本文選題：傳媒　切入點：核心產(chǎn)業(yè)　出處：《新聞與寫作》2014年05期 　論文類型：期刊論文

【摘要】：近年來傳媒業(yè)的發(fā)展變化,一次又一次地打破我們固有的思維定式。來自新媒體的沖擊正在重塑未來傳媒產(chǎn)業(yè)的版圖。對于傳媒產(chǎn)業(yè)研究的視角,可使用結(jié)構(gòu)性分析將其分為印刷(平面)媒體、電波媒體、PC互聯(lián)網(wǎng)媒體和移動互聯(lián)網(wǎng)媒體等4大板塊,并從媒介形態(tài)、媒體業(yè)態(tài)和傳媒生態(tài)三個層面對其進行分析。未來的傳媒產(chǎn)業(yè)界限將更加模糊,產(chǎn)業(yè)邊界的擴張不但能夠促進傳媒產(chǎn)業(yè)的規(guī)�；鲩L,還有可能撼動整體經(jīng)濟發(fā)展的格局。這種結(jié)構(gòu)性變化同樣體現(xiàn)在中國傳媒產(chǎn)業(yè)的發(fā)展過程中,新興媒體的發(fā)展壯大也改變了中國傳媒產(chǎn)業(yè)的發(fā)展格局。
[Abstract]:In recent years, the development and change of the media industry has broken our inherent thinking pattern again and again. The impact from the new media is reshaping the territory of the media industry in the future. Structural analysis can be used to divide it into four major sectors: print (flat) media, radio media, PC Internet media and mobile Internet media, and from the media form, The media industry will be more blurred in the future, and the expansion of the industry boundary will not only promote the mass growth of the media industry. This kind of structural change is also reflected in the development process of Chinese media industry, and the development of new media also changes the development pattern of Chinese media industry.
【作者單位】： 清華大學新聞與傳播學院;
【分類號】：G206-F

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本文編號：1604545