【摘要】：文化創(chuàng)意產(chǎn)業(yè)是全球范圍內(nèi)越來越引人矚目的朝陽產(chǎn)業(yè)，擁有富于創(chuàng)造性的高端創(chuàng)意人才資源，是推動(dòng)文化創(chuàng)意產(chǎn)業(yè)發(fā)展的核心之一。文化創(chuàng)意產(chǎn)業(yè)不同于制造業(yè)、勞動(dòng)密集型產(chǎn)業(yè)，它的發(fā)展主要依靠創(chuàng)意階層和創(chuàng)意群體的高文化、高技術(shù)、高管理和新經(jīng)濟(jì)優(yōu)勢(shì)，是一種極其依賴于創(chuàng)意人才的腦力和心智能力的文化創(chuàng)造活動(dòng)。創(chuàng)意經(jīng)濟(jì)時(shí)代，越來越多的企業(yè)已將創(chuàng)意作為重要的生產(chǎn)力，而創(chuàng)意型員工也成為企業(yè)間相互競(jìng)爭(zhēng)的關(guān)鍵。因此，有效地對(duì)創(chuàng)意人才進(jìn)行激勵(lì)，，對(duì)推進(jìn)中國創(chuàng)意產(chǎn)業(yè)的發(fā)展具有十分重要的意義。 目前，中國文化創(chuàng)意人才隊(duì)伍現(xiàn)狀呈現(xiàn)出人才隊(duì)伍年輕化、學(xué)歷以本科為主、人才流動(dòng)性強(qiáng)等特點(diǎn)。從宏觀層面來看，中國創(chuàng)意人才激勵(lì)存在著政策不完善、法律不健全、環(huán)境有待優(yōu)化等問題；從微觀層面來看，中國創(chuàng)意人才激勵(lì)存在著人才培訓(xùn)不合理、薪酬缺乏競(jìng)爭(zhēng)力、團(tuán)隊(duì)激勵(lì)效果差、文化價(jià)值落差大等問題。加強(qiáng)文化創(chuàng)意人才隊(duì)伍的激勵(lì)，是解決這些問題的重要途徑。 文化創(chuàng)意人才激勵(lì)的主體主要是政府和企業(yè)，創(chuàng)意人才激勵(lì)的客體即創(chuàng)意人才本身。文化創(chuàng)意人才與政府和企業(yè)之間存在著互相影響、互相促進(jìn)的矛盾統(tǒng)一關(guān)系。加快文化創(chuàng)意產(chǎn)業(yè)的發(fā)展、推動(dòng)創(chuàng)意城市的成長(zhǎng)是創(chuàng)意人才激勵(lì)的目標(biāo)。創(chuàng)意人才宏觀激勵(lì)要素包括政策激勵(lì)、法律激勵(lì)以及環(huán)境激勵(lì)，微觀激勵(lì)要素包括成長(zhǎng)激勵(lì)、薪酬激勵(lì)、團(tuán)隊(duì)激勵(lì)。以政府為主體的宏觀激勵(lì)對(duì)策包括完善各項(xiàng)支持政策、加強(qiáng)知識(shí)產(chǎn)權(quán)保護(hù)、營造良好創(chuàng)意環(huán)境、轉(zhuǎn)變傳統(tǒng)激勵(lì)思想；以企業(yè)為主體的微觀激勵(lì)對(duì)策包括提高系統(tǒng)的人才培訓(xùn)、堅(jiān)持長(zhǎng)期的薪酬激勵(lì)、創(chuàng)造積極的團(tuán)隊(duì)氛圍、重視人才的成就激勵(lì)。
[Abstract]:Cultural creative industry is a sunrise industry which attracts more and more attention in the world. It is one of the core of promoting the development of cultural creative industry with creative and high-end creative talent resources. The development of cultural and creative industries is different from that of manufacturing and labor-intensive industries. Its development mainly depends on the advantages of high culture, high technology, high management and new economy of creative class and creative group. It is a cultural creation activity that relies heavily on the brainpower and mental abilities of creative talents. In the era of creative economy, more and more enterprises have regarded creativity as an important productive force, and creative employees have become the key to competition among enterprises. Therefore, it is of great significance to encourage creative talents to promote the development of Chinese creative industry. At present, the present situation of Chinese cultural and creative talents is characterized by youth, bachelor's degree, strong mobility and so on. From the macro level, there are some problems in China's creative talent incentive, such as imperfect policy, imperfect law, environment to be optimized and so on; from the micro level, there are unreasonable talent training, lack of competitive pay, and so on. The team incentive effect is poor, the cultural value falls big difference and so on question. Strengthening the encouragement of cultural and creative talents is an important way to solve these problems. The main body of cultural and creative talents incentive is the government and enterprises, and the object of creative talents motivation is creative talents themselves. There is a contradiction and unity relationship between cultural creative talents and government and enterprises that influence and promote each other. To speed up the development of cultural and creative industries and promote the growth of creative cities is the goal of stimulating creative talents. The macro incentive elements of creative talents include policy incentive, legal incentive and environmental incentive, while micro incentive elements include growth incentive, salary incentive and team incentive. The macro-incentive countermeasures with the government as the main body include perfecting the supporting policies, strengthening the protection of intellectual property rights, creating a good creative environment and changing the traditional incentive thoughts, and the micro-incentive countermeasures with enterprises as the main body include improving the systematic personnel training. Adhere to long-term salary incentives, create a positive team atmosphere, attach importance to talent achievement incentives.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G124

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