本文選題：電影產(chǎn)業(yè)　切入點(diǎn)：產(chǎn)業(yè)鏈　出處：《東北財(cái)經(jīng)大學(xué)》2012年碩士論文

【摘要】：2011年,我國(guó)電影行業(yè)年度票房為131.15億,相比去年增長(zhǎng)了近30億,票房總量已經(jīng)接近北美票房的六分之一,成為全球電影票房最高的前十個(gè)國(guó)家之一。由此可見隨著經(jīng)濟(jì)的發(fā)展、電影制作放映技術(shù)的進(jìn)步、人們對(duì)于文化產(chǎn)品需求的增長(zhǎng),我國(guó)電影產(chǎn)業(yè)得以迅猛發(fā)展,但是百億票房并不能遮蓋電影產(chǎn)業(yè)發(fā)展過程中日益凸顯的諸多問題。 我國(guó)電影行業(yè)經(jīng)歷了從計(jì)劃經(jīng)濟(jì)下電影的統(tǒng)購(gòu)統(tǒng)銷、中影公司的全國(guó)性壟斷經(jīng)營(yíng),到對(duì)民營(yíng)資本、外資的產(chǎn)業(yè)進(jìn)入限制的放寬,再到院線制的確立等一系列轉(zhuǎn)變后,我國(guó)電影產(chǎn)業(yè)的產(chǎn)業(yè)鏈各環(huán)節(jié)的市場(chǎng)結(jié)構(gòu)等也隨之發(fā)生了明顯的變化。電影票價(jià)隨著電影產(chǎn)業(yè)的相關(guān)變化也出現(xiàn)了巨大的波動(dòng),電影觀影數(shù)量在總量和人均量上也都隨著票價(jià)出現(xiàn)了波動(dòng)。我們應(yīng)當(dāng)意識(shí)到高票價(jià)一方面帶動(dòng)著高票房的產(chǎn)生,另一方面高票價(jià)也將大部分觀影人群排擠出電影市場(chǎng)。由此可見當(dāng)前電影的高票價(jià)日漸成為制約我國(guó)電影業(yè)發(fā)展的一個(gè)重要因素,如何制定合理的電影票價(jià)也就成為電影產(chǎn)業(yè)發(fā)展中必須要解決的問題。 本文擬首先對(duì)當(dāng)前我國(guó)電影產(chǎn)業(yè)相關(guān)運(yùn)作機(jī)制和現(xiàn)狀進(jìn)行梳理的基礎(chǔ)上著重對(duì)電影票價(jià)的制定等進(jìn)行介紹,再通過對(duì)我國(guó)當(dāng)前電影票價(jià)與當(dāng)前收入水平的占比這一指標(biāo)同其他國(guó)家的對(duì)比,以及我國(guó)各歷史階段該指標(biāo)的對(duì)比對(duì)當(dāng)前我國(guó)電影票價(jià)的合理性進(jìn)行分析論證,接下來通過對(duì)供求、電影產(chǎn)業(yè)鏈各環(huán)節(jié)的市場(chǎng)結(jié)構(gòu)行為、政府政策等方面就電影票價(jià)產(chǎn)生影響的因素進(jìn)行深入分析,針對(duì)電影高票價(jià)的成因,著重基于提升電影產(chǎn)業(yè)產(chǎn)業(yè)鏈各環(huán)節(jié)的競(jìng)爭(zhēng)程度這一視角對(duì)電影票價(jià)的合理制定提出相應(yīng)的對(duì)策和政策建議。
[Abstract]:In 2011, the annual box office of China's film industry was 13.115 billion, an increase of nearly 3 billion compared with last year. The total box office volume has reached nearly 1/6 in North America, making it one of the top 10 countries in the world with the highest box office sales in the world. It can be seen that with the development of the economy, With the development of film production and projection technology and the increase of people's demand for cultural products, the film industry in China has developed rapidly, but the 10 billion box office can not cover up many problems in the process of development of film industry. The film industry in China has experienced a series of changes from the monopoly of films under the planned economy, the nationwide monopoly operation of the China Film Company, the relaxation of restrictions on the entry of private capital and foreign capital industries, and the establishment of the hospital line system. The market structure of various links in the industry chain of the film industry in our country has also changed obviously. With the related changes in the film industry, there have also been huge fluctuations in movie ticket prices. The number of movies has fluctuated with the ticket price, both in total and per capita amount. We should realize that high ticket prices on the one hand drive the production of high box office. On the other hand, high ticket prices have also pushed most of the audience out of the film market. Thus, it can be seen that the current high ticket prices of films are increasingly becoming an important factor restricting the development of the film industry in China. How to make a reasonable ticket price has become a problem that must be solved in the development of film industry. This paper first intends to comb the current operating mechanism and current situation of the film industry in China, and then focus on the establishment of film ticket prices and so on. Through the comparison of the ratio of the current movie ticket price and the current income level between China and other countries, and the comparison of this index in each historical stage of our country, the rationality of the current movie ticket price in China is analyzed and proved. Then, through the in-depth analysis of the factors influencing the movie ticket price from the aspects of supply and demand, the market structure behavior of various links in the film industry chain, government policies, and so on, aiming at the causes of the high ticket price of the film, Based on the view of improving the competitive degree of each link of the industry chain of the film industry, the author puts forward the corresponding countermeasures and policy suggestions for the reasonable formulation of the movie ticket price.
【學(xué)位授予單位】：東北財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：J943

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