本文選題：文化創(chuàng)意 + 文化創(chuàng)意產(chǎn)業(yè)�。� 參考：《山西財經(jīng)大學(xué)》2012年碩士論文

【摘要】：城市在建立之初,就被賦予品牌的烙印,隨著城市的發(fā)展,城市品牌的內(nèi)涵逐漸擴(kuò)充和凝固,并形成了具有獨(dú)特品牌特色。這時候,我們需要將城市當(dāng)作一種品牌來經(jīng)營。在全球化競爭的今天,很多城市爭相樹立自己的城市品牌,而其依托點(diǎn)便是文化創(chuàng)意產(chǎn)業(yè)。 文化創(chuàng)意產(chǎn)業(yè)自從產(chǎn)生之后,對各國的經(jīng)濟(jì)、政治、文化產(chǎn)生了很大的影響,這種影響體現(xiàn)在其產(chǎn)業(yè)比重的增加和增幅速度的驚人。這一點(diǎn),在各國關(guān)于文化創(chuàng)意產(chǎn)業(yè)的規(guī)劃文件中可以看出。 文化創(chuàng)意產(chǎn)業(yè)對于城市品牌傳播的主要作用在于文化創(chuàng)意產(chǎn)業(yè)結(jié)構(gòu)的整體支持和產(chǎn)業(yè)內(nèi)部元素的促進(jìn)。兩者之間也產(chǎn)生了一種相互促進(jìn)、共同發(fā)展的關(guān)系。越來越多的城市開始關(guān)注和使用具有自身文化特色的傳播元素和符號,這些元素或符號通過文化創(chuàng)意產(chǎn)業(yè)可以找到并被推廣。于是,文化創(chuàng)意產(chǎn)業(yè)在城市整體經(jīng)濟(jì)格局中的作用就變得越來越重,甚至在某些依托創(chuàng)意產(chǎn)業(yè)而生的城市中,創(chuàng)意產(chǎn)業(yè)成為其靈魂。 城市品牌傳播的作用和模式已經(jīng)被學(xué)者廣泛探討,但是從文化創(chuàng)意產(chǎn)業(yè)角度去討論城市品牌傳播的文獻(xiàn)并不多,甚至形成了很多空白。一個完整的理論范式顯得迫切而緊急。 本文著重對文化創(chuàng)意產(chǎn)業(yè)和城市品牌傳播的概念進(jìn)行界定,清晰的論述了兩者之間的關(guān)系和作用形式,列舉大量傳播實(shí)例之后,分析了國內(nèi)城市傳播的現(xiàn)狀,然后依托大量的文獻(xiàn)考證和整理,整理出了文化創(chuàng)意產(chǎn)業(yè)視角下的城市品牌傳播模式和手段,以此作為城市品牌傳播的參考。
[Abstract]:With the development of the city, the connotation of the city brand has gradually expanded and solidified, and has formed the unique brand characteristics. At this time, we need to treat the city as a brand. In today's global competition, many cities are scrambling to set up their own city brands, which rely on cultural and creative industries. Since their emergence, cultural and creative industries have had a great impact on the economy, politics and culture of various countries. This effect is reflected in the increase in the proportion of its industry and the astonishing rate of increase. The main function of cultural and creative industry for urban brand communication lies in the overall support of the structure of cultural and creative industry and the promotion of the internal elements of the industry. There is also a mutual promotion between the two, the common development of the relationship. More and more cities begin to pay attention to and use communication elements and symbols with their own cultural characteristics, which can be found and promoted through cultural and creative industries. As a result, the role of cultural and creative industries in the overall economic structure of the city becomes more and more important, even in some cities that rely on creative industries. The role and mode of urban brand communication have been extensively discussed by scholars, but there are not many documents discussing urban brand communication from the angle of cultural and creative industry, even forming a lot of blank. A complete theoretical paradigm is urgent and urgent. This paper focuses on the definition of cultural and creative industries and urban brand communication, clearly discusses the relationship between the two and the role of the two, enumerates a large number of examples of communication, This paper analyzes the present situation of urban communication in China, and then collates the mode and means of urban brand communication from the perspective of cultural and creative industry, relying on a large number of literature research and collation, as a reference for urban brand communication.
【學(xué)位授予單位】：山西財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：G124;F299.2

【引證文獻(xiàn)】

相關(guān)期刊論文 前4條

1 謝靜;;中式餐飲品牌視覺形象的創(chuàng)新探討——基于創(chuàng)意經(jīng)濟(jì)背景下[J];當(dāng)代經(jīng)濟(jì);2013年11期

2 盧金婷;;依托鄭州航空港的文化創(chuàng)意產(chǎn)業(yè)與中原城市群品牌傳播的關(guān)系研究[J];企業(yè)技術(shù)開發(fā);2013年05期

3 張玉敏;;河北省文化創(chuàng)意產(chǎn)業(yè)投融資問題及對策研究[J];商業(yè)時代;2013年15期

4 陳靜文;;文化創(chuàng)意產(chǎn)業(yè)與品牌設(shè)計傳播研究[J];藝術(shù)品鑒;2015年06期

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本文編號：1988081