【摘要】：本文以動漫衍生品作為主要研究對象,從造型和內(nèi)涵兩個角度進(jìn)行切入,對衍生品設(shè)計開發(fā)進(jìn)行深入研究。作為動漫產(chǎn)業(yè)中利潤獲取的一個重要環(huán)節(jié),動漫衍生品的設(shè)計開發(fā)問題已不容忽視,動漫造型設(shè)計以及作品內(nèi)涵對動漫衍生品有著決定性的影響,從這兩個方面著手進(jìn)行研究,能夠更為清晰地找到我國動漫衍生品開發(fā)的方向,對于我國動漫衍生品開發(fā)也是有所裨益的。文章主要采用案例研究方法,對大量動漫衍生品的設(shè)計開發(fā)的案例進(jìn)行研究,運用設(shè)計學(xué)、藝術(shù)學(xué)的研究方法,從造型和內(nèi)涵這兩個突破口對動漫衍生品進(jìn)行細(xì)致的分析研究。論文從我國動漫衍生品的發(fā)展現(xiàn)狀入手,對目前存在的問題進(jìn)行具體分析;探討了目前動漫衍生品的定義以及范圍,并對衍生品的特點和作用進(jìn)行論述;隨后從造型和內(nèi)涵的角度,對動漫衍生品的設(shè)計開發(fā)的思路進(jìn)行研究;之后通過大量實例,對于設(shè)計思路在實際中的應(yīng)用加以論述;最后經(jīng)過總結(jié)得出結(jié)論和啟示。想要進(jìn)一步挖掘動漫作品以及角色的價值,使動漫衍生品的設(shè)計開發(fā)實現(xiàn)新的突破,我們需要將造型設(shè)計和文化內(nèi)涵在衍生品領(lǐng)域融合起來。動漫衍生品的開發(fā)將角色從作品中剝離出來,使其成為一個獨立的元素,而如何在保留原始含義的基礎(chǔ)上,盡可能賦予角色新的文化內(nèi)涵,使其通過符號化的方式更好地融入當(dāng)前的社會環(huán)境之中,就成為動漫衍生品設(shè)計開發(fā)中值得研究的一大問題。文章主體從概念界定、設(shè)計思路、實例應(yīng)用、結(jié)論啟示這幾個方面進(jìn)行研究和闡述。如何在造型和內(nèi)涵上進(jìn)行有針對性的設(shè)計開發(fā),在實現(xiàn)文化產(chǎn)品的增值的同時,滿足消費者的多種需求,文章對此進(jìn)行了深入剖析,以期能促進(jìn)我國動漫衍生品的進(jìn)一步發(fā)展。
[Abstract]:In this paper, animation derivatives as the main research object, from the shape and connotation of the two angles to conduct in-depth research on derivatives design and development. As an important part of the profit acquisition in the animation industry, the design and development of animation derivatives can not be ignored. The animation modeling design and the content of works have a decisive impact on the animation derivatives. To find out more clearly the direction of the development of animation derivatives in China is also beneficial to the development of animation derivatives in China. This article mainly uses the case study method, carries on the research to the design and development of a large number of animation derivatives, uses the design, the art research method, carries on the detailed analysis and the research from the shape and the connotation these two breakthrough points. This paper starts with the development of animation derivatives in China, analyzes the existing problems, discusses the definition and scope of animation derivatives, and discusses the characteristics and functions of the derivatives. Then from the angle of modeling and connotation, the design and development of animation derivatives ideas are studied; after a large number of examples, the application of design ideas in practice are discussed; finally, the conclusion and inspiration are drawn. In order to further excavate the value of animation works and characters and achieve a new breakthrough in the design and development of animation derivatives, we need to combine the styling design and cultural connotation in the field of derivatives. The development of anime derivatives takes the character out of the work and makes it an independent element, and how to endow the character with new cultural connotations as much as possible on the basis of preserving its original meaning. It is worth studying in the design and development of animation derivatives to better integrate it into the current social environment through symbolization. The main body of the paper studies and expounds the concept definition, design ideas, application of examples and conclusions. In order to promote the further development of animation derivatives in our country, how to design and develop in shape and connotation to meet the needs of consumers while realizing the appreciation of cultural products is analyzed in this paper in order to promote the further development of animation derivatives in China.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：G124;TB472

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