【摘要】：在經(jīng)濟(jì)全球化不斷深入的21世紀(jì)，文化產(chǎn)業(yè)在世界范圍內(nèi)得到了迅猛的發(fā)展，文化產(chǎn)業(yè)已經(jīng)成為了推動(dòng)經(jīng)濟(jì)發(fā)展的一個(gè)新的經(jīng)濟(jì)增長點(diǎn)。在文化產(chǎn)業(yè)發(fā)展中，提高文化產(chǎn)業(yè)的國際競爭力是文化產(chǎn)業(yè)的核心問題。為了提高文化產(chǎn)業(yè)的國際競爭力，首先要分析文化產(chǎn)業(yè)的國際競爭力影響因素。本文結(jié)合波特的“鉆石模型”，從文化產(chǎn)業(yè)需求要素、生產(chǎn)要素、相關(guān)和支持性產(chǎn)業(yè)要素、文化企業(yè)戰(zhàn)略、結(jié)構(gòu)與同業(yè)競爭、政府要素、機(jī)遇要素六個(gè)方面著手，分析中國文化產(chǎn)業(yè)國際競爭力的影響因素。 基于以上理論分析，本文從六大要素中，選取了15個(gè)具體指標(biāo)，用顯示性比較優(yōu)勢（RCA）來表示中國文化產(chǎn)業(yè)國際競爭力，通過主成分分析方法、回歸分析對中國文化產(chǎn)業(yè)國際競爭力的影響因素進(jìn)行定量分析，找出各影響因素是如何影響中國文化產(chǎn)業(yè)國際競爭力的機(jī)制。 實(shí)證結(jié)果表明，城鎮(zhèn)恩格爾系數(shù)、鄉(xiāng)村恩格爾系數(shù)和FDI凈流入占GDP的比重對中國文化產(chǎn)業(yè)國際競爭力是負(fù)面影響，系數(shù)為負(fù)。每變動(dòng)一個(gè)百分點(diǎn)，分別帶動(dòng)中國文化產(chǎn)業(yè)國際競爭力下降0.21、0.283、0.03個(gè)百分點(diǎn)，其中農(nóng)村恩格爾系數(shù)的影響最大。其它12個(gè)指標(biāo)對中國文化產(chǎn)業(yè)國際競爭力都是正向的影響，其中城市化水平、第三產(chǎn)業(yè)占GDP的比重和大學(xué)入學(xué)率對中國文化產(chǎn)業(yè)的國際競爭力影響最大，每變動(dòng)一個(gè)百分點(diǎn)，，都帶動(dòng)中國文化產(chǎn)業(yè)國際競爭力上升超過0.3個(gè)百分點(diǎn)。 最后本文對前文作出總結(jié)，在實(shí)證分析結(jié)果的基礎(chǔ)上，提出相應(yīng)的對策建議，以提高中國文化產(chǎn)業(yè)的國際競爭力水平。
[Abstract]:In the 21st century, with the deepening of economic globalization, cultural industry has been developing rapidly in the world, and cultural industry has become a new economic growth point to promote economic development. In the development of cultural industry, improving the international competitiveness of cultural industry is the core issue of cultural industry. In order to improve the international competitiveness of cultural industry, it is necessary to analyze the influencing factors of international competitiveness of cultural industry. Based on Porter's Diamond Model, this paper starts with six aspects: demand factor, production factor, related and supportive industry element, strategy of cultural enterprise, structure and competition of the same industry, government factor and opportunity factor. This paper analyzes the factors influencing the international competitiveness of Chinese cultural industry. Based on the above theoretical analysis, this paper selects 15 specific indicators from the six major elements to express the international competitiveness of China's cultural industry by using the indicative comparative advantage (RCA). The principal component analysis (PCA) method is used to analyze the international competitiveness of China's cultural industry. In this paper, the factors influencing the international competitiveness of Chinese cultural industry are quantitatively analyzed by regression analysis, and the mechanism of how the influencing factors affect the international competitiveness of Chinese cultural industry is found out. The empirical results show that the ratio of urban Engel coefficient, rural Engel coefficient and net inflow of FDI to GDP has a negative impact on the international competitiveness of Chinese cultural industry. With each change of one percentage point, the international competitiveness of Chinese cultural industry decreased by 0.21% and 0.283% respectively, among which the rural Engel coefficient was the most important factor. The other 12 indicators have a positive impact on the international competitiveness of Chinese cultural industry. Among them, the level of urbanization, the proportion of tertiary industry in GDP and the university enrollment rate have the greatest impact on the international competitiveness of Chinese cultural industry, with every change of one percentage point. Both led China's cultural industry to increase its international competitiveness by more than 0.3 percentage points. Finally, this paper summarizes the above and puts forward corresponding countermeasures and suggestions on the basis of empirical analysis to improve the international competitiveness of China's cultural industry.
【學(xué)位授予單位】：南京財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G124

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