本文選題：手機電視　切入點：受眾　出處：《編輯之友》2014年07期

【摘要】：手機電視在火熱的概念背后,是緩慢增長的市場和冷眼旁觀的消費者,這場悄然而至但注定影響深遠的變革對傳媒企業(yè)而言,是挑戰(zhàn)也是機遇。傳媒企業(yè)如何更科學(xué)地分析手機電視受眾的特點、需求,把握受眾心理與時代的脈搏,成為其保持競爭力、爭取話語權(quán)的關(guān)鍵。
[Abstract]:Behind the concept of mobile TV is the slow growth of the market and the neglect of consumers, this quietly but doomed to far-reaching changes for media companies, is a challenge as well as an opportunity.How to scientifically analyze the characteristics and demands of the mobile TV audience and grasp the pulse of the audience psychology and the times becomes the key for the media enterprises to maintain their competitiveness and strive for the right to speak.
【作者單位】： 山東女子學(xué)院文化傳播學(xué)院;
【分類號】：G206

【共引文獻】

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本文編號：1702672