本文選題：拉動(dòng)補(bǔ)貨 + 精益物流��； 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：當(dāng)前，體育用品消費(fèi)市場追求個(gè)性化、時(shí)尚化的趨勢日益明顯，這種多品種、小批量的即時(shí)需求使得體育用品企業(yè)所廣泛采用的遠(yuǎn)期期貨模式面臨巨大挑戰(zhàn)。挑戰(zhàn)主要體現(xiàn)在兩個(gè)方面，一是需求預(yù)測時(shí)間跨度過長，供應(yīng)與需求嚴(yán)重脫節(jié)。二是遠(yuǎn)期期貨模式下推動(dòng)式運(yùn)作方式與需求趨勢背道而馳。這種運(yùn)作方式往往不區(qū)分產(chǎn)品、不區(qū)分階段、不區(qū)分客戶需求，追求一次性的將成品推送到客戶。 本文關(guān)注遠(yuǎn)期期貨模式下N公司成品物流環(huán)節(jié)中存在的主要問題，，嘗試對(duì)N公司產(chǎn)品以及不同時(shí)期和階段進(jìn)行恰當(dāng)?shù)姆诸�，并由此設(shè)計(jì)面向需求的拉動(dòng)式精益成品物流運(yùn)作方式。本文通過三個(gè)方面展開，首先，通過對(duì)N公司產(chǎn)品和需求分析，確定了設(shè)計(jì)N公司成品物流策略時(shí)需要考慮的主要因素，并通過這些因素對(duì)N公司產(chǎn)品分類，分成季節(jié)性產(chǎn)品鋪貨、季節(jié)性產(chǎn)品補(bǔ)貨和常青款產(chǎn)品補(bǔ)貨三個(gè)類別。然后，基于上述分類將區(qū)別化的拉動(dòng)式精益成品物流模式與之進(jìn)行關(guān)聯(lián)和匹配，并針對(duì)三個(gè)不同的分類從戰(zhàn)略層、戰(zhàn)術(shù)層和運(yùn)作層三個(gè)層次設(shè)計(jì)區(qū)別化的拉動(dòng)精益成品物流策略，以實(shí)現(xiàn)新品上市鋪貨周期最短、熱銷品售罄率最高、專業(yè)類和長青款產(chǎn)品服務(wù)水平最高的優(yōu)化目標(biāo)。最后，選取N公司成品物流環(huán)節(jié)中最關(guān)鍵的瓶頸環(huán)節(jié)進(jìn)行仿真模型搭建與仿真試驗(yàn)，以驗(yàn)證拉動(dòng)式精益成品物流技術(shù)在N公司產(chǎn)品鋪貨階段的適用性與科學(xué)性。
[Abstract]:At present, the trend of pursuit of individuation and fashion in the sporting goods consumption market is becoming increasingly obvious. This kind of multi-variety, small batch real-time demand makes the forward futures model widely used by sports goods enterprises face great challenges. The challenge is mainly reflected in two aspects, one is that the time span of demand forecasting is too long, and the supply and demand are seriously disjointed. Second, the forward futures model under the driving mode of operation and demand against the trend. This mode of operation often does not distinguish between products, stages and customer needs, and seeks to push the finished product to the customer at one time. This paper focuses on the main problems in the logistics of N Company under the forward futures model, and tries to classify the products of N Company and the different periods and stages appropriately. And from this design demand-oriented lean product logistics operation mode. Firstly, through the analysis of product and demand of N Company, the main factors that need to be considered in designing N Company's finished product logistics strategy are determined, and the products of N Company are classified by these factors. Divided into seasonal product shop, seasonal product replenishment and evergreen product replenishment three categories. Then, based on the above classification, the differentiated pull lean product logistics model is associated with and matched with it, and three different classifications are classified from the strategic level. The tactics layer and the operation layer design the differentiated pull lean product logistics strategy in order to achieve the new product marketing cycle is the shortest, the hot goods sell out rate is the highest, the professional category and the evergreen product service level is the highest optimization goal. Finally, the simulation model is built and the simulation experiment is carried out to verify the applicability and scientificity of the technology of pulling lean finished product logistics in the stage of N company's finished product logistics, which is the most critical bottleneck in N company's finished product logistics.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.8;F253.9

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本文編號(hào)：1886180