【摘要】：中國傳媒產(chǎn)業(yè)集簇式發(fā)展，起步于20世紀90年代，經(jīng)過十多年的積累，傳媒產(chǎn)業(yè)競爭力顯著提高。作為一種組織形態(tài)，產(chǎn)業(yè)集簇代表了中國傳媒產(chǎn)業(yè)發(fā)展的主導方向，被列入國家文化產(chǎn)業(yè)的發(fā)展戰(zhàn)略。然而，相較于傳媒發(fā)達國家，我國的傳媒產(chǎn)業(yè)集簇無論是在規(guī)模和能級方面，還是在管理和效率方面，都處在初級發(fā)展階段。近年來，集簇作為傳媒產(chǎn)業(yè)發(fā)展壯大的重要載體，越來越受到學界及傳媒領(lǐng)域?qū)I(yè)人士的關(guān)注，但大都基于集簇的成功案例，鮮見對集簇質(zhì)量和能級提升的關(guān)注。本文試圖構(gòu)建一種比較適合中國傳媒產(chǎn)業(yè)發(fā)展的，具有一定指導性意義的傳媒產(chǎn)業(yè)集簇高端化發(fā)展評價指標體系，以期通過這一評價指標體系的應(yīng)用，為促進傳媒產(chǎn)業(yè)集簇能級的提升提供參照，并提出相關(guān)的策略。 本文的研究路線是，首先結(jié)合自組織理論和傳媒產(chǎn)業(yè)的行業(yè)特性，對傳媒產(chǎn)業(yè)集簇評價的復雜性和特殊性進行分析，明確評價活動的目標和原則；然后借鑒產(chǎn)業(yè)鏈與產(chǎn)業(yè)集簇相關(guān)理論，，探討高端傳媒產(chǎn)業(yè)集簇的一個重要表現(xiàn)是在集簇內(nèi)部，傳媒產(chǎn)業(yè)鏈前后銜接、良性互動、環(huán)環(huán)相扣、不斷增值，從而實現(xiàn)對于傳媒資源的有效整合和良性循環(huán)，并在此指導下，結(jié)合波特的“鉆石”模型，借鑒中國人民大學城市文化產(chǎn)業(yè)發(fā)展評價體系，對我國傳媒產(chǎn)業(yè)集簇的評價指標體系進行設(shè)計探索，并運用菲爾德法確定各指標權(quán)重；最后基于北京CBD國際傳媒產(chǎn)業(yè)集簇開展實證研究，通過收集整理相關(guān)數(shù)據(jù)資料進行測算，并提出相關(guān)建議。 本文主要研究成果包括：（一）對國內(nèi)外關(guān)于產(chǎn)業(yè)鏈、文化創(chuàng)意產(chǎn)業(yè)集簇及其評價的研究成果進行了爬梳；（二）基于系統(tǒng)學自組織理論和傳媒產(chǎn)業(yè)的行業(yè)特性，闡釋了構(gòu)建傳媒產(chǎn)業(yè)集簇評價指標體系的復雜性，明確了指標體系構(gòu)建的目標和原則；（三）從產(chǎn)業(yè)鏈理論的視角，探討了產(chǎn)業(yè)鏈的完善整合對于傳媒產(chǎn)業(yè)集簇優(yōu)化升級，向高端化演進的重要意義，并結(jié)合波特的“鉆石”模型構(gòu)建了我國傳媒產(chǎn)業(yè)集簇高端化發(fā)展的指導性評價指標體系及模型；（四）運用評價模型對北京CBD國際傳媒產(chǎn)業(yè)集簇進行了實證分析，分析了其發(fā)展的優(yōu)勢及問題所在，以期為我國傳媒產(chǎn)業(yè)集簇的不斷壯大提供可靠依據(jù)。
[Abstract]:The development of China's media industry started in the 1990s. After more than ten years of accumulation, the competitiveness of the media industry has been improved significantly. As an organizational form, industrial clusters represent the leading direction of the development of Chinese media industry and are included in the development strategy of national cultural industry. However, compared with the media developed countries, China's media industry clusters are in the primary stage of development, both in terms of scale and energy level, as well as in terms of management and efficiency. In recent years, as an important carrier of the media industry, clustering has attracted more and more attention from academic circles and media professionals. However, most of them are based on the successful cases of clustering, so little attention has been paid to the improvement of cluster quality and energy level. This paper attempts to construct an evaluation index system of media industry cluster and high-end development, which is suitable for the development of Chinese media industry and has certain guiding significance, in order to apply this evaluation index system. To promote the promotion of the media industry cluster energy level to provide a reference, and put forward relevant strategies. The research route of this paper is: firstly, combining the self-organization theory and the industry characteristic of the media industry, analyzing the complexity and particularity of the media industry cluster evaluation, making clear the target and principle of the evaluation activity; Then referring to the theory of industry chain and industry cluster, an important performance of high-end media industry cluster is discussed in the cluster, before and after the convergence of the media industry chain, benign interaction, interlocking, increasing value. In order to realize the effective integration and virtuous circle of media resources, and under the guidance of Porter's "Diamond" model, we can learn from the evaluation system of the urban cultural industry development of Renmin University of China. The evaluation index system of China's media industry cluster is designed and explored, and the weight of each index is determined by using the field method. Finally, based on the Beijing CBD international media industry cluster to carry out empirical research, through the collection and collation of relevant data to calculate, and put forward relevant recommendations. The main research results of this paper are as follows: (1) the research results of industrial chain, cultural and creative industry cluster and their evaluation are reviewed; (2) based on the system self-organization theory and the industry characteristics of the media industry, this paper explains the complexity of constructing the index system of media industry cluster evaluation, and clarifies the goal and principle of constructing the index system; (3) from the perspective of industry chain theory, this paper discusses the significance of the perfect integration of industry chain for the optimization and upgrading of the media industry cluster and its evolution to the higher end. In combination with Porter's "Diamond" model, the guiding evaluation index system and model for the development of China's media industry cluster and high-end development are constructed. (4) using the evaluation model, this paper makes an empirical analysis on the cluster of Beijing CBD international media industry, and analyzes its advantages and problems in order to provide a reliable basis for the continuous growth of China's media industry cluster.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G206-F

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