本文選題：項目化管理　切入點：價值鏈管理　出處：《電子科技大學》2014年碩士論文

【摘要】：項目化管理著重研究如何在有限的資源下,通過建立統(tǒng)一的管理機制,協(xié)調(diào)組織合作,在符合時間進度要求下高質(zhì)量的完成工作目標。企業(yè)價值鏈是企業(yè)各價值活動的集合,通過研究企業(yè)價值鏈可以最大化企業(yè)價值,獲得競爭優(yōu)勢。本文將項目化管理與房地產(chǎn)價值鏈相結(jié)合,對探索提高房地產(chǎn)企業(yè)競爭優(yōu)勢的管理優(yōu)化方案,具有十分重要的現(xiàn)實意義。首先,在項目化管理和價值鏈相關(guān)理論的指導(dǎo)下,通過分析YM地產(chǎn)的內(nèi)外部環(huán)境及自身的資源能力,發(fā)現(xiàn)在市場大環(huán)境快速變化的情況下,傳統(tǒng)的價值鏈管理模式已不能很好地指導(dǎo)房地產(chǎn)企業(yè)發(fā)展,并指出YM地產(chǎn)價值鏈管理中存在的問題。其次,通過對房地產(chǎn)價值鏈的五個階段進行分析和論證,闡釋在房地產(chǎn)價值鏈管理基礎(chǔ)上推行項目化管理的可行性及必要性。同時結(jié)合YM地產(chǎn)的實際管理狀況,闡述了其推行價值鏈項目化管理是可行而且是必要的,并提出了YM地產(chǎn)實行價值鏈項目化管理的優(yōu)化思路。最后,結(jié)合YM地產(chǎn)的實際情況,根據(jù)價值鏈項目化管理的優(yōu)化思路,分別從構(gòu)建矩陣式組織結(jié)構(gòu)、構(gòu)建服務(wù)協(xié)調(diào)機制和監(jiān)督控制機制、提高價值鏈各階段的項目化管理能力、強化競爭力保障體系和整合價值鏈各階段資源等六個方面對YM地產(chǎn)的整條價值鏈進行了項目化改造,并介紹了YM地產(chǎn)實行項目化管理后取得的切實效果。
[Abstract]:Project management focuses on how to establish a unified management mechanism, coordinate organization and cooperation under limited resources, and achieve high quality work objectives in accordance with the requirements of time and schedule. Enterprise value chain is a collection of enterprise value activities. By studying the enterprise value chain, we can maximize the enterprise value and obtain the competitive advantage. In this paper, we combine the project management with the real estate value chain to explore the management optimization scheme to improve the competitive advantage of the real estate enterprise. First of all, under the guidance of project management and value chain theory, by analyzing the internal and external environment of YM real estate and its own resource capacity, it is found that the market environment changes rapidly. The traditional value chain management mode can not well guide the development of real estate enterprises, and points out the problems in the management of YM real estate value chain. Secondly, through the analysis and demonstration of the five stages of the real estate value chain, This paper expounds the feasibility and necessity of carrying out project management on the basis of real estate value chain management. At the same time, combining with the actual management situation of YM real estate, this paper expounds that it is feasible and necessary to carry out project management in value chain. Finally, according to the actual situation of YM real estate, according to the optimized thinking of value chain project management, the paper constructs the matrix organization structure respectively. The whole value chain of YM real estate is transformed from six aspects, such as constructing service coordination mechanism and supervision and control mechanism, improving the ability of project management in each stage of the value chain, strengthening the competitive security system and integrating the resources of each stage of the value chain. And introduced the YM real estate project management after the actual results achieved.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F299.233.4

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相關(guān)期刊論文 前1條

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本文編號：1664978