本文選題：可行性研究 + 房地產(chǎn)��； 參考：《西安建筑科技大學(xué)》2014年碩士論文

【摘要】：近年來，房地產(chǎn)業(yè)的發(fā)展對(duì)國(guó)民經(jīng)濟(jì)的推動(dòng)作用越來越大，已逐漸上升為宏觀經(jīng)濟(jì)的支柱產(chǎn)業(yè)之一。而房地產(chǎn)項(xiàng)目開發(fā)時(shí)間長(zhǎng)、建造難度大、牽涉面廣、資金流量大、回收周期長(zhǎng)等特點(diǎn)影響著房地產(chǎn)項(xiàng)目的開發(fā)建設(shè)。不僅如此，房地產(chǎn)項(xiàng)目建設(shè)開發(fā)還面臨一系列無法預(yù)測(cè)的風(fēng)險(xiǎn)。在這種形勢(shì)下，房地產(chǎn)項(xiàng)目建設(shè)前期的可行性研究工作就顯得十分重要。 本文以西安高新軟件新城IBM項(xiàng)目為對(duì)象，結(jié)合項(xiàng)目的實(shí)際情況和所在地的宏觀環(huán)境，在可行性研究理論的基礎(chǔ)上通過實(shí)際調(diào)查對(duì)項(xiàng)目的可行性進(jìn)行了研究。首先研究了陜西省和西安市的宏觀經(jīng)濟(jì)環(huán)境及房地產(chǎn)行業(yè)環(huán)境，并從西安高新軟件新城IBM項(xiàng)目的獨(dú)特背景出發(fā)，對(duì)項(xiàng)目的基本情況、內(nèi)部環(huán)境、市場(chǎng)定位、開發(fā)理念進(jìn)行了分析。其次基于市場(chǎng)調(diào)查的原始數(shù)據(jù)制定出了可行的營(yíng)銷方案，對(duì)項(xiàng)目的效益和風(fēng)險(xiǎn)進(jìn)行分析，進(jìn)一步分析了項(xiàng)目的可行性。最后，在以上研究基礎(chǔ)上從項(xiàng)目發(fā)展?jié)摿�、收益分析和風(fēng)險(xiǎn)變量敏感性三個(gè)方面論述了西安高新軟件新城IBM項(xiàng)目可行性結(jié)論。 本文在可行性研究的理論基礎(chǔ)上結(jié)合實(shí)例研究了房地產(chǎn)項(xiàng)目的可行性，擴(kuò)展了房地產(chǎn)可行性的研究領(lǐng)域。同時(shí)，以高新軟件新城IBM項(xiàng)目為實(shí)際研究背景不僅指導(dǎo)項(xiàng)目決策者做出合理決策具有現(xiàn)實(shí)意義，而且對(duì)于其它的房地產(chǎn)可行性研究也有重要實(shí)踐性意義。
[Abstract]:In recent years, the development of real estate industry has played a more and more important role in promoting the national economy, and has gradually become one of the pillar industries of macro economy. The development and construction of real estate projects are affected by the characteristics of long development time, large construction difficulty, wide involvement, large capital flow and long recovery cycle. Not only that, real estate project construction and development also faces a series of unpredictable risks. Under this situation, the feasibility study of real estate project construction is very important. This paper takes the IBM project of Xi'an Hi-tech Software New Town as the object, combines the actual situation of the project and the macroscopic environment of the location, and studies the feasibility of the project through the actual investigation on the basis of the theory of feasibility study. Firstly, the macroeconomic environment and real estate industry environment of Shaanxi Province and Xi'an City are studied, and the basic situation, internal environment and market orientation of the project are analyzed based on the unique background of the IBM project of Xi'an Hi-tech Software New Town. The concept of development is analyzed. Secondly, based on the original data of market research, the feasible marketing scheme is worked out, the benefit and risk of the project are analyzed, and the feasibility of the project is further analyzed. Finally, on the basis of the above research, the feasibility conclusion of Xi'an High-Tech Software New Town IBM Project is discussed from three aspects: project development potential, benefit analysis and risk variable sensitivity. Based on the theory of feasibility study, this paper studies the feasibility of real estate project and extends the research field of real estate feasibility. At the same time, it is of practical significance not only to guide the project decision makers to make reasonable decisions, but also to study the feasibility of other real estate based on the IBM project of high-tech software.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TU17;F299.23

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