【摘要】：“十二五”期間，文化產(chǎn)業(yè)被列為“國民經(jīng)濟支柱性產(chǎn)業(yè)”，“十八大”五位一體的總布局又再一次把文化放在了重要的一面，文化產(chǎn)業(yè)的發(fā)展成了一種不可阻擋的潮流。 閩南文化是中華文化的一個支系，內(nèi)涵豐富，如閩南建筑文化、宗教文化、閩南傳統(tǒng)民間藝術(shù)等，這對于文化產(chǎn)業(yè)的發(fā)展有著基礎(chǔ)性作用，但文化資源豐富并不是文化產(chǎn)業(yè)發(fā)展的決定性因素。合理開發(fā)和有效利用文化資源，促進文化產(chǎn)業(yè)正確發(fā)展和閩南文化得到傳承才是發(fā)展閩南文化的必由之路。廈門處于閩南的中心地帶，，在閩南文化發(fā)展和傳承方面具有得天獨厚的優(yōu)勢。廈門優(yōu)越的文化產(chǎn)業(yè)發(fā)展環(huán)境必將帶來激烈的市場競爭，本文分析案例對象廈門M國有文化公司作為廈門文化產(chǎn)業(yè)企業(yè)的代表，如何在競爭中找準位置、站穩(wěn)腳跟、脫穎而出。 本文通過借鑒國內(nèi)外文化產(chǎn)業(yè)企業(yè)發(fā)展研究成果及文化企業(yè)運營成功經(jīng)驗，分析廈門M國有文化公司轉(zhuǎn)企改制、建立現(xiàn)代企業(yè)制度，以市場化運營方式促進企業(yè)快速發(fā)展，成為廈門城市旅游文化新名片的實踐活動。并運用SWOT分析法分析廈門M國有文化公司充分利用區(qū)位、政策、環(huán)境優(yōu)勢快速讓企業(yè)進入廈門文化產(chǎn)業(yè)“排頭兵”角色，把握發(fā)展機遇；面對區(qū)域競爭激烈和企業(yè)發(fā)展障礙，企業(yè)通過創(chuàng)新發(fā)展模式，將文化與旅游、文化與演藝更緊密結(jié)合起來，實現(xiàn)經(jīng)濟效益和社會效益最大化，同時通過與行業(yè)鏈相關(guān)企業(yè)的通力合作，達到多方共贏的局面。
[Abstract]:During the 12th Five-Year Plan period, the cultural industry was listed as the "pillar industry of the national economy", and the overall layout of the "18th National Congress" put culture on the important side again, and the development of the cultural industry became an irresistible trend. Minnan culture is a branch of Chinese culture with rich connotations, such as Minnan architectural culture, religious culture, Minnan traditional folk art and so on. This plays a fundamental role in the development of cultural industry. But the rich cultural resources is not the decisive factor of the development of cultural industry. The only way to develop Minnan culture is to develop and utilize cultural resources rationally and to promote the correct development of cultural industry and the inheritance of Minnan culture. Xiamen is located in the center of Minnan and has unique advantages in the development and inheritance of Minnan culture. Xiamen's superior cultural industry development environment will bring fierce market competition. This paper analyzes the case of Xiamen M country Culture Company as the representative of Xiamen cultural industry enterprises, how to find the right position in the competition, stand firm and stand out. Based on the domestic and foreign cultural industry enterprise development research results and successful experience of cultural enterprises operation, this paper analyzes the transformation of cultural companies in Xiamen, the establishment of modern enterprise system, to promote the rapid development of enterprises in the way of market-oriented operation. Become Xiamen city tourist culture new business card practice activity. Using SWOT analysis method, this paper analyzes how to make full use of the location, policy and environment advantages of Xiamen M State Culture Company to make enterprises enter the "vanguard" role of Xiamen cultural industry, grasp the development opportunity, face the fierce regional competition and the obstacles to the development of enterprises. By innovating the development mode, the enterprise combines culture and tourism, culture and performing arts more closely to maximize the economic and social benefits, and through the cooperation with related enterprises in the industry chain to achieve a win-win situation.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G124

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