發(fā)布時(shí)間：2018-05-27 02:19

  本文選題：長(zhǎng)沙凱通置業(yè) + 知識(shí)型員工��； 參考：《湖南大學(xué)》2014年碩士論文

【摘要】：隨著近年來(lái)房地產(chǎn)業(yè)在中國(guó)的蓬勃發(fā)展，越來(lái)越多的資金流入房地產(chǎn)行業(yè)，。但是隨著黨的十八大以來(lái)提出轉(zhuǎn)變地方財(cái)政土地財(cái)政收入方式和政府對(duì)房地產(chǎn)企業(yè)利潤(rùn)的重視，以及更為嚴(yán)厲的房地產(chǎn)調(diào)控政策，房地產(chǎn)企業(yè)必然將在今后幾年進(jìn)行行業(yè)內(nèi)的整合，大型企業(yè)將利用資金和資源優(yōu)勢(shì)獲得更大的市場(chǎng)份額。在知識(shí)資本和人力資本成為企業(yè)競(jìng)爭(zhēng)優(yōu)勢(shì)的今天，知識(shí)型員工成為房地產(chǎn)企業(yè)突破發(fā)展瓶頸的關(guān)鍵，同時(shí)房地產(chǎn)企業(yè)也將越來(lái)越重視知識(shí)型人才對(duì)企業(yè)的貢獻(xiàn)，但在當(dāng)前，房地產(chǎn)企業(yè)存在著對(duì)知識(shí)型員工激勵(lì)不足的的情況，因此，探討房地產(chǎn)企業(yè)如何加強(qiáng)對(duì)知識(shí)型員工的激勵(lì)機(jī)制建設(shè)具有重要的現(xiàn)實(shí)意義。 本文選取了長(zhǎng)沙凱通置業(yè)公司作為研究對(duì)象，結(jié)合公司獨(dú)有的項(xiàng)目管理的特點(diǎn)，對(duì)公司知識(shí)型員工的激勵(lì)機(jī)制進(jìn)行了綜合分析。首先，本文對(duì)凱通置業(yè)公司的基本架構(gòu)和組織結(jié)構(gòu)概況進(jìn)行了描述，并通過(guò)實(shí)證調(diào)查對(duì)公司人力資源的情況進(jìn)行了基本的分析。然后，在建立了知識(shí)型人才的評(píng)價(jià)指標(biāo)體系后，初步統(tǒng)計(jì)了各部門(mén)的知識(shí)型員工分布，，并從物質(zhì)和精神層面兩個(gè)大方向著手，調(diào)查研究了這類(lèi)型員工的需求狀況，最終確立了運(yùn)用報(bào)酬激勵(lì)、精神激勵(lì)與個(gè)人成長(zhǎng)激勵(lì)三大激勵(lì)方式對(duì)知識(shí)型員工進(jìn)行激勵(lì)的方法。 通過(guò)以上分析，本文構(gòu)建了知識(shí)性員工的激勵(lì)模型，并針對(duì)各個(gè)部門(mén)的知識(shí)性員工不同的特點(diǎn)，設(shè)計(jì)了各個(gè)部門(mén)知識(shí)型員工的激勵(lì)機(jī)制。通過(guò)研究建立了長(zhǎng)沙凱通置業(yè)公司的知識(shí)型員工的激勵(lì)機(jī)制，滿足了知識(shí)型員工這一未來(lái)將在公司經(jīng)營(yíng)發(fā)展中占據(jù)重要位置的員工的職業(yè)需求以及心理需求，對(duì)房地產(chǎn)行業(yè)的同類(lèi)公司有較強(qiáng)的實(shí)際意義。
[Abstract]:With the booming development of real estate industry in China in recent years, more and more funds are flowing into the real estate industry. However, since the 18th National Congress of the Party, it has proposed to change the mode of local finance and land revenue and the government's emphasis on the profits of real estate enterprises, as well as more stringent real estate regulation and control policies. Real estate companies will inevitably integrate within the industry in the next few years, and large enterprises will take advantage of their capital and resources to gain a greater share of the market. Today, knowledge capital and human capital have become the competitive advantage of enterprises. Knowledge workers have become the key to breaking through the bottleneck of development of real estate enterprises. At the same time, real estate enterprises will pay more and more attention to the contribution of knowledge talents to enterprises, but at present, There is insufficient incentive for knowledge workers in real estate enterprises. Therefore, it is of great practical significance to explore how to strengthen the construction of incentive mechanism for knowledge workers in real estate enterprises. This paper selects Changsha Ketong Real Estate Company as the research object, combined with the unique characteristics of project management of the company, the incentive mechanism of the knowledge workers of the company is comprehensively analyzed. First of all, this paper describes the basic structure and organizational structure of Ketone Real Estate Company, and analyzes the situation of human resources through empirical investigation. Then, after establishing the evaluation index system of knowledge talents, the distribution of knowledge workers in various departments is preliminarily counted, and the demand of this type of staff is investigated and studied from the material and spiritual aspects. Finally, the methods of motivation for knowledge workers are established by using reward incentive, spiritual incentive and personal growth incentive. Through the above analysis, this paper constructs the incentive model of knowledge workers, and according to the different characteristics of knowledge workers in different departments, designs the incentive mechanism of knowledge workers in various departments. By studying and establishing the incentive mechanism of knowledge workers in Changsha Ketong Real Estate Company, it meets the professional and psychological needs of the knowledge workers, who will occupy an important position in the future development of the company. For the real estate industry of similar companies have a strong practical significance.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F272.92;F299.233.4

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