本文選題：感知物流服務(wù)　切入點(diǎn)：感知知識(shí)服務(wù)　出處：《吉林大學(xué)》2017年碩士論文

【摘要】：汽車貿(mào)易園區(qū)作為汽車流通業(yè)一種特殊的業(yè)態(tài)而存在,出現(xiàn)于20世紀(jì)90年代,隨著經(jīng)濟(jì)的飛速發(fā)展,汽車貿(mào)易園區(qū)逐漸發(fā)展成為形式多樣化和服務(wù)功能完善化的綜合性汽車園區(qū),整合優(yōu)化汽車資源,以汽車展覽、銷售、后市場(chǎng)等“一站式”服務(wù)為主,并配套汽車金融和城市休閑旅游等服務(wù),統(tǒng)一管理和運(yùn)營(yíng),在二三線城市發(fā)展尤為迅速,已成為區(qū)域經(jīng)濟(jì)發(fā)展的新地標(biāo)。汽車貿(mào)易園區(qū)在迅速發(fā)展的同時(shí),吸引大量汽車經(jīng)營(yíng)商戶的入駐,逐漸形成汽車產(chǎn)業(yè)鏈內(nèi)的產(chǎn)業(yè)集群。但汽車貿(mào)易園區(qū)在建設(shè)初期,園區(qū)主體運(yùn)營(yíng)效果并不理想,大量汽車經(jīng)營(yíng)商戶受資金、人才等的限制對(duì)汽車貿(mào)易園區(qū)整體的服務(wù)能力持觀望態(tài)度。園區(qū)主體采取一系列措施招攬汽車經(jīng)營(yíng)商戶入駐園區(qū),由于缺乏系統(tǒng)的理論研究,招攬手段單一,商戶入駐意愿不強(qiáng),筆者在參與導(dǎo)師實(shí)踐項(xiàng)目時(shí)也遇到同樣的現(xiàn)實(shí)問題,應(yīng)如何提高商戶入駐意愿,如何增強(qiáng)園區(qū)的服務(wù)能力�；谶@樣的背景,筆者試圖研究汽車貿(mào)易園區(qū)的服務(wù)能力對(duì)商戶入駐意愿的影響,探究感知服務(wù)能力和入駐意愿之間的作用機(jī)理,為汽車貿(mào)易園區(qū)的建設(shè)發(fā)展提供指導(dǎo)性和實(shí)踐性的方向。本文基于產(chǎn)業(yè)集聚理論、企業(yè)能力理論等相關(guān)理論,深入分析了汽車貿(mào)易園區(qū)作為產(chǎn)業(yè)集聚的特殊形式,其服務(wù)能力由哪些關(guān)鍵性的要素所組成。從理性行為、計(jì)劃行為及感知價(jià)值理論角度出發(fā),提出感知服務(wù)能力通過感知利益和感知風(fēng)險(xiǎn)作用于入駐意愿,構(gòu)建出本文的理論模型,分析感知服務(wù)能力的三個(gè)關(guān)鍵性要素并提出本文的研究假設(shè)。通過成熟量表設(shè)計(jì)形成本研究實(shí)證分析的調(diào)查問卷,依托導(dǎo)師的項(xiàng)目及筆者調(diào)查實(shí)踐,最終收集到235個(gè)樣本數(shù)據(jù)進(jìn)行實(shí)證分析。筆者通過對(duì)樣本數(shù)據(jù)的描述性統(tǒng)計(jì)分析、信度分析、效度分析、相關(guān)分析、回歸分析來(lái)驗(yàn)證本文的研究假設(shè),提出了感知服務(wù)能力對(duì)入駐意愿影響因素研究的以下結(jié)論:(1)感知物流服務(wù)、感知知識(shí)服務(wù)對(duì)入駐意愿具有正向影響作用;(2)感知服務(wù)能力的三個(gè)維度(感知物流服務(wù)、感知知識(shí)服務(wù)、感知金融服務(wù))對(duì)感知利益具有正向影響作用;(3)感知知識(shí)服務(wù)和感知金融服務(wù)對(duì)感知風(fēng)險(xiǎn)具有負(fù)向影響作用;(4)感知利益對(duì)入駐意愿具有正向影響作用,感知風(fēng)險(xiǎn)對(duì)入駐意愿具有負(fù)向影響作用;(5)感知利益在感知物流服務(wù)和入駐意愿之間起完全中介作用,感知利益在感知知識(shí)服務(wù)和入駐意愿之間起部分中介作用;(6)感知風(fēng)險(xiǎn)在感知物流服務(wù)和入駐意愿之間中介作用不顯著,感知風(fēng)險(xiǎn)在感知知識(shí)服務(wù)和入駐意愿之間起部分中介作用。針對(duì)本文已驗(yàn)證的假設(shè),筆者提出針對(duì)汽車貿(mào)易園區(qū)的兩點(diǎn)發(fā)展建議:(1)提高汽車貿(mào)易園區(qū)關(guān)鍵性的服務(wù)能力;(2)提升商戶感知利益,規(guī)避商戶感知風(fēng)險(xiǎn);(3)促進(jìn)汽車貿(mào)易園區(qū)主體與商戶利益的協(xié)同發(fā)展。并在文中結(jié)尾指出了本研究的不足之處。
[Abstract]:As a special form of automobile circulation, automobile trade park appeared in the 1990s, with the rapid development of economy. The auto trade park has gradually developed into a comprehensive automobile park with diversified forms and perfect service functions. It integrates and optimizes the automobile resources, and focuses on "one-stop" services such as automobile exhibition, sales, post-market, etc. And supporting automobile finance and urban leisure tourism services, unified management and operation, in the second and third tier city development is particularly rapid, has become a new landmark of regional economic development. Automobile trade park in the rapid development at the same time, Attracting a large number of automobile business operators to move in and gradually forming an industrial cluster in the automobile industry chain. However, in the early stage of the construction of the auto trade park, the main operation effect of the park was not satisfactory, and a large number of auto operators received funds. The restrictions of talents and so on hold a wait-and-see attitude towards the overall service