【摘要】：網(wǎng)絡(luò)時(shí)代,公民的信息需求日趨多元化,信息傳播途徑也越來越多地依賴網(wǎng)絡(luò)。網(wǎng)絡(luò)傳媒由于具有傳統(tǒng)媒體所不具備的優(yōu)勢(shì)而不斷受到市場的肯定和用戶的青睞,其用戶規(guī)模、市場規(guī)模及社會(huì)影響力持續(xù)擴(kuò)大。可以說在網(wǎng)絡(luò)時(shí)代,網(wǎng)絡(luò)傳媒在社會(huì)中扮演的角色是任何其他傳統(tǒng)媒體所不可比擬的。網(wǎng)絡(luò)傳媒產(chǎn)業(yè)是傳媒產(chǎn)業(yè)在網(wǎng)絡(luò)時(shí)代的衍生產(chǎn)業(yè),其快速健康發(fā)展能有效帶動(dòng)我國傳媒產(chǎn)業(yè)的發(fā)展,對(duì)我國社會(huì)經(jīng)濟(jì)也有著重要的貢獻(xiàn)。龐大的用戶數(shù)量、較強(qiáng)的社會(huì)影響力、良好的市場前景以及國家宏觀政策的傾斜,為我國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)的發(fā)展提供了廣闊的空間。但同時(shí),我國的網(wǎng)絡(luò)傳媒產(chǎn)業(yè)目前處于發(fā)展的初級(jí)階段,仍存在著一系列不容忽視的問題,這些問題成了阻礙我國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)健康快速發(fā)展的絆腳石。本文意在通過廣泛、深入的調(diào)查和學(xué)習(xí),對(duì)我國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)發(fā)展現(xiàn)狀做出科學(xué)的分析、判斷和價(jià)值評(píng)價(jià),歸納出當(dāng)下我國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)所具有的內(nèi)部優(yōu)勢(shì)、劣勢(shì)以及面臨的外部機(jī)遇及挑戰(zhàn)等,并進(jìn)一步提出相應(yīng)的發(fā)展策略。 全文一共分為六個(gè)部分。第一部分闡述了本文的研究背景以及選題的意義,簡要介紹了網(wǎng)絡(luò)媒體的興起與發(fā)展過程,對(duì)網(wǎng)絡(luò)傳媒及網(wǎng)絡(luò)文化產(chǎn)業(yè)的相關(guān)研究進(jìn)行了綜述,介紹了本文的研究內(nèi)容和研究方法。第二部分是對(duì)網(wǎng)絡(luò)傳媒及網(wǎng)絡(luò)傳媒產(chǎn)業(yè)相關(guān)理論的探討,提出了網(wǎng)絡(luò)傳媒及網(wǎng)絡(luò)傳媒產(chǎn)業(yè)的概念,并對(duì)網(wǎng)絡(luò)傳媒的特點(diǎn)進(jìn)行了總結(jié)。第三部分闡述了我國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)的組成結(jié)構(gòu),將其細(xì)分為網(wǎng)絡(luò)新聞業(yè)、社交網(wǎng)絡(luò)媒體業(yè)、網(wǎng)絡(luò)報(bào)刊文學(xué)業(yè)及網(wǎng)絡(luò)音/視頻業(yè)四個(gè)領(lǐng)域,并探討了各子行業(yè)的發(fā)展現(xiàn)狀。第四部分是對(duì)中國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)發(fā)展的SWOT分析,運(yùn)用SWOT分析法對(duì)我國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)的外部環(huán)境和內(nèi)部環(huán)境等進(jìn)行分析,列出我國發(fā)展網(wǎng)絡(luò)傳媒產(chǎn)業(yè)的優(yōu)勢(shì)、劣勢(shì)、威脅和機(jī)遇因素。第五部分內(nèi)容是根據(jù)第四部分的分析結(jié)果,總結(jié)出我國網(wǎng)絡(luò)傳媒產(chǎn)業(yè)發(fā)展應(yīng)采取的策略。第六部分對(duì)文章的研究內(nèi)容進(jìn)行了總結(jié),并提出了文章的不足之處。
[Abstract]:In the era of network, the information demand of citizens is becoming more and more diversified, and the way of information dissemination depends more and more on the network. Because of the advantages of traditional media, network media has been affirmed by the market and favored by users. The scale of users, market size and social influence continue to expand. It can be said that in the era of network, the role of network media in society is unparalleled by any other traditional media. The network media industry is the derivative industry of the media industry in the network age. Its rapid and healthy development can effectively promote the development of the media industry in our country, and it also has important contribution to the social economy of our country. The huge number of users, the strong social influence, the good market prospect and the national macroscopic policy incline, has provided the broad space for the development of the network media industry of our country. But at the same time, China's network media industry is in the primary stage of development, there are still a series of problems can not be ignored, these problems have become obstacles to the healthy and rapid development of China's network media industry. The purpose of this paper is to make a scientific analysis, judgment and evaluation of the current situation of the development of China's network media industry through extensive and in-depth investigation and study, and to conclude the internal advantages of the current network media industry in our country. Disadvantages and external opportunities and challenges, and further development strategies. The full text is divided into six parts altogether. The first part describes the research background and the significance of the topic, briefly introduces the rise and development of network media, and summarizes the related research of network media and network culture industry. The research contents and methods of this paper are introduced. The second part discusses the related theories of network media and network media industry, puts forward the concept of network media and network media industry, and summarizes the characteristics of network media. The third part describes the composition of China's network media industry, subdivides it into four areas: network news industry, social network media industry, network newspaper literature industry and network audio / video industry, and discusses the development status of each sub-industry. The fourth part is the SWOT analysis of the development of China's network media industry, using SWOT analysis to analyze the external and internal environment of China's network media industry, and list the advantages and disadvantages of the development of China's network media industry. Threats and opportunities The fifth part is based on the results of the fourth part of the analysis, summed up the development of China's network media industry should adopt strategies. The sixth part summarizes the research content of the article, and puts forward the deficiency of the article.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G206-F

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本文編號(hào)：2156522