【摘要】：近年來我國的經(jīng)濟(jì)發(fā)展迅速,令世人矚目,經(jīng)濟(jì)的騰飛不僅帶動了居民生活水平的提升,也加快了消費(fèi)需求的增長幅度。在滿足人們對于衣食住行等基本要求之后,人們開始追求更高端的消費(fèi)-精神消費(fèi),而文化產(chǎn)品或服務(wù)成為了居民的消費(fèi)最佳選擇。加快文化消費(fèi)的發(fā)展速度已經(jīng)成為國家的宏觀調(diào)控的焦點和普通居民消費(fèi)傾向的熱點。呼和浩特市作為西北重鎮(zhèn),在西部開發(fā)中,具有舉足輕重的地位,而召廟作為蒙古族喇嘛教的寺廟的代表,是宗教文化和草原文化偉大交融、相互包容的象征。在此背景下,研究呼和浩特市居民召廟文化消費(fèi)是十分有必要的。本文以呼和浩特大召寺作為分析對象,通過文獻(xiàn)研究法與實證研究法相結(jié)合等形式對召廟文化消費(fèi)影響因素進(jìn)行了分析研究。本文的結(jié)構(gòu)主要包括四個大部分,第一部分是論文的緒論部分,第二部分是本文的理論研究部分,前兩部分主要是對理論進(jìn)行概述,為下文提供理論的支持。第三部分是研究設(shè)計和實證研究,依據(jù)文化消費(fèi)的特點與影響因素相關(guān)理論,編制調(diào)查問卷,之后根據(jù)收集整理的問卷,對問卷調(diào)查的結(jié)果和數(shù)據(jù)采取統(tǒng)計的方法進(jìn)行研究,即對所發(fā)放的問卷進(jìn)行信度檢驗、描述性統(tǒng)計分析、相關(guān)性分析、回歸分析,確定影響因素、影響因素的相關(guān)性等。最后,根據(jù)分析的結(jié)果,確定召廟文化消費(fèi)影響因素是召廟景觀滿意度、召廟文化氛圍滿意度和召廟周邊設(shè)施滿意度。本文的最后部分,在前文的研究基本上,對于影響召廟文化消費(fèi)的影響因素,提出了注重歷史文物的保護(hù),提高居民歷史景觀體驗;深入挖掘文化內(nèi)涵,提高居民文化氛圍體驗;合理布局,改善游覽環(huán)境;塑造召廟旅游品牌形象,提升召廟品牌效應(yīng),以期對文化產(chǎn)業(yè)的轉(zhuǎn)型調(diào)整提供合理的建議。目前理論界對有關(guān)召廟文化消費(fèi)的影響因素研究幾乎沒有。本文主要探索的是在影響呼和浩特市居民召廟文化消費(fèi)問題發(fā)展的的主要因素是哪些,希望能對以后關(guān)于這方面的研究有一定的借鑒意義。
[Abstract]:In recent years, the rapid development of China's economy has attracted the world's attention. The rise of economy has not only led to the improvement of residents' living standards, but also accelerated the growth of consumer demand. After meeting people's basic requirements such as food, clothing, housing and travel, people began to pursue higher-end consumption-spiritual consumption, and cultural products or services became the best choice for residents to consume. Speeding up the development of cultural consumption has become the focus of macro-control of the country and the hot spot of the consumption tendency of ordinary residents. Hohhot, as a key town in the northwest, plays an important role in the development of the western region. As the representative of the Mongolian Lamaism temple, Huhhot is a symbol of the great blending of religious culture and grassland culture, and mutual tolerance. In this context, it is necessary to study the cultural consumption of the residents of Hohhot. In this paper, Huhhot Dazhao Temple as the analysis object, through the combination of literature research and empirical research, the influence factors of cultural consumption in Huhhot Temple are analyzed and studied. The structure of this paper mainly includes four major parts, the first part is the introduction part, the second part is the theoretical research part of this paper, the first two parts are mainly to summarize the theory, provide the theoretical support for the following. The third part is the research design and the empirical research, according to the cultural consumption characteristic and the influence factor correlation theory, compiles the survey questionnaire, then according to the collection and arrangement questionnaire, uses the statistical method to carry on the research to the questionnaire survey result and the data. The questionnaire was tested for reliability, descriptive statistical analysis, correlation analysis, regression analysis, determination of influencing factors, the correlation of influencing factors and so on. Finally, according to the results of the analysis, it is determined that the influencing factors of the cultural consumption of Zhaomiao are the satisfaction of the temple landscape, the satisfaction of the cultural atmosphere of the temple and the satisfaction of the facilities around the temple. In the last part of this paper, on the basis of the previous study, the author puts forward to pay attention to the protection of historical relics and improve the residents' historical landscape experience for the influential factors affecting the cultural consumption of Zhaomiao. Deeply excavating the cultural connotation, improving the residents' cultural atmosphere experience, reasonably distributing, improving the visiting environment, shaping the brand image of Zhaomiao tourism, enhancing the effect of the Zhaomiao brand, in order to provide reasonable suggestions for the transformation and adjustment of the cultural industry. At present, there is almost no research on the influencing factors of the cultural consumption of Zhaomiao in the theoretical circles. This paper mainly explores the main factors that influence the development of the cultural consumption of the residents in Hohhot, hoping that it can be used for reference to the future research on this aspect.
【學(xué)位授予單位】：內(nèi)蒙古財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F126.1;G124

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