capacity of the auto trade park. The main body of the park adopts a series of measures to attract auto operators to enter the park. Due to the lack of systematic theoretical research, the solicitation means are single. The desire to enter is not strong, the author also encountered the same practical problems in participating in the tutor practice project, how to improve the willingness of the merchants to enter, how to enhance the service capacity of the park. Based on this background, The author tries to study the influence of the service capacity of the automobile trade park on the willingness of the merchants to enter, and to explore the mechanism between the perceived service ability and the willingness to enter. This paper, based on the theory of industrial agglomeration and the theory of enterprise ability, deeply analyzes the special form of automobile trade park as industrial agglomeration. From the point of view of rational behavior, planning behavior and perceived value theory, this paper puts forward that perceived service ability acts on the intention of entry through perceived interests and perceived risks. The theoretical model of this paper is constructed, the three key elements of perceived service ability are analyzed and the research hypotheses of this paper are put forward. Through the design of maturity scale, the questionnaire of empirical analysis of this study is formed, which relies on the teacher's project and the author's investigation practice. Finally, 235 sample data were collected for empirical analysis. The author verified the research hypothesis by descriptive statistical analysis, reliability analysis, validity analysis, correlation analysis and regression analysis. This paper puts forward the following conclusions: 1) perceived logistics service, and perceived knowledge service has a positive effect on the willingness to enter. (2) three dimensions of perceived service capability (perceived logistics service). Perceived knowledge services, perceived financial services) have a positive impact on perceived interests. 3) perceived knowledge services and perceived financial services have a negative impact on perceived risk. Perceived risk has a negative impact on the willingness to enter. 5) perceived benefits play a complete intermediary role between perceived logistics services and willingness to enter. Perceived interest plays a part of intermediary role between perceived knowledge service and willingness to enter. (6) perceived risk does not play a significant role between perceived logistics service and willingness to move in. Perceived risk partly mediates between perceived knowledge service and willingness to move in. The author puts forward two suggestions for the development of auto trade park: 1) to improve the key service capability of the auto trade park and 2) to enhance the perceived interests of merchants. (3) to promote the coordinated development of the main body of the auto trade park and the interests of the merchants. At the end of this paper, the shortcomings of this study are pointed out.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.471

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