本文關(guān)鍵詞： 大眾媒介 農(nóng)村經(jīng)濟(jì)發(fā)展 關(guān)注缺失 對策及建議　出處：《河北科技師范學(xué)院》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著大眾媒介日益增強(qiáng)的影響力和鄉(xiāng)村傳播學(xué)理論的出現(xiàn),大眾媒介對農(nóng)村經(jīng)濟(jì)發(fā)展的作用逐漸被人們所關(guān)注。從另一層面來說,農(nóng)村經(jīng)濟(jì)環(huán)境所發(fā)生的變化,也影響著大眾媒介的發(fā)展,為其豐富了新的節(jié)目內(nèi)容。本文未選取媒介在傳播過程中各要素和功能的傳播效力這一傳統(tǒng)的角度,而是分別研究了三種常見的大眾媒介的傳播特性、傳播效果和傳播內(nèi)容,以此為依據(jù)來分析大眾媒介在農(nóng)村發(fā)揮著怎樣的傳播影響力。本文運(yùn)用了文獻(xiàn)研究法、問卷調(diào)查法和深度訪談法,通過對資料的整理、相關(guān)數(shù)據(jù)的分析和訪談內(nèi)容的比對,嘗試探究大眾媒介在農(nóng)村的使用情況,論證大眾媒介不僅影響和促進(jìn)城市經(jīng)濟(jì)的發(fā)展,也對農(nóng)村經(jīng)濟(jì)的發(fā)展起到了積極作用。本文著重從大眾媒介的傳播內(nèi)容和傳播效果兩個(gè)方面入手,研究大眾媒介對農(nóng)村經(jīng)濟(jì)發(fā)展的作用。一方面,大眾媒介的傳播內(nèi)容為農(nóng)民分享致富經(jīng)驗(yàn),樹立榜樣,讓農(nóng)民的致富路更加順暢;為農(nóng)民牽線搭橋,及時(shí)發(fā)布經(jīng)濟(jì)信息;為農(nóng)村特有的產(chǎn)品搭建平臺,擴(kuò)寬銷售渠道;另一方面,大眾媒介的傳播效果為農(nóng)村構(gòu)建出新的經(jīng)濟(jì)環(huán)境,其娛樂化效果為農(nóng)村旅游業(yè)帶來了生機(jī),促進(jìn)了農(nóng)村經(jīng)濟(jì)的發(fā)展。本文還通過分析大眾媒介對農(nóng)村經(jīng)濟(jì)發(fā)展關(guān)注缺失的表現(xiàn),提出了相應(yīng)的改進(jìn)對策及建議,以便更好的發(fā)揮大眾媒介對農(nóng)村經(jīng)濟(jì)發(fā)展的作用。
[Abstract]:With the increasing influence of mass media and the emergence of the theory of rural communication, the role of mass media in rural economic development has gradually been concerned. From another level, the changes of rural economic environment have taken place. It also affects the development of the mass media and enriches the new program content. This paper does not select the traditional perspective of the communication effectiveness of the elements and functions of the media in the process of communication. It studies the communication characteristics, effects and contents of three common mass media, and analyzes how the mass media play a role in the rural areas. This paper uses the literature research method to analyze the influence of mass media in rural areas. Questionnaire survey and in-depth interviews, through the collation of data, the analysis of relevant data and the comparison of interview content, try to explore the use of mass media in rural areas. Demonstrate that mass media not only affects and promotes the development of urban economy, but also plays a positive role in the development of rural economy. On the one hand, the content of mass media for farmers to share rich experience, set an example, so that farmers become richer more smoothly; For farmers to match the timely release of economic information; To build a platform for rural products, expand the sales channels; On the other hand, the communication effect of mass media has created a new economic environment for the rural areas, and its entertainment effect has brought vitality to the rural tourism industry. Through the analysis of the mass media on the lack of attention to rural economic development performance, the corresponding improvement measures and suggestions are put forward. In order to better play the role of mass media in rural economic development.
【學(xué)位授予單位】：河北科技師范學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F320;G206
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本文編號：1470973