發(fā)布時(shí)間：2018-06-29 20:24

  本文選題：文化產(chǎn)業(yè) + SWOT��； 參考：《內(nèi)蒙古師范大學(xué)》2012年碩士論文

【摘要】：隨著文化在綜合國力的競(jìng)爭(zhēng)中的地位和作用越來越凸顯,各級(jí)政府都把發(fā)展文化產(chǎn)業(yè)作為重要戰(zhàn)略。鄂爾多斯市作為少數(shù)民族地區(qū),如何把握各種條件,大力發(fā)展文化產(chǎn)業(yè),成為鄂爾多斯市政府面臨的重要課題。本文對(duì)鄂爾多斯市發(fā)展文化產(chǎn)業(yè)的SWOT分析。鄂爾多斯市發(fā)展文化產(chǎn)業(yè)的優(yōu)勢(shì)包括文化產(chǎn)業(yè)消費(fèi)需求增長(zhǎng),隨著鄂爾多斯市經(jīng)濟(jì)發(fā)展水平、科技發(fā)展水平、文化和人民受教育的程度的不斷提高,對(duì)文化消費(fèi)的需求越來越強(qiáng)烈,文化產(chǎn)業(yè)發(fā)展空間巨大；文化產(chǎn)業(yè)的市場(chǎng)框架初步形成,隨著鄂爾多斯市文化市場(chǎng)的日益發(fā)展,產(chǎn)業(yè)規(guī)模正不斷壯大,文化市場(chǎng)體系已成為鄂爾多斯市市場(chǎng)經(jīng)濟(jì)體系的一個(gè)重要組成部分；鄂爾多斯市精神與時(shí)俱進(jìn),鄂爾多斯市精神對(duì)造就鄂爾多斯發(fā)展模式有著重要意義,也必將對(duì)鄂爾多斯市發(fā)展文化產(chǎn)業(yè)產(chǎn)生積極影響；積極進(jìn)行發(fā)展文化產(chǎn)業(yè)的探索,各項(xiàng)地區(qū)性重大文化活動(dòng)的成功舉辦,提升了鄂爾多斯的知名度和影響力,為發(fā)展文化產(chǎn)業(yè)提供了更多的契機(jī)和寶貴的經(jīng)驗(yàn)。鄂爾多斯市發(fā)展文化產(chǎn)業(yè)的劣勢(shì)在于計(jì)劃經(jīng)濟(jì)體制的“路徑依賴”,由于社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制尚未完全建立起來,而市場(chǎng)經(jīng)濟(jì)文化的形成和發(fā)展要依賴于經(jīng)濟(jì)體制轉(zhuǎn)軌的深化和市場(chǎng)經(jīng)濟(jì)模式的建立和完善,這就造成新舊兩種社會(huì)體制、秩序規(guī)范和機(jī)制出現(xiàn)并存交替的局面；文化體制改革滯后,從整體上看,鄂爾多斯市文化產(chǎn)業(yè)體制轉(zhuǎn)型滯后,滯后于經(jīng)濟(jì)體制改革,也滯后于全國文化體制改革進(jìn)程,從體制層面制約了文化產(chǎn)業(yè)的發(fā)展與繁榮；非營利性組織發(fā)展空白,這對(duì)于政府把其承擔(dān)的部分文化產(chǎn)品或服務(wù)供給職能讓渡給非營利組織,形成政府與非營利組織良性互動(dòng)和良好合作的善治模式是不利的；人才和科技資源的制約,唯有不斷培養(yǎng)文化產(chǎn)業(yè)人才,推動(dòng)促進(jìn)文化產(chǎn)業(yè)發(fā)展的科技,才能適應(yīng)國內(nèi)外形勢(shì)的變化,是實(shí)現(xiàn)文化產(chǎn)業(yè)的發(fā)展繁榮。鄂爾多斯市發(fā)展文化產(chǎn)業(yè)的機(jī)會(huì)在于良好的政策環(huán)境,特別是十七屆六中全會(huì)關(guān)于文化體制改革的提出,為鄂爾多斯市發(fā)展文化產(chǎn)業(yè)營造了公平而有活力的市場(chǎng)環(huán)境,為不斷加快區(qū)域性特色文化產(chǎn)業(yè)集群建設(shè)起到了積極的推動(dòng)作用；國外文化產(chǎn)業(yè)發(fā)展的經(jīng)驗(yàn),日本、英國、美國、法國、韓國等國家在發(fā)展文化產(chǎn)業(yè)方面的經(jīng)驗(yàn)值得學(xué)習(xí)和借鑒；后發(fā)優(yōu)勢(shì)明顯,鄂爾多斯市歷史文化資源豐富、民族文化積淀深厚,文化資源與經(jīng)濟(jì)的可滲透性強(qiáng),可開發(fā)程度高。鄂爾多斯市發(fā)展文化產(chǎn)業(yè)的威脅在于囚徒困境和公共地悲劇,以鄂爾多斯市博物館布局為例,現(xiàn)有布局對(duì)于各個(gè)旗區(qū)來講有利于本地文化產(chǎn)業(yè)的發(fā)展,而對(duì)于鄂爾多斯市來講則不利于從整體上把握文化產(chǎn)業(yè)的發(fā)展；“呼包鄂”地區(qū)內(nèi)其他區(qū)域文化的沖擊,在文化方面“呼包鄂”地區(qū)存在共性和個(gè)性,區(qū)域文化的異質(zhì)性和獨(dú)特性引發(fā)了區(qū)域文化之間各種形式的相互交流、相互滲透、相互融合；外來文化的沖擊,經(jīng)濟(jì)的全球化不僅帶來貨物、服資本、人力等資源在國際間的流動(dòng),而且也帶動(dòng)了文化產(chǎn)業(yè)在全球范圍的交流與合作,促成了文化的全球化,由此,總體上處于弱勢(shì)地位的廣大發(fā)展中國家,不僅在經(jīng)濟(jì)發(fā)展上面臨嚴(yán)峻挑戰(zhàn),在文化發(fā)展上也面臨嚴(yán)峻挑戰(zhàn)。在此基礎(chǔ)上,提出鄂爾多斯市發(fā)展文化產(chǎn)業(yè)的四維模式,高度上,樹立創(chuàng)新戰(zhàn)略和人才戰(zhàn)略,提高文化產(chǎn)業(yè)競(jìng)爭(zhēng)；寬度上,扶持非營利性組織發(fā)展,拓寬文化產(chǎn)業(yè)參與度；長(zhǎng)度上,注重文化資源的保護(hù)和開發(fā),延伸文化產(chǎn)業(yè)鏈條；時(shí)間上,加快文化產(chǎn)業(yè)改革步伐,提升文化產(chǎn)業(yè)發(fā)展速度。
[Abstract]:As the status and role of culture in the competition of comprehensive national strength is becoming more and more prominent, the governments at all levels take the development of cultural industry as an important strategy. As a minority area, Ordos City has become an important subject facing the Ordos City by how to grasp various conditions and develop the cultural industry. The SWOT analysis of cultural industry. The advantages of the Ordos City's development of cultural industry include the growth of cultural industry consumption demand. With the level of economic development, the level of science and technology development, culture and the education of the people, the demand for cultural consumption is more and more intense and the cultural industry has a huge space for the development of cultural industry. With the development of the Ordos City's cultural market, the scale of the industry is growing, and the cultural market system has become an important part of the Ordos market economy system. It will also have a positive impact on the development of the cultural industry in Ordos City, the exploration of the development of cultural industry, the successful hosting of various major regional cultural activities, the promotion of the popularity and influence of Ordos, and the more understanding and valuable experience for the development of the cultural industry. The inferiority of the industry lies in the "path dependence" of the planned economic system. As the socialist market economy system has