本文選題：鄉(xiāng)村旅游 + 文化創(chuàng)意��； 參考：《四川省社會(huì)科學(xué)院》2017年碩士論文

【摘要】：隨著社會(huì)的發(fā)展,人們的生活水平不斷提高,精神文化消費(fèi)需求不斷增長(zhǎng),旅游需求也不斷增長(zhǎng)。改革開(kāi)放以來(lái),國(guó)內(nèi)的旅游產(chǎn)業(yè)發(fā)展迅猛,正在從單一的觀光旅游、景點(diǎn)旅游向鄉(xiāng)村旅游、休閑度假旅游、全域旅游轉(zhuǎn)變。旅游逐漸從精英消費(fèi)轉(zhuǎn)向大眾消費(fèi),一方面越來(lái)越多的人越來(lái)越多的人走出高樓林立、車(chē)水馬龍的城市,回歸清新自然的田園。同時(shí),城鄉(xiāng)交通的發(fā)展和私家車(chē)的普及為鄉(xiāng)村旅游提供了條件。在旅游的過(guò)程中追求創(chuàng)意元素是體驗(yàn)經(jīng)濟(jì)時(shí)代對(duì)鄉(xiāng)村旅游的新的要求。隨著旅游消費(fèi)逐漸從從形式到內(nèi)容,從外表的載體到深層的文化內(nèi)涵,鄉(xiāng)村旅游產(chǎn)品和服務(wù)對(duì)文化和創(chuàng)意的需求不斷增加。目前鄉(xiāng)村旅游開(kāi)發(fā)以當(dāng)?shù)刈匀毁Y源和特色文化為主,缺乏文化創(chuàng)意的融入。文化創(chuàng)意在鄉(xiāng)村旅游開(kāi)發(fā)中的應(yīng)用將提升鄉(xiāng)村旅游的品質(zhì)和核心競(jìng)爭(zhēng)力,讓鄉(xiāng)村旅游形成鮮明的產(chǎn)區(qū)和獨(dú)特的產(chǎn)業(yè)布局。同時(shí),鄉(xiāng)村旅游為文化創(chuàng)意提供平臺(tái)。文化創(chuàng)意產(chǎn)業(yè)利用鄉(xiāng)村地區(qū)良好的自然景觀和生態(tài)環(huán)境為載體,展現(xiàn)并凸顯當(dāng)?shù)靥赜械奈幕瘍?nèi)涵,借以幫助當(dāng)?shù)刈鳛槁糜挝Φ奶嵘�。鄉(xiāng)村旅游和文化創(chuàng)意產(chǎn)業(yè)融合發(fā)展是旅游業(yè)未來(lái)發(fā)展的必然趨勢(shì)。豐富的鄉(xiāng)村旅游資源、素材為文化創(chuàng)意提供基礎(chǔ)條件和豐富的元素。文化創(chuàng)意產(chǎn)業(yè)為鄉(xiāng)村旅游提供新的思想和方向、新的產(chǎn)品和服務(wù),豐富鄉(xiāng)村旅游的內(nèi)涵和色彩,增強(qiáng)其吸引力和競(jìng)爭(zhēng)力,對(duì)促進(jìn)鄉(xiāng)村旅游的轉(zhuǎn)型升級(jí)和可持續(xù)發(fā)展具有重要的意義。本研究認(rèn)為,鄉(xiāng)村旅游是人類(lèi)發(fā)展和城市化的必然結(jié)果,是親近山水、釋放壓力、自然教育的必要方式,是中國(guó)未來(lái)幾年乃至幾十年旅游業(yè)中的重要板塊。當(dāng)前,國(guó)內(nèi)鄉(xiāng)村旅游的開(kāi)發(fā)存在資源觀傳統(tǒng)、開(kāi)發(fā)模式單一、本土文化挖掘不夠、旅游產(chǎn)品缺乏創(chuàng)意、營(yíng)銷(xiāo)渠道和力度不足等問(wèn)題。鄉(xiāng)村旅游開(kāi)發(fā)必須以發(fā)展當(dāng)?shù)亟?jīng)濟(jì)和文化為目的,以基礎(chǔ)設(shè)施為載體,以人才和服務(wù)為根本,以游客和消費(fèi)者的需求為中心,以與文化創(chuàng)意產(chǎn)業(yè)融合發(fā)展為路徑,來(lái)實(shí)現(xiàn)鄉(xiāng)村資源、當(dāng)?shù)鼐用窈陀慰偷挠袡C(jī)融合,促進(jìn)鄉(xiāng)村地區(qū)的發(fā)展和繁榮。鄉(xiāng)村旅游開(kāi)發(fā)中,將運(yùn)用文化創(chuàng)意,更加注重文化資源的梳理、轉(zhuǎn)化,最終形成文化資產(chǎn);鄉(xiāng)村的自然資源和人文資源將通過(guò)創(chuàng)意的手法以一種新的形式吸引游客;鄉(xiāng)村的土特產(chǎn)和農(nóng)產(chǎn)品將通過(guò)創(chuàng)意進(jìn)行更加符合現(xiàn)代人生活方式的產(chǎn)品開(kāi)發(fā)。同時(shí),鄉(xiāng)村社群關(guān)系和人文生態(tài)也將在鄉(xiāng)村旅游的發(fā)展中得到重構(gòu)。本研究結(jié)合國(guó)內(nèi)外學(xué)術(shù)資料和業(yè)界相關(guān)實(shí)踐,通過(guò)案例分析的方法,梳理鄉(xiāng)村旅游和文化產(chǎn)業(yè)融合發(fā)展的歷史和現(xiàn)狀;分析并歸納鄉(xiāng)村旅游和文化創(chuàng)意產(chǎn)業(yè)相互融合的內(nèi)在機(jī)制;總結(jié)國(guó)內(nèi)鄉(xiāng)村旅游發(fā)展中存在的問(wèn)題;探討文化創(chuàng)意產(chǎn)業(yè)視角下鄉(xiāng)村旅游開(kāi)發(fā)策略和基本路徑。
[Abstract]:With the development of society, people's living standard is improving, the demand for spiritual and cultural consumption is increasing, and the demand for tourism is also increasing. Since the reform and opening up, the domestic tourism industry is developing rapidly, from a single tourism, scenic spot tourism to rural tourism, leisure vacation tourism, global tourism transformation. Tourism has gradually shifted from elite consumption to mass consumption. On the one hand, more and more people are coming out of tall buildings and busy cities, returning to the fresh and natural countryside. At the same time, the development of urban and rural traffic and the popularity of private cars provide conditions for rural tourism. The pursuit of creative elements in the process of tourism is the new requirement of rural tourism in the era of experience economy. With tourism consumption gradually from form to content, from the carrier of appearance to the deep cultural connotation, the demand for culture and creativity of rural tourism products and services is increasing. At present, the development of rural tourism is based on local natural resources and characteristic culture, and