本文選題：web2.0　切入點(diǎn)：產(chǎn)業(yè)　出處：《復(fù)旦大學(xué)》2013年博士論文　論文類型：學(xué)位論文

【摘要】：在中國(guó)Web2.0概念興起于2005年。在全世界范圍內(nèi)蓬勃興起的Web2.0技術(shù)應(yīng)用如博客、社交網(wǎng)絡(luò)、播客視頻、微博客(Twitter)、標(biāo)簽(tag)、書簽(Bookmark)和開(kāi)放程序接口等為搭建這一平臺(tái)提供了有力支撐。文化創(chuàng)意產(chǎn)業(yè)(Cultural and Creative Industry)簡(jiǎn)稱創(chuàng)意經(jīng)濟(jì)或譯成“創(chuàng)造性產(chǎn)業(yè)”,文化創(chuàng)意產(chǎn)業(yè)主要是指依靠個(gè)人智慧、技能和天賦,借助高科技技術(shù)對(duì)文化資源進(jìn)行不斷創(chuàng)造,同時(shí)通過(guò)運(yùn)用和開(kāi)發(fā)知識(shí)產(chǎn)權(quán),生產(chǎn)出高附加值產(chǎn)品,文創(chuàng)產(chǎn)業(yè)是具有無(wú)限潛力的產(chǎn)業(yè)。 創(chuàng)意產(chǎn)業(yè)的創(chuàng)新性是其本質(zhì)特征。而創(chuàng)意階層是與創(chuàng)意產(chǎn)業(yè)相關(guān)聯(lián)的具有創(chuàng)造力的普遍受過(guò)高等教育的具有共同價(jià)值的一個(gè)社會(huì)階層。這一部分人群和WEB2.0網(wǎng)民的人群重合度非常之高。創(chuàng)意產(chǎn)業(yè)是以技術(shù)或人的創(chuàng)造性為中心的產(chǎn)業(yè),在有關(guān)創(chuàng)意產(chǎn)業(yè)的研究中,很顯然存在著一個(gè)無(wú)法回避的問(wèn)題,那就是創(chuàng)意與文化,在跟產(chǎn)業(yè)相關(guān)時(shí),究竟存在著何種關(guān)系?WEB2.0和文化創(chuàng)意產(chǎn)業(yè)有著天然的聯(lián)系和共同的基因。在WEB2.0背景下,文化創(chuàng)意產(chǎn)業(yè)呈現(xiàn)出了大量新興產(chǎn)業(yè)類型,其共性和個(gè)性在本文中將重點(diǎn)研究。 基于web2.0的新興文化創(chuàng)意產(chǎn)業(yè)是文化創(chuàng)意產(chǎn)業(yè)的最新,最活躍,也是貢獻(xiàn)度增幅最快的構(gòu)成部分,通過(guò)探尋以Web2.0為背景的新興文化創(chuàng)意產(chǎn)業(yè)價(jià)值溢價(jià)規(guī)律,找出在現(xiàn)代網(wǎng)絡(luò)化生存情境下的創(chuàng)意傳播規(guī)律。進(jìn)而找出文化產(chǎn)業(yè)能夠成長(zhǎng)成為我國(guó)支柱型產(chǎn)業(yè)的實(shí)現(xiàn)辦法。 文化創(chuàng)意產(chǎn)業(yè)以創(chuàng)意為核心,除了因高新技術(shù)誕生的新產(chǎn)業(yè),創(chuàng)意產(chǎn)業(yè)中的大多數(shù)產(chǎn)業(yè)是傳統(tǒng)產(chǎn)業(yè)的技術(shù)革新和設(shè)計(jì)創(chuàng)新而煥發(fā)出的新活力,在新的時(shí)代背景下,這樣的產(chǎn)業(yè)的共性得到政府和企業(yè)乃至于整個(gè)社會(huì)的格外關(guān)注,認(rèn)可,進(jìn)而被集合在一起重新賦予其定義和內(nèi)涵。因高科技而誕生的新興產(chǎn)業(yè),數(shù)字內(nèi)容產(chǎn)業(yè)是其新的衍生內(nèi)容,文化創(chuàng)意產(chǎn)業(yè)在web2.0背景下的開(kāi)始有了新內(nèi)涵。
[Abstract]:The concept of Web2.0 emerged in China in 2005. Web2.0 technology applications such as blogs, social networks, podcasts have flourished around the world. Weibo's Twitter, tag tag, bookmark and open program interface provide a strong support for building the platform. Cultural and creative industries are referred to as creative economy or translated as "creative industries", which mainly refers to relying on personal wisdom. Skills and talents, with the help of high-tech technology to create cultural resources, and through the use and development of intellectual property rights, the production of high value-added products, Wen Chuang industry is an industry with unlimited potential. Innovation of creative industry is its essential characteristic. Creative class is a creative and generally highly educated social stratum with common value associated with creative industry. This segment of the population and WEB2.0 netizens. Creative industries are industries centered on technology or human creativity. In the research on creative industry, it is obvious that there is an unavoidable question, that is, creativity and culture, when related to the industry, what kind of relationship is there? Under the background of WEB2.0, the cultural creative industry presents a large number of emerging industry types, its commonness and individuality will be studied in this paper. The new cultural creative industry based on web2.0 is the newest, most active, and the fastest increasing component of the cultural creative industry. By exploring the value premium law of the emerging cultural creative industry based on Web2.0, This paper finds out the law of creative communication in the context of modern network survival, and then finds out the way to realize that cultural industry can grow into a pillar industry in our country. Creativity is the core of the cultural and creative industries. In addition to the new industries born by high and new technologies, most of the industries in the creative industries are new vitality arising from the technological innovation and design innovation of the traditional industries. Under the new background of the times, The commonness of such industries has been paid special attention by the government, enterprises and even the whole society, recognized, and then gathered together to give it a new definition and connotation. Emerging industries born as a result of high technology, The digital content industry is its new derivative content, and the cultural creative industry has a new connotation under the background of web2.0.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級(jí)別】：博士
【學(xué)位授予年份】：2013
【分類號(hào)】：G124;G206

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