【摘要】：近年來(lái),中共中央逐漸重視農(nóng)村的發(fā)展,提出要積極發(fā)展文化、旅游、社區(qū)服務(wù)等需求潛力大的產(chǎn)業(yè)。襄陽(yáng)市立足得天獨(dú)厚的自然風(fēng)光和傳統(tǒng)文化優(yōu)勢(shì),大力實(shí)施旅游興市、強(qiáng)市戰(zhàn)略,加快培植旅游主導(dǎo)產(chǎn)業(yè),旅游業(yè)得到了前所未有的快速發(fā)展,旅游產(chǎn)業(yè)規(guī)模、經(jīng)濟(jì)運(yùn)行質(zhì)量逐年大幅度提升,發(fā)展?jié)摿θ找姹虐l(fā),成為帶動(dòng)區(qū)域經(jīng)濟(jì)發(fā)展的重要支撐力量。同時(shí),襄陽(yáng)市自然風(fēng)光秀美,農(nóng)村生活和文化形態(tài)比較典型,鄉(xiāng)村旅游資源豐富,具有良好的發(fā)展?jié)摿�。本文利用SWOT分析方法深入分析了襄陽(yáng)鄉(xiāng)村旅業(yè)發(fā)展現(xiàn)狀,利用主成分分析法和比較分析法對(duì)襄陽(yáng)市鄉(xiāng)村旅游發(fā)展水平進(jìn)行了探討,最后,結(jié)合數(shù)據(jù)分析結(jié)果提出襄陽(yáng)市鄉(xiāng)村旅游開(kāi)發(fā)構(gòu)想和策略,力求能對(duì)襄陽(yáng)市鄉(xiāng)村旅游發(fā)展有較為全面的探究與分析。主要結(jié)論有:襄陽(yáng)市鄉(xiāng)村旅游發(fā)展現(xiàn)狀包括以下四個(gè)方面:競(jìng)爭(zhēng)優(yōu)勢(shì)是鄉(xiāng)村旅游資源豐富和內(nèi)外交通便利;競(jìng)爭(zhēng)劣勢(shì)是基礎(chǔ)設(shè)施有待完善,資源開(kāi)發(fā)深度不夠和規(guī)劃編制滯后;競(jìng)爭(zhēng)機(jī)遇是鄉(xiāng)村旅游熱潮興起和政策支持力度不斷加大;競(jìng)爭(zhēng)威脅是鄉(xiāng)村旅游對(duì)