本文關(guān)鍵詞： 上海 演出團(tuán)體 形象手冊 設(shè)計研究　出處：《北京印刷學(xué)院》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：21世紀(jì)，文化生產(chǎn)力已經(jīng)成為一個國家和城市綜合實力和核心競爭力的重要體現(xiàn)。隨著經(jīng)濟(jì)的發(fā)展，我國越來越重視文化產(chǎn)業(yè)對整個經(jīng)濟(jì)的貢獻(xiàn)，文化產(chǎn)業(yè)的發(fā)展為我國經(jīng)濟(jì)注入了新的活力。其中，我國文化產(chǎn)業(yè)發(fā)展的代表之一是演出行業(yè)的發(fā)展，隨著我國文化演出行業(yè)的進(jìn)一步發(fā)展，具有地方特色的演出團(tuán)體的產(chǎn)品開發(fā)與文化傳播也顯示出了蓬勃的生命力。近年來，上海文化產(chǎn)業(yè)的發(fā)展取得了很大的成就，尤其是上海文化演出行業(yè)的發(fā)展極具特色：立足國內(nèi)市場，發(fā)展具有國際水準(zhǔn)的演出服務(wù)，重視演出團(tuán)體形象手冊的設(shè)計，不斷塑造文明、和諧、藝術(shù)的演出團(tuán)體品牌形象，同時努力打造具有中國特色的文化演出品牌，成功的塑造了上海文化演出名片。從設(shè)計的角度出發(fā)去研究上海演出團(tuán)體形象手冊具有必要性和代表性，上海作為一個演出資源豐富，團(tuán)體眾多，發(fā)展迅速，潛力巨大的區(qū)域，其演出形象手冊的設(shè)計有很多值得全國其他地區(qū)演出團(tuán)體借鑒和學(xué)習(xí)的地方。本文主要通過分析上海演出團(tuán)體的發(fā)展特色、上海演出團(tuán)體重視形象手冊設(shè)計的原因、上海演出團(tuán)體形象手冊的設(shè)計、上海演出團(tuán)體形象手冊設(shè)計的案例分析等幾個主要方面對上海演出團(tuán)體形象手冊設(shè)計進(jìn)行研究，以闡明上海各大演出團(tuán)體之間的差異化，通過實際有效的形象手冊的設(shè)計，區(qū)別與同行業(yè)不同團(tuán)體的視覺形象的品牌策略和宣傳推廣，，在市場競爭中贏得一席之地。這些研究為全國其他地區(qū)和城市的演出團(tuán)體提供了可以借鑒的優(yōu)秀經(jīng)驗，同時這部分的理論研究也豐富了演出團(tuán)體形象手冊設(shè)計這一領(lǐng)域的理論基礎(chǔ)。
[Abstract]:In 21th century, cultural productivity has become an important embodiment of the comprehensive strength and core competitiveness of a country and a city. With the development of economy, our country has paid more and more attention to the contribution of cultural industry to the whole economy. The development of the cultural industry has injected new vitality into our economy. One of the representatives of the development of the cultural industry in China is the development of the performing industry, and with the further development of the cultural performance industry in our country, The product development and cultural dissemination of the performance groups with local characteristics have also shown vigorous vitality. In recent years, the development of Shanghai's cultural industry has made great achievements. In particular, the development of Shanghai's cultural performance industry has its own characteristics: based on the domestic market, developing performance services of international standards, attaching importance to the design of the performance group image manual, continuously shaping the brand image of the performing group with civilization, harmony and art, At the same time, it is necessary and representative to study the Shanghai performance group image handbook from the design point of view by making great efforts to create a cultural performance brand with Chinese characteristics and successfully shaping the business card of Shanghai cultural performance. Shanghai is a region with rich performance resources, numerous groups, rapid development and great potential. The design of the performance image handbook is worth learning from other performing groups in other regions of the country. This paper mainly analyzes the characteristics of the development of Shanghai performance groups, and the reasons why Shanghai performance groups attach importance to the design of image manuals. The design of Shanghai performance group image handbook and the case analysis of Shanghai performance group image manual design are studied in order to clarify the differences between the major performing groups in Shanghai, such as the design of the Shanghai performance group image manual and the case analysis of the Shanghai performance group image manual design. Through the practical and effective design of the image manual, the brand strategy and promotion of the visual image of different groups in the same industry can be distinguished. To win a place in market competition. These studies provide excellent lessons for performance groups in other parts of the country and cities, At the same time, this part of the theoretical study also enriches the theoretical basis of performance group image manual design in this field.
【學(xué)位授予單位】：北京印刷學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J524;J124

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