【摘要】：電影產(chǎn)業(yè)作為文化創(chuàng)意產(chǎn)業(yè)的重要組成部分,在產(chǎn)業(yè)融合背景下既面臨來(lái)自其他行業(yè)的文化和創(chuàng)意內(nèi)容的沖擊,也遭受著其他行業(yè)的多樣化播放平臺(tái)的挑戰(zhàn)。電影產(chǎn)業(yè)承擔(dān)著文化和商業(yè)的雙重使命,僅從產(chǎn)業(yè)融合角度分析其戰(zhàn)略選擇尚顯不足,必須納入社會(huì)、文化和空間等多種維度來(lái)進(jìn)行有效補(bǔ)充。電影的文化創(chuàng)意不能僅局限于電影產(chǎn)業(yè)鏈的一個(gè)環(huán)節(jié),而應(yīng)該向整個(gè)電影產(chǎn)業(yè)鏈以及跨產(chǎn)業(yè)拓展。產(chǎn)業(yè)融合下電影文化創(chuàng)意將依托文化與創(chuàng)意相互融合的電影文化創(chuàng)意中心,構(gòu)建與其他文化創(chuàng)意產(chǎn)業(yè)相互融合的共生機(jī)制,突破企業(yè)、產(chǎn)業(yè)以及地區(qū)等各種界限,通過(guò)整合創(chuàng)新和分化創(chuàng)新,加強(qiáng)消費(fèi)者參與,打造經(jīng)濟(jì)、社會(huì)與文化相互協(xié)調(diào)的生態(tài)系統(tǒng)發(fā)展模式,實(shí)現(xiàn)電影文化創(chuàng)意產(chǎn)業(yè)的可持續(xù)發(fā)展。
[Abstract]:As an important part of the cultural and creative industries, the film industry is faced with the impact of cultural and creative content from other industries, as well as the challenge of diversified broadcasting platforms of other industries under the background of industrial convergence. The film industry is undertaking the dual mission of culture and commerce. It is still insufficient to analyze its strategic choice from the angle of industrial convergence. It must be effectively supplemented by social, cultural and spatial dimensions. The cultural creativity of the film should not be limited to one link of the film industry chain, but should be expanded to the whole film industry chain and cross-industry. Under the condition of industry convergence, film cultural creativity will rely on the center of film culture and creativity that combines culture and creativity, and will build a symbiotic mechanism of fusion with other cultural and creative industries, and break through all kinds of boundaries such as enterprises, industries and regions, etc. Through integrating innovation and differentiation innovation, strengthening consumer participation and creating a harmonious ecosystem development mode of economy, society and culture, the sustainable development of creative industry of film culture can be realized.
【作者單位】： 北京交通大學(xué)經(jīng)濟(jì)管理學(xué)院;
【分類(lèi)號(hào)】：J943

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