not been completely established, the formation and development of the market economy culture depends on the deepening of the transition of the economic system and the establishment and improvement of the model of the market economy. This causes the two new and old social systems, order norms and mechanisms. As a whole, the cultural system reform lags behind the lagging of the cultural industrial system in Erdos, lagging behind the reform of the economic system, and lagging behind the process of the reform of the national cultural system. The development and prosperity of the cultural industry are restricted from the institutional level, and the development of non-profit organizations is blank. Some cultural products or service supply functions are transferred to non-profit organizations, and the good governance model of the good interaction and good cooperation between the government and the non-profit organization is unfavorable. The restriction of talents and scientific and technological resources can only train the talents of the cultural industry and promote the development of the cultural industry, so that the situation can adapt to the changes at home and abroad. In order to realize the development and prosperity of cultural industry, the opportunity for the development of cultural industry in Ordos City lies in a good policy environment, especially on the reform of cultural system in the sixth Plenary Session of the 17th CPC Central Committee, creating a fair and dynamic market environment for the development of the cultural industry in Ordos City, and accelerating the continuous acceleration of regional characteristics of cultural industry. The group construction has played a positive role in promoting the development of the foreign culture industry. The experience of the development of the culture industry in Japan, the United Kingdom, the United States, France, Korea and other countries is worth learning and drawing lessons from. The advantages of the development of the culture industry are obvious. The historical and cultural resources of the Ordos City are rich, the cultural accumulation of the people is deep, and the cultural resources and the economic permeability are permeable. The threat of the development of the Ordos City's cultural industry lies in the prisoner's Dilemma and the tragedy of the public. Taking the layout of the Ordos City Museum as an example, the existing layout is conducive to the development of the local cultural industry in each flag area, but it is not conducive to the overall grasp of the development of the cultural industry in the Ordos City. The cultural impact of other regions in the area of "Hubao Hubei" has the commonness and individuality in the area of "Hubao Hubei" in culture. The heterogeneity and uniqueness of regional culture lead to the exchange of various forms of regional culture, interpenetration and integration, the impact of foreign culture, and the economic globalization not only bringing goods and capitals, but also the economic globalization. The flow of human resources and other resources in the world has also led the cultural industry to exchange and cooperate on the global scale, which has contributed to the globalization of culture. Therefore, in general, the vast developing countries in the weak position not only face severe challenges in the economic development, but also face severe challenges in the cultural development. On this basis, ERL is put forward. The four-dimensional model of the development of cultural industry in the city, height, set up the innovation strategy and talent strategy, improve the competition of cultural industry; widen the width, support the development of non-profit organizations and broaden the participation of cultural industry; on the length, pay attention to the protection and development of cultural resources, the Yan Shenwen industrial chain, and speed up the pace of cultural industry reform in time. To improve the speed of the development of cultural industry.
【學(xué)位授予單位】：內(nèi)蒙古師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：G124

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