lacks the integration of culture and creativity. The application of cultural creativity in the development of rural tourism will enhance the quality and core competitiveness of rural tourism, and make rural tourism form a distinct production area and unique industrial layout. At the same time, rural tourism provides a platform for cultural creativity. The cultural and creative industries make use of the good natural landscape and ecological environment in rural areas as carriers to show and highlight the unique cultural connotations of the local areas in order to help promote the attraction of local tourism. The integration of rural tourism and cultural and creative industries is the inevitable trend of tourism development in the future. Rich rural tourism resources, materials for cultural creativity to provide the basic conditions and rich elements. Cultural and creative industries provide new ideas and directions for rural tourism, new products and services, enrich the connotations and colors of rural tourism, and enhance its attractiveness and competitiveness. It is of great significance to promote the transformation and upgrade of rural tourism and sustainable development. This study holds that rural tourism is the inevitable result of human development and urbanization, is a necessary way to get close to the mountains and rivers, release pressure, and natural education, and is an important plate in the tourism industry of China in the next few years or even decades. At present, there are some problems in the development of rural tourism in China, such as the traditional view of resources, the single mode of development, the insufficient excavation of local culture, the lack of originality of tourism products, the insufficiency of marketing channels and intensity, and so on. The development of rural tourism must take the development of local economy and culture as its purpose, infrastructure as its carrier, talent and service as its root, tourists' and consumers' needs as its center, and its integration with cultural and creative industries as its path. To realize the organic integration of rural resources, local residents and tourists, and promote the development and prosperity of rural areas. In the development of rural tourism, we will use cultural creativity, pay more attention to the combing and transformation of cultural resources, and finally form cultural assets, and the natural resources and human resources of rural areas will attract tourists in a new form through creative methods. Rural local products and agricultural products will be more creative in line with the modern way of life product development. At the same time, the relationship between rural communities and humanistic ecology will be reconstructed in the development of rural tourism. This research combines the domestic and foreign academic data and the industry related practice, through the case analysis method, combs the rural tourism and the cultural industry fusion development history and the present situation; This paper analyzes and summarizes the internal mechanism of the integration of rural tourism and cultural and creative industries, summarizes the problems existing in the development of rural tourism in China, and probes into the development strategies and basic paths of rural tourism from the perspective of cultural and creative industries.
【學(xué)位授予單位】：四川省社會(huì)科學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F323;F592;G124

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