發(fā)布時間：2018-03-01 18:46

  本文關鍵詞： 文化產業(yè) 競爭力 BP人工神經網絡算法 評價　出處：《南京師范大學》2013年碩士論文　論文類型：學位論文

【摘要】：文化產業(yè)作為“朝陽產業(yè)”,在“十二五”時期對拉動經濟社會的發(fā)展,促進產業(yè)結構轉型升級有重要的作用,文化產業(yè)競爭力正日益成為衡量一個國家和地區(qū)文化“軟實力”的標準。江蘇省作為文化大省,文化產業(yè)增加值近年來快速增長,產業(yè)總體經濟效益逐年提高,有效緩解了就業(yè)壓力；但是江蘇省還不是文化強省,文化產業(yè)在產業(yè)結構、產學研結合、產業(yè)需求、產業(yè)集群建設等方面還存在問題。有鑒于此,在新時期江蘇省更是要積極響應中央號召,大力發(fā)展文化產業(yè),適時調整文化產業(yè)結構,實現(xiàn)文化軟實力帶動江蘇省綜合競爭力的提升；因此,如何準確衡量江蘇省文化產業(yè)競爭力的水平和如何提升江蘇省文化產業(yè)競爭力就變得尤為重要。本文從定性與定量相結合的角度,分析如何運用文化產業(yè)競爭力測度的相關理論,從整體上對江蘇省的文化產業(yè)競爭力進行評價,希望得出江蘇省文化產業(yè)競爭力在選取的標本中的排名,進而找出不足進行彌補。 本文首先從文化產業(yè)的相關概念和基本特征出發(fā),借鑒產業(yè)競爭力相關涵義歸納出文化產業(yè)競爭力,在以往學者研究經驗的基礎上,找出文化產業(yè)競爭力的主要影響因素,并介紹了目前學術界普遍認可的測度文化產業(yè)競爭力的幾種理論方法。通過在江蘇省文化產業(yè)發(fā)展現(xiàn)狀整體大環(huán)境的分析中,歸納出江蘇省文化產業(yè)發(fā)展的優(yōu)勢、劣勢及機遇和挑戰(zhàn)。結合文化產業(yè)競爭力測度的相關理論,實證分析部分構建江蘇省文化產業(yè)競爭力評價指標體系和評價標準,運用BP人工神經網絡的算法對江蘇省文化產業(yè)競爭力進行了縱向、橫向的比較并進行了預測分析,得出結論：江蘇省文化產業(yè)競爭力的發(fā)展總體上呈上升趨勢,但是相對一些發(fā)達省份還存在一定的差距,在文化體制改革、產業(yè)集群建設等相關方面還需要進一步完善。最后,本文針對江蘇省文化產業(yè)發(fā)展中出現(xiàn)的問題提出政策建議,期望能為江蘇省文化產業(yè)的研究提供一些參考。
[Abstract]:As a "sunrise industry", cultural industry plays an important role in stimulating the economic and social development and promoting the transformation and upgrading of industrial structure during the 12th Five-Year Plan period. The competitiveness of cultural industry is increasingly becoming the standard to measure the "soft power" of culture in a country and region. As a large cultural province, the added value of cultural industry in Jiangsu Province has increased rapidly in recent years, and the overall economic benefits of the industry have been improved year by year. It effectively alleviates employment pressure; however, Jiangsu Province is not yet a strong cultural province, and cultural industries still have problems in terms of industrial structure, integration of production, education and research, industrial demand, industrial cluster construction, and so on. In the new era, Jiangsu Province should respond positively to the call of the Central Committee, vigorously develop the cultural industry, adjust the structure of the cultural industry at the right time, and realize the promotion of the comprehensive competitiveness of Jiangsu Province by cultural soft power. How to accurately measure the level of Jiangsu's cultural industry competitiveness and how to enhance Jiangsu's cultural industry competitiveness has become particularly important. This paper analyzes how to use the relevant theory of cultural industry competitiveness measurement to evaluate the cultural industry competitiveness of Jiangsu Province as a whole, hoping to get the ranking of Jiangsu cultural industry competitiveness in selected specimens. And then find out the deficiencies to make up for. Based on the related concepts and basic characteristics of cultural industry, this paper sums up the competitiveness of cultural industry from the relevant meaning of industrial competitiveness, and finds out the main influencing factors of the competitiveness of cultural industry on the basis of previous scholars' research experience. This paper also introduces several theoretical methods to measure the competitiveness of cultural industry, which are generally accepted by the academic circles at present. Through the analysis of the overall environment of the present situation of cultural industry development in Jiangsu Province, the advantages of the development of cultural industry in Jiangsu Province are summed up. Combined with the relevant theory of cultural industry competitiveness measurement, the empirical analysis part of Jiangsu Province cultural industry competitiveness evaluation index system and evaluation criteria, By using BP artificial neural network algorithm, the competitiveness of Jiangsu's cultural industry is compared vertically and horizontally and predicted. The conclusion is that the development of Jiangsu's cultural industry competitiveness is on the whole on the rise trend. However, compared with some developed provinces, there is still a certain gap, in the cultural system reform, industrial cluster construction and other related aspects need to be further improved. Finally, this paper puts forward policy recommendations for the problems in the development of cultural industry in Jiangsu Province. It is expected to provide some references for the study of cultural industry in Jiangsu Province.
【學位授予單位】：南京師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G124

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