié)同效應(yīng)策略在確保技術(shù)并購(gòu)成功中發(fā)揮關(guān)鍵作用。從協(xié)同效應(yīng)形成機(jī)制模型確定出在不同環(huán)節(jié)產(chǎn)生協(xié)同效應(yīng)的關(guān)鍵把控因素,對(duì)實(shí)際應(yīng)用協(xié)同效應(yīng)的具體策略進(jìn)行了探討。并以Y制藥公司為例進(jìn)行案例分析,以其并購(gòu)H公司5年來(lái)在圍繞技術(shù)協(xié)同的各個(gè)方面協(xié)同應(yīng)用策略情況進(jìn)行討論分析,經(jīng)過(guò)內(nèi)外環(huán)境對(duì)比分析、營(yíng)銷數(shù)據(jù)研究、第三方市場(chǎng)數(shù)據(jù)研究,看到Y(jié)制藥企業(yè)經(jīng)過(guò)應(yīng)用多重協(xié)同策略,使銷售額與市場(chǎng)占有率逐年提升,充分說(shuō)明實(shí)施協(xié)同效應(yīng)能夠保證良好的并購(gòu)績(jī)效。所以得出結(jié)論:技術(shù)互補(bǔ)創(chuàng)新是協(xié)同效應(yīng)的基礎(chǔ)性成果,知識(shí)整合共享能夠提高專業(yè)水平和管理水平,文化融合再建能夠提高品牌影響力和團(tuán)隊(duì)驅(qū)動(dòng)力,研發(fā)整合創(chuàng)新是提高并購(gòu)執(zhí)行能力的關(guān)鍵,營(yíng)銷整合創(chuàng)新促進(jìn)新技術(shù)轉(zhuǎn)化為產(chǎn)品的綜合競(jìng)爭(zhēng)力,財(cái)務(wù)服務(wù)創(chuàng)新能夠提高資源的最大化利用;總而言之,協(xié)同效應(yīng)策略在各個(gè)環(huán)節(jié)的有效達(dá)成是技術(shù)并購(gòu)成功的主要作用,協(xié)同效應(yīng)的階段性盈利績(jī)效衡量是技術(shù)并購(gòu)成果的評(píng)價(jià)標(biāo)準(zhǔn),資源整合管理的把控落實(shí)確保了技術(shù)協(xié)同效應(yīng)的發(fā)揮。
[Abstract]:Technology M & A cases occur a lot every year, but the proportion of the final technology landing to gain profit is very low. The key to determine the performance of technology M & A is to play a synergistic effect. Drug innovation and R & D investment is huge. The risk of technological failure is also large, so R & D of new drugs has become a difficult problem faced by Y Pharmaceutical Company and many other enterprises. Technology M & A has become an efficient choice to solve this problem. However, the risk of failure of technological merger and acquisition is high. In all aspects, it is difficult to achieve the depth of matching absorption, has not been able to achieve good M & A performance. As a result, mergers and acquisitions can not achieve substantial success. The previous periodic evaluation of the effect of technology mergers and acquisitions is also lack of mechanism analysis. The synergy effect of technology M & A is also lack of in-depth analysis. This paper deeply analyzes the synergy strategy adopted by Y pharmaceutical company in technology M & A resources and technology M & A ability after M & A. How to improve the success rate of technology mergers and acquisitions on the key factors to explore the purchase of new technology combined with the advantages of their own enterprises to play a good economic benefits and market prospects of the occurrence mechanism. The synergetic effect strategy plays a key role in ensuring the success of technology merger and acquisition. The key control factors of synergy effect in different links are determined from the mechanism model of synergistic effect formation. The specific strategies for the practical application of synergistic effect are discussed, and a case study of Y Pharmaceutical Company is given. According to its merger and acquisition of H Company in the past five years around the various aspects of technology coordination strategy for discussion and analysis, through the internal and external environment comparative analysis, marketing data research, third party market data research. It can be seen that through the application of multiple cooperative strategies, Y pharmaceutical enterprises increase their sales volume and market share year by year. Fully explain that the implementation of synergy can ensure good M & A performance. So the conclusion is: technology complementary innovation is the basic achievement of synergy, knowledge integration and sharing can improve the professional level and management level. Cultural integration and reconstruction can improve brand influence and team driving force, R & D integration innovation is the key to improve the ability of M & A implementation, and marketing integration innovation can promote the transformation of new technology into comprehensive competitiveness of products. Financial service innovation can improve the maximum utilization of resources; In a word, the effective achievement of synergetic effect strategy is the main function of the success of technology merger and acquisition, and the evaluation standard of technology merger achievement is the periodic profit performance measurement of synergy effect. The control and implementation of integrated resource management ensures the exertion of technical synergy.
【學(xué)位授予單位】：浙江理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F271;F426.72

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