【摘要】：改革開放以來,文化市場進(jìn)入一個(gè)前所未有的快速發(fā)展時(shí)期,在推動(dòng)社會(huì)發(fā)展、促進(jìn)經(jīng)濟(jì)增長、繁榮社會(huì)文化及全面提高國民的綜合素質(zhì)等各方面都起到了積極的作用。建設(shè)中國特色社會(huì)主義社會(huì)需要經(jīng)濟(jì)、政治、文化協(xié)調(diào)發(fā)展，文化建設(shè)是極為重要而且不容忽略的一個(gè)組成部分。 文化市場的發(fā)展刺激文化消費(fèi),促進(jìn)文化生產(chǎn),帶動(dòng)文化生產(chǎn)力發(fā)展,同時(shí)能更好地滿足群眾對文化消費(fèi)多層次多樣化的需要。但同時(shí)文化市場的飛速發(fā)展也引發(fā)了一系列問題。文化產(chǎn)品是展現(xiàn)社會(huì)主義精神文明的重要窗口，健康向上的文化市場更利于孕育優(yōu)秀的文化作品，因此，必須加強(qiáng)對文化市場的執(zhí)法管理,完善管理、監(jiān)督機(jī)制，堅(jiān)決遏制文化市場丑惡現(xiàn)象的發(fā)生。建立完善的文化市場管理機(jī)制,政府可以通過市場對文化生產(chǎn)進(jìn)行宏觀調(diào)節(jié)和控制，促進(jìn)我國群眾文化事業(yè)健康、繁榮。 本文以相關(guān)的市場管理理論為依據(jù)，借鑒國內(nèi)外文化市場管理工作的成功經(jīng)驗(yàn)，綜合采用調(diào)查法、資料分析法、訪談法、個(gè)案研究法及對政府市場管理現(xiàn)狀以及存在的問題進(jìn)行深入剖析，以A縣為例進(jìn)行綜合分析，運(yùn)用文化市場的管理理論有針對性地提出進(jìn)一步完善管理機(jī)制的方案。通過本文研究分析，希望能設(shè)計(jì)出適合時(shí)代發(fā)展的文化市場執(zhí)法管理機(jī)制，，加強(qiáng)文化市場管理，繁榮社會(huì)主義文化市場，為人民提供更好更多的精神食糧，滿足人們更高的精神文化需求。 本文通過相關(guān)的研究認(rèn)為，要發(fā)展文化產(chǎn)業(yè)，繁榮文化市場，真正滿足群眾不斷提高的精神追求，就必須轉(zhuǎn)變政府職能，加強(qiáng)產(chǎn)業(yè)政策支持，完善相關(guān)的法律法規(guī)，建立完善的文化市場執(zhí)法管理機(jī)制。執(zhí)法部門要提高思想認(rèn)識，把文化市場管理擺在關(guān)鍵位置；明確任務(wù)分工，把管理工作責(zé)任落實(shí)到位；各部門之間協(xié)調(diào)配合，緊密聯(lián)系，加強(qiáng)綜合管理；同時(shí)，要進(jìn)一步完善文化市場監(jiān)督體系，促進(jìn)文化產(chǎn)業(yè)規(guī)范經(jīng)營，從而達(dá)到繁榮社會(huì)主義文化的效果。
[Abstract]:Since the reform and opening up, the cultural market has entered an unprecedented period of rapid development, which has played a positive role in promoting social development, promoting economic growth, prospering social culture and comprehensively improving the comprehensive quality of the people. The construction of socialist society with Chinese characteristics needs the coordinated development of economy, politics and culture. The development of cultural market can stimulate cultural consumption, promote cultural production and promote the development of cultural productive forces, and at the same time, it can better meet the needs of the masses for multi-level diversification of cultural consumption. But at the same time, the rapid development of the cultural market has also caused a series of problems. Cultural products are an important window for showing socialist spiritual civilization, and a healthy and upward cultural market is more conducive to producing excellent cultural works. Therefore, we must strengthen the law enforcement management, perfect management and supervision mechanism of the cultural market. Resolutely curb the occurrence of ugly phenomena in the cultural market. By establishing a perfect management mechanism of cultural market, the government can adjust and control the cultural production macroscopically through the market, and promote the healthy and prosperous cultural undertakings of the masses of our country. Based on the relevant market management theory and the successful experience of cultural market management at home and abroad, this paper comprehensively adopts the methods of investigation, data analysis, interview, etc. The case study method and the existing problems of the government market management are deeply analyzed. Taking A county as an example, the author puts forward a plan to further improve the management mechanism by using the management theory of the cultural market. Through the research and analysis of this paper, we hope to design the law enforcement management mechanism of the cultural market suitable for the development of the times, strengthen the management of the cultural market, prosper the socialist cultural market, and provide better and more spiritual food for the people. Meet people's higher spiritual and cultural needs. This paper believes that in order to develop the cultural industry, prosper the cultural market and truly meet the spiritual pursuit of continuous improvement of the masses, it is necessary to transform government functions, strengthen industrial policy support, and improve relevant laws and regulations. The establishment of a sound cultural market law enforcement management mechanism. Law enforcement departments should improve their ideological understanding and put cultural market management in a key position; make clear the division of tasks and implement the responsibility of management work; coordinate and cooperate closely with each other and strengthen comprehensive management; At the same time, we should further improve the cultural market supervision system, promote the standardized management of cultural industry, so as to achieve the effect of prosperity of socialist culture.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G124

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