本文關(guān)鍵詞： 實(shí)景演出 天門狐仙 新劉海砍樵 旅游演藝 運(yùn)營 管理　出處：《天津音樂學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：旅游演藝是新時(shí)代的產(chǎn)物,是經(jīng)濟(jì)、文化、科技等快速發(fā)展的產(chǎn)物,而山水實(shí)景演出則是旅游演藝的一大亮點(diǎn),談起實(shí)景演出想必讓人印象最深刻且家喻戶曉的經(jīng)典之作還是張藝謀導(dǎo)演為山水甲天下的桂林而策劃創(chuàng)作的《印象·劉三姐》�！队∠蟆⑷恪房梢运愕蒙鲜菍�(shí)景演出的鼻祖,它是一次成功的革新,使當(dāng)?shù)嘏c此項(xiàng)目相關(guān)的旅游文化產(chǎn)業(yè)賺的盆滿缽滿,它帶來的巨大經(jīng)濟(jì)效益讓同行看紅了眼,一時(shí)間實(shí)景演出的熱潮席卷大江南北。此后,在這跟風(fēng)熱潮中不乏投資上億元,結(jié)果一年虧損幾千萬的。實(shí)景演出《天門狐仙·新劉�？抽浴冯m然也是在這種跟風(fēng)熱潮中的產(chǎn)物,但此項(xiàng)目卻以它獨(dú)特的自然環(huán)境、新穎的本體特色、成熟的運(yùn)營手段,在我國眾多實(shí)景旅游演出項(xiàng)目中占有一席之地。由于地理環(huán)境等多種因素的影響,本項(xiàng)目的收益雖不能與“印象系列”等其他成功的旅游演出產(chǎn)品相提并論,但它獲得的社會(huì)效益卻更加難得,自項(xiàng)目問世以來獲得了多種榮譽(yù)和獎(jiǎng)項(xiàng),向世人展示了張家界地區(qū)獨(dú)特的人文精神風(fēng)貌和歷史文化特色,還為旅游演藝的發(fā)展提供了新思路、開辟了新道路,豐富了張家界游客的旅游文化體驗(yàn),讓游客告別了傳統(tǒng)的走馬觀花似的游覽方式,可以短期、高效的了解到比山水更有魅力的人文歷史,獲得了觀眾超高的好評(píng)。從目前對(duì)本項(xiàng)目的研究現(xiàn)狀來看,大多研究范圍僅存在于對(duì)項(xiàng)目的本體特色、創(chuàng)新、舞美等方面,幾乎沒有涉及到項(xiàng)目的運(yùn)營模式、管理模式、營銷策略、經(jīng)營現(xiàn)狀和效益情況等方面。因此,本文以《天門狐仙·新劉�？抽浴窞橹饕芯繉�(duì)象,采用文獻(xiàn)研究法、案例研究法、學(xué)科交叉法、田野考察法以及演繹歸納、抽象推理、概括等方法,對(duì)項(xiàng)目中大家廣泛研究的方面進(jìn)行深入性分析,對(duì)大家不曾涉及的方面做重點(diǎn)分析,并提出相關(guān)問題和建議,爭取能夠?qū)窈舐糜闻c藝術(shù)聯(lián)姻共謀發(fā)展提供借鑒與參考價(jià)值。
[Abstract]:Tourism performance is the product of the new era, and it is the product of rapid development of economy, culture, science and technology, and the landscape performance is one of the highlights of tourism performing arts. When it comes to the real scene performance, it must be the most impressive and well-known classic, or the "impression 路third Sister Liu" that Zhang Yimou directed for Guilin, the world's first in the landscape. It can be said that "San Sister Liu" is the originator of the actual scene performance. It was a successful innovation that made the local tourism and cultural industry associated with the project rich and profitable. It brought great economic benefits to its peers, and a real show boom swept across the river and north and south. There are hundreds of millions of yuan invested in this upsurge, and as a result, there are tens of millions of people who lose tens of millions of dollars a year. Although the actual scene performance "Tianmen Fox Fairy 路New Liu Hai chopping firewood" is also a product of this kind of upsurge, this project has its unique natural environment. Novel Noumenon characteristics, mature operation means, occupy a place in many actual scenery tourism performance projects in our country. Because of the influence of many factors, such as geographical environment, Although the benefits of this project can not be compared with other successful tourism performance products such as "impression Series", the social benefits it gains are even more rare, and since the project came out, it has won many honors and awards. It shows the unique humanistic spirit and historical and cultural features of Zhangjiajie area, provides a new way for the development of tourism performing arts, and enriches the tourist cultural experience of Zhangjiajie. Let the tourists say goodbye to the traditional way of sightseeing, can quickly and efficiently understand the more attractive human history than mountains and rivers, and get high praise from the audience. From the current research status of this project, Most of the research scope only exists in the aspects of Noumenon characteristics, innovation, dance beauty and so on. It hardly involves the operation mode, management mode, marketing strategy, management status quo and benefit situation of the project. This paper takes Tianmen Fox Fairy 路New Liu Hai chopping firewood as the main research object, adopts the literature research method, the case study method, the discipline intersection method, the field investigation method and the deductive induction, the abstract inference, the summary and so on. This paper makes an in-depth analysis of the aspects of the project which are widely studied, and makes a key analysis of the aspects that have not been involved in the project, and puts forward some related problems and suggestions, in order to provide reference and reference value for the future development of tourism and art marriage.
【學(xué)位授予單位】：天津音樂學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J124

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