本文關(guān)鍵詞： JL煤炭企業(yè) 競(jìng)爭(zhēng)優(yōu)勢(shì) 發(fā)展戰(zhàn)略　出處：《西安科技大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：煤炭工業(yè)是國(guó)民經(jīng)濟(jì)的重要支柱,更是我國(guó)傳統(tǒng)基礎(chǔ)工業(yè),對(duì)我國(guó)社會(huì)主義經(jīng)濟(jì)建設(shè)、人民生活水平提高有著重要的推動(dòng)作用。我國(guó)煤炭?jī)?chǔ)備總量大,而其他能源如石油、天然氣等較少,使得煤炭在我國(guó)能源供應(yīng)中具有舉重若輕的地位。我國(guó)的煤炭行業(yè)在經(jīng)歷了快速發(fā)展的黃金十年之后,從2012年開始逐漸走入低迷,煤炭消費(fèi)需求開始下降,煤炭及煤化工產(chǎn)品價(jià)格逐年降低,煤炭總體產(chǎn)能嚴(yán)重過(guò)剩。在這樣的社會(huì)經(jīng)濟(jì)環(huán)境下,每個(gè)煤炭企業(yè)都需要面對(duì)如何選擇適合自身發(fā)展的企業(yè)戰(zhàn)略以保持健康持續(xù)發(fā)展的問(wèn)題。以戰(zhàn)略為導(dǎo)向的企業(yè)戰(zhàn)略管理已成為主流管理方式。一個(gè)清晰、論證充分的企業(yè)戰(zhàn)略是經(jīng)營(yíng)管理的指示燈,是獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的地圖,相反,缺乏有效戰(zhàn)略的企業(yè)很難到達(dá)行業(yè)等級(jí)的頂峰。陜西省JL煤炭企業(yè)是一家以煤炭開采為主營(yíng)業(yè)務(wù)的煤炭企業(yè),在陜西省煤炭行業(yè)占有一定市場(chǎng)份額,擁有一定的影響力,是一家區(qū)域性煤炭企業(yè)。本文在闡述國(guó)內(nèi)外研究現(xiàn)狀及企業(yè)戰(zhàn)略管理相關(guān)理論的基礎(chǔ)上,明確了本文的研究思路和研究方法;從JL煤炭企業(yè)的特點(diǎn)出發(fā),運(yùn)用企業(yè)戰(zhàn)略的一般理論分析了煤炭企業(yè)戰(zhàn)略研究的必須性;并從宏觀環(huán)境、行業(yè)環(huán)境兩個(gè)角度分析了JL煤炭企業(yè)的外部環(huán)境;同時(shí),在分析JL煤炭企業(yè)自身的優(yōu)勢(shì)、劣勢(shì)以及外部的機(jī)遇與挑戰(zhàn)的基礎(chǔ)上,研究并制定JL煤炭企業(yè)的優(yōu)化產(chǎn)業(yè)結(jié)構(gòu),實(shí)施“規(guī)模化”戰(zhàn)略、發(fā)展以煤為原料的精細(xì)化工戰(zhàn)略、依托綠色循環(huán)經(jīng)濟(jì)的融資上市戰(zhàn)略、基于政策導(dǎo)向的國(guó)際化營(yíng)銷戰(zhàn)略以及人才引進(jìn)和職業(yè)生涯規(guī)劃的人力資源戰(zhàn)略;為了保障戰(zhàn)略的實(shí)施,分別從安全保障、組織保障、人員保障、文化保障、薪酬激勵(lì)保障等五個(gè)方面提出保障措施,以實(shí)現(xiàn)JL煤炭企業(yè)的可持續(xù)發(fā)展。
[Abstract]:Coal industry is an important pillar of the national economy, but also the traditional basic industry of our country, which plays an important role in the socialist economic construction and the improvement of people's living standard. Other energy sources such as oil, natural gas and other less, so that coal in our energy supply has a light status. China's coal industry has experienced a rapid development of the golden decade. Since 2012, the demand for coal consumption has been declining, the price of coal and coal chemical products has decreased year by year, and the overall coal production capacity has been seriously overcapacity. In such a social and economic environment. Every coal enterprise needs to face the problem of how to choose the enterprise strategy suitable for its own development in order to maintain a healthy and sustainable development. Strategic strategic management has become the mainstream management mode. To demonstrate that adequate enterprise strategy is the indicator of management, is to obtain a map of competitive advantage, on the contrary. JL coal enterprise in Shaanxi province is a coal enterprise with coal mining as its main business, and it has a certain market share in Shaanxi coal industry. It has certain influence and is a regional coal enterprise. Based on the exposition of the domestic and foreign research status and the related theories of enterprise strategic management, this paper clarifies the research ideas and research methods of this paper. Based on the characteristics of JL coal enterprises, the necessity of strategic research of coal enterprises is analyzed with the general theory of enterprise strategy. The external environment of JL coal enterprise is analyzed from the macro environment and industry environment. At the same time, on the basis of analyzing the strengths, weaknesses and external opportunities and challenges of JL coal enterprises, this paper studies and formulates the optimized industrial structure of JL coal enterprises and implements the "large-scale" strategy. Developing fine chemical industry strategy based on coal, financing and listing strategy based on green circular economy, international marketing strategy based on policy guidance and human resource strategy of talent introduction and career planning; In order to ensure the implementation of the strategy, this paper puts forward the safeguard measures from five aspects: safety guarantee, organization guarantee, personnel security, cultural guarantee and salary incentive guarantee, in order to realize the sustainable development of JL coal enterprise.
【學(xué)位授予單位】：西安科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.21;F272

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