【摘要】：正并購對于文化傳媒行業(yè)來說,無疑是2013年的一大關(guān)鍵詞,其中影視和手機(jī)游戲行業(yè)尤為突出。并購是一個企業(yè)由小變大的途徑之一,當(dāng)然,企業(yè)之間的并購,不僅是看中了被收購企業(yè)的效益和資源,還有企業(yè)的核心價(jià)值與品牌,只有強(qiáng)強(qiáng)聯(lián)合,才能對民營影視公司上下游的產(chǎn)業(yè)鏈構(gòu)建實(shí)現(xiàn)"1+12"的效果。華策影視的發(fā)展與瓶頸在中國民營影視公司中,華誼兄弟以電影、藝人經(jīng)紀(jì)為龍頭;光線傳媒以節(jié)目制作起家;華策影視以電視劇為核心,每個企業(yè)雖各有優(yōu)勢,但同樣面臨著發(fā)展的瓶頸。下文以2013年表現(xiàn)活躍的華策影視為例,分析其如何依托優(yōu)勢資源,拓展
[Abstract]:Mergers and acquisitions for the cultural media industry, is undoubtedly a major key words in 2013, among which film and television and mobile games industry is particularly prominent. M & A is one of the ways for an enterprise to change from small to big. Of course, the merger and acquisition between enterprises is not only focused on the benefits and resources of the acquired enterprise, but also on the core value and brand of the enterprise. Only by the combination of strong and strong can we realize the effect of "112" on the construction of the upstream and downstream industrial chain of private film and television companies. The Development and bottleneck of Huazi Film and Television in Chinese private film and television companies, Huayi Brothers takes film and artist broker as the leader; light media starts with program production; Huazi film and television takes TV series as the core, although each enterprise has its own advantages, it is also facing the bottleneck of development. Below, taking the active film and television of China Policy in 2013 as an example, this paper analyzes how to rely on the superior resources to expand the film and television.
【作者單位】： 中國傳媒大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【分類號】：J943

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