【摘要】：改革開放后,隨著市場經(jīng)濟的發(fā)展,人們消費水平的不斷提高,單一的生活消費模式轉(zhuǎn)向多元文化消費。大眾文化在中國開始興起并逐漸發(fā)展壯大,并成為大眾日常生活中主要文化形態(tài)之一。電影,作為獨具影響力和傳播力的一種大眾文化樣式,一方面在大眾文化的滋養(yǎng)下逐漸發(fā)展壯大;另一方面,電影這種藝術(shù)形式的發(fā)展也豐富著大眾文化的內(nèi)容。隨著大眾文化消費時代的到來,互聯(lián)網(wǎng)新媒介的革新、受眾主體的變化、資本的大量融入,使得傳統(tǒng)的電影行業(yè)受到巨大沖擊,以上諸種因素的綜合作用下,IP電影應(yīng)運而生,并以攻城之勢席卷整個電影行業(yè)。它是中國電影向電影工業(yè)化邁進的重要一步,也是中國電影商業(yè)化運作愈加成熟的表現(xiàn)。在大眾文化視域下觀照IP電影,能幫助我們深入分析IP電影運作的內(nèi)在機制及其外在特征,并以此對IP電影的發(fā)展進行深刻反思。本文共分為四個部分。第一章首先簡述大眾文化理論概況及大眾文化的研究范式,并指出運用大眾文化的理論時,需結(jié)合具體語境,多學(xué)科多維度出發(fā),為下文從大眾文化視域下研究IP電影作鋪墊;其次因為學(xué)界關(guān)于IP電影的概念尚未作出權(quán)威界定,遂從多維度理解IP,進而定義IP電影;梳理IP電影從萌芽初期到現(xiàn)在的發(fā)展概貌,從全局觀了解IP電影,劃分IP電影的幾大類型,從細微之處了解IP電影。第二章從生產(chǎn)方式的工業(yè)化、互聯(lián)網(wǎng)下的媒介融合、受眾群體的“網(wǎng)生代”角度出發(fā),對IP電影熱產(chǎn)生的原因予以深究。第三章關(guān)注作為大眾文化的IP電影顯現(xiàn)出來的商業(yè)性、娛樂性、流行性等特征,圍繞IP電影的異質(zhì)性改編和衍生性產(chǎn)業(yè)鏈進行分析,并結(jié)合典型實例探IP電影所具備的顯著特征。第四章結(jié)合大眾文化理論、電影藝術(shù)理論、傳播學(xué)概論等多學(xué)科對中國現(xiàn)下的IP電影熱予以反思。先從IP電影本身,提出IP電影在進行商業(yè)化運作的同時還要注重其藝術(shù)性;過度消遣娛樂時應(yīng)加強意識形態(tài)性的建構(gòu)。接著,再從IP電影產(chǎn)業(yè)鏈出發(fā),借鑒好萊塢電影產(chǎn)業(yè)鏈的成熟發(fā)展模式,對IP電影的產(chǎn)業(yè)化發(fā)展提出建議。最后再從電影市場的廣度出發(fā),面對IP電影熱的發(fā)展局面下的原創(chuàng)力低、人才緊缺等問題進行思考。結(jié)語部分,則對IP電影的發(fā)展提出包容性和審視性的見解。
[Abstract]:After the reform and opening up, with the development of market economy and the continuous improvement of people's consumption level, the single life consumption mode turns to multiculturalism consumption. Popular culture in China began to rise and gradually develop, and become one of the main cultural forms in the daily life of the masses. As a kind of popular culture style with unique influence and spreading power, film, on the one hand, is gradually developed under the nourishment of popular culture; on the other hand, the development of film as an art form also enriches the content of popular culture. With the arrival of the age of mass culture consumption, the innovation of the new Internet media, the change of the main body of the audience and the massive integration of the capital, the traditional film industry has been greatly impacted. Under the combined action of the above factors, the IP film has emerged as the times require. And with the force of siege across the film industry. It is an important step towards the industrialization of Chinese films, and also the increasingly mature performance of the commercial operation of Chinese films. Viewing IP films from the perspective of popular culture can help us to deeply analyze the internal mechanism and external characteristics of the operation of IP films and to reflect deeply on the development of IP films. This paper is divided into four parts. The first chapter briefly introduces the general situation of popular culture theory and the research paradigm of popular culture, and points out that when applying the theory of popular culture, we should combine the specific context, multi-disciplinary and multi-dimensional, and pave the way for the following study of IP films from the perspective of popular culture; Secondly, because the concept of IP film in academic circles has not yet been given authoritative definition, the author understands IP, from multiple dimensions and then defines IP film. This paper reviews the development of IP films from its infancy to the present, understands IP films from a global perspective, divides several major types of IP films, and understands IP films from the nuances. In the second chapter, from the industrialization of the mode of production, the media fusion under the Internet, and the generation of the audience, the causes of the IP movie boom are studied. The third chapter focuses on the commercial, entertaining and epidemic features of IP films as a mass culture, and analyzes the heterogeneity of IP films and the derivative industry chain. And combined with typical examples to explore the characteristics of IP films. The fourth chapter reflects on the popularity of IP films in China in the light of popular culture theory, film art theory, communication theory and so on. From the perspective of the IP film itself, the author points out that the IP film should pay attention to its artistry while it is commercialized, and that the ideology should be strengthened in the process of excessive entertainment. Then, starting from the IP film industry chain and drawing on the mature development model of Hollywood film industry chain, the paper puts forward some suggestions on the development of IP film industrialization. Finally, starting from the breadth of the film market, facing the IP film hot development situation of low originality, talent shortage and other issues. In the conclusion part, the author puts forward the inclusive and examining views on the development of IP film.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：J943

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本文編號：2409223