【摘要】：20世紀(jì)中葉以來,蓬勃發(fā)展的文化產(chǎn)業(yè)在重塑城市形象方面產(chǎn)生了深刻影響,成為提升城市經(jīng)濟(jì)形象的"新引擎"、繁榮城市文化形象的"催化劑"、改善城市環(huán)境形象的"優(yōu)化器"和城市口碑形象的"傳播器"。我國在全球化進(jìn)程中,以文化產(chǎn)業(yè)推動(dòng)城市形象的提升路徑,要充分發(fā)揮政府"看得見的手"和市場(chǎng)"看不見的手"的雙重作用,著眼于文化產(chǎn)業(yè)與經(jīng)濟(jì)、社會(huì)、文化的良性互動(dòng),培育出城市經(jīng)濟(jì)的"新常態(tài)",城市社會(huì)發(fā)展的新動(dòng)能,城市文化繁榮的新驅(qū)動(dòng)。
[Abstract]:Since the middle of the 20th century, the booming cultural industry has had a profound impact on reshaping the city's image, and has become a "new engine" for promoting the city's economic image and a "catalyst" for the prosperity of the city's cultural image. The "optimizer" of improving the city environment image and the "propagator" of the city word-of-mouth image. In the process of globalization, we should give full play to the dual roles of the government "visible hand" and the "invisible hand" of the market, and focus on cultural industry, economy and society. The positive interaction of culture fosters the "new normal" of urban economy, the new driving force of urban social development and the new driving force of urban cultural prosperity.
【作者單位】： 重慶社會(huì)科學(xué)院文史研究所;
【基金】：2011年度國家社科基金西部項(xiàng)目“中國文化發(fā)展指數(shù)研究”(項(xiàng)目編號(hào):11XGL022) 重慶市社會(huì)科學(xué)規(guī)劃項(xiàng)目“文化民生:重慶市保障和改善民生進(jìn)程中的重要領(lǐng)域”(批準(zhǔn)號(hào):2012YBJJ037)階段性成果
【分類號(hào)】：G124

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