【摘要】：晉商在當(dāng)代學(xué)術(shù)研究中特指活躍于明清時(shí)期，前后稱雄中國(guó)商界五個(gè)多世紀(jì)的山西商幫。山西商人興起于明初，鼎盛于清中期，創(chuàng)立票號(hào)，終至匯通天下，稱霸中國(guó)商界。晉商具有資金雄厚，經(jīng)商范圍廣遠(yuǎn)，持續(xù)時(shí)間長(zhǎng)等特點(diǎn)，歷經(jīng)五百多年的晉商也形成了內(nèi)涵非常豐富的文化，在傳統(tǒng)文化、民俗、政治、建筑等多個(gè)領(lǐng)域留下了豐富的文化遺產(chǎn)。近年來(lái)，對(duì)于晉商的研究也主要分布于幾個(gè)宏觀的方面，有對(duì)晉商歷史的細(xì)節(jié)探究描述，也有對(duì)其所遺留的文化意義進(jìn)行挖掘，對(duì)晉商的經(jīng)營(yíng)理念與中國(guó)傳統(tǒng)文化的交叉性研究成為主流，多數(shù)學(xué)者還從晉商對(duì)當(dāng)時(shí)社會(huì)的影響這個(gè)層面，對(duì)晉商階層與統(tǒng)治階層和民眾階層的關(guān)系進(jìn)行了深入的研究，對(duì)其產(chǎn)生的會(huì)館文化等做了總結(jié)。然則在以市場(chǎng)經(jīng)濟(jì)為主體的當(dāng)今社會(huì)，對(duì)晉商文化的研究向其文化的傳播以及文化產(chǎn)業(yè)的發(fā)展的轉(zhuǎn)變成為如今亟待解決的問(wèn)題。 晉商文化底蘊(yùn)深厚,在當(dāng)代以大院文化為人們熟知，帶有濃郁晉商特色的大院成為了其特有符號(hào)，在經(jīng)濟(jì)轉(zhuǎn)型期，文化產(chǎn)業(yè)多數(shù)以旅游開(kāi)發(fā)的形式進(jìn)行發(fā)展,政府急功近利，導(dǎo)致晉商的文化遺產(chǎn)沒(méi)有得到有效整合，其產(chǎn)業(yè)價(jià)值沒(méi)有得到最大程度的挖掘。本文從文化產(chǎn)業(yè)價(jià)值的主要資源入手，對(duì)晉商現(xiàn)有的文化資源進(jìn)行挖掘性總結(jié)，對(duì)現(xiàn)有關(guān)于晉商文化資源的研究成果進(jìn)行揚(yáng)棄，挖掘其文化價(jià)值關(guān)鍵點(diǎn)，結(jié)合國(guó)外文化產(chǎn)業(yè)的發(fā)展模式，對(duì)晉商現(xiàn)有文化產(chǎn)業(yè)發(fā)展現(xiàn)狀給出建議。一方面，通過(guò)對(duì)現(xiàn)有晉商文化資源進(jìn)行總結(jié)，對(duì)其有利用價(jià)值的資源進(jìn)行挖掘。另一方面，，對(duì)國(guó)內(nèi)外優(yōu)秀的文化產(chǎn)業(yè)案例進(jìn)行分析，找出其關(guān)鍵文化內(nèi)涵，建立晉商文化的傳播模式，最終對(duì)其文化內(nèi)涵進(jìn)行代替性研究，對(duì)晉商文化在產(chǎn)業(yè)經(jīng)濟(jì)背景下如何更好的傳播給出建議。中國(guó)的文化產(chǎn)業(yè)現(xiàn)階段還處于起步階段，多數(shù)時(shí)候是文化搭臺(tái)經(jīng)濟(jì)唱戲，對(duì)文化產(chǎn)業(yè)的發(fā)展本末倒置，無(wú)法合理利用文化資源。晉商文化資源豐厚，對(duì)其文化的研究成果也蔚為大觀，如何把文化的價(jià)值通過(guò)產(chǎn)業(yè)化生產(chǎn)擴(kuò)大影響以使得晉商文化更好的傳播，是中國(guó)所有文化資源所面臨的問(wèn)題。
[Abstract]:Jin merchants in contemporary academic research in particular active in the Ming and Qing dynasties, before and after dominating the Chinese business sector for more than five centuries Shanxi business group. Shanxi merchants rose in the early Ming Dynasty, prosperous in the middle of the Qing Dynasty, founded the ticket, eventually to Huitong world, dominating the Chinese business community. Shanxi merchants have the characteristics of abundant capital, wide scope of business, long duration, etc. After more than 500 years, Shanxi merchants have also formed a very rich culture, in traditional culture, folklore, politics, etc. Architecture and other fields have left behind rich cultural heritage. In recent years, the research on Shanxi Merchants has been mainly distributed in several macro aspects, including the detailed description of the history of Shanxi merchants, as well as the excavation of the cultural significance left over by them. The research on the intersection of Shanxi merchants' business concept and Chinese traditional culture has become the mainstream. Most scholars have also made a deep research on the relationship between Shanxi merchants' stratum and the ruling class and the people's stratum from the perspective of Shanxi merchants' influence on the society at that time. This paper summarizes the culture of the clubhouse. However, in today's society with market economy as the main body, the study of Shanxi merchants' culture to its culture spread and the cultural industry to change into a problem to be solved. The culture of Shanxi merchants is very deep. In contemporary times, the courtyard culture is well known to people, and the courtyard with strong characteristics of Shanxi merchants has become its unique symbol. In the period of economic transformation, most of the cultural industries are developed in the form of tourism development, and the government is eager for quick success and instant profit. As a result, the cultural heritage of Shanxi merchants has not been effectively integrated, and its industrial value has not been excavated to the maximum extent. This paper starts with the main resources of cultural industry value, summarizes the existing cultural resources of Shanxi merchants, sublate the existing research results on Shanxi merchants' cultural resources, and excavates the key points of its cultural value. Combined with the development mode of foreign cultural industry, the paper gives some suggestions on the present situation of Shanxi merchants' cultural industry. On the one hand, by summarizing the cultural resources of Shanxi merchants, we excavate the valuable resources. On the other hand, it analyzes the excellent cases of cultural industry at home and abroad, finds out its key cultural connotation, establishes the communication mode of Shanxi merchants' culture, and finally carries on the substitution research to its cultural connotation. This paper gives some suggestions on how to spread Shanxi merchants' culture in the background of industrial economy. The cultural industry in China is still in its infancy at the present stage. Most of the time it is the culture that plays a part in the economy, putting the cart before the horse for the development of the cultural industry and being unable to make rational use of the cultural resources. The cultural resources of Shanxi merchants are rich, and the research results of their culture are also great. How to expand the influence of cultural value through industrialized production to make the culture of Shanxi merchants spread better is the problem that all the cultural resources in China are faced with.
【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G124;F279.29

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