【摘要】：本文從產(chǎn)業(yè)經(jīng)濟(jì)學(xué)和企業(yè)管理學(xué)視角對傳媒產(chǎn)業(yè)集簇高端化發(fā)展進(jìn)行分析，并對傳媒產(chǎn)業(yè)集簇高端化發(fā)展實踐模式進(jìn)行研究。文章認(rèn)為傳媒產(chǎn)業(yè)集簇高端化發(fā)展是其自身發(fā)展規(guī)律的結(jié)果，也是傳媒產(chǎn)業(yè)提高傳播能力與競爭能力的有效途徑。本文的探究，期望對我國傳媒產(chǎn)業(yè)改革與發(fā)展的實踐有所裨益。 本文的研究路線是，論述我國傳媒產(chǎn)業(yè)集簇高端化發(fā)展的可能理路，析論傳媒產(chǎn)業(yè)集簇高端化發(fā)展的世界觀，吸收美國、歐盟和日韓等傳媒強(qiáng)國的優(yōu)長。闡述我國傳媒產(chǎn)業(yè)集簇高端化發(fā)展的可踐性，提出我國傳媒產(chǎn)業(yè)集簇高端化發(fā)展三種實踐模式，并闡述了三者之間的組合關(guān)系。 文章的主要觀點：（一）傳媒產(chǎn)業(yè)集簇高端化是傳媒產(chǎn)業(yè)自身發(fā)展演進(jìn)的必然結(jié)果；（二）我國傳媒產(chǎn)業(yè)具有集簇高端化發(fā)展的實踐基礎(chǔ)，具體體現(xiàn)在大國傳媒格局、國家導(dǎo)向集團(tuán)化和區(qū)域品牌基礎(chǔ)三個方面。（三）以創(chuàng)新驅(qū)動理論為基礎(chǔ)的傳媒產(chǎn)業(yè)創(chuàng)新驅(qū)動模式是第一種可行模式，該種模式通過對簇群內(nèi)眾多因素進(jìn)行革新，，力求借助創(chuàng)新的力量帶動傳媒集簇群的發(fā)展。（四）以全面再造理論為基礎(chǔ)的全面再造模式是傳媒產(chǎn)業(yè)集簇高端化發(fā)展的第二種可行模式，該模式在理論基礎(chǔ)之上對傳媒集簇眾多資源和要素進(jìn)行改造，力求壯大簇群力量。（五）以模塊理論為基礎(chǔ)的模塊化模式是傳媒產(chǎn)業(yè)集簇高端化發(fā)展的又一可行模式，該模式將集簇群打造成內(nèi)容制作模塊、發(fā)行渠道模塊、廣告經(jīng)營模塊和輔助模塊四大模塊，借助模塊系統(tǒng)的結(jié)構(gòu)優(yōu)勢提升簇群市場競爭力。（六）三種實踐模式雖然獨立存在，但各模式之間屬于組合關(guān)系，在一定基礎(chǔ)之上可以形成一個完整的實踐模式體系。
[Abstract]:From the perspective of industrial economics and enterprise management, this paper analyzes the development of media industry cluster and high-end development, and studies the practical mode of media industry cluster high-end development. The paper holds that the development of media industry cluster and high-end is the result of its own development law, and it is also an effective way for media industry to improve its communication ability and competition ability. The research of this paper is expected to benefit the practice of media industry reform and development in China. The research route of this paper is to discuss the possible way of the development of the media industry in China, to analyze the world outlook of the media industry cluster and high-end development, and to absorb the advantages and disadvantages of the media powers such as the United States, the European Union and Japan and South Korea. This paper expounds the practicability of the development of the media industry clustering and high-end development in China, and puts forward three practical models for the development of the media industry clustering and high-end development in our country, and expounds the combination relationship between them. The main points of this paper are as follows: (1) the media industry clustering and high-end is the inevitable result of the media industry's own development and evolution; (2) China's media industry has the practical basis for the cluster and high-end development, which is embodied in the media pattern of the big country. Country-oriented collectivization and regional brand foundation three aspects. (3) Innovation-driven mode of media industry based on innovation-driven theory is the first feasible mode. By innovating many factors in cluster, this mode tries to promote the development of media cluster by means of innovation. (4) the comprehensive reengineering model based on the theory of comprehensive reengineering is the second feasible model for the development of the media industry clustering and high-end development. The model reconstructs the numerous resources and elements of the media cluster on the basis of the theory, and strives to strengthen the cluster strength. (5) Modularization model based on module theory is another feasible model for the development of media industry cluster. This model builds cluster into four modules: content production module, distribution channel module, advertising management module and auxiliary module. With the help of the structural advantages of the modular system, the cluster market competitiveness is enhanced. (6) although the three models exist independently, they belong to the combination relationship, and a complete system of practice mode can be formed on the basis of certain foundation.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G206-F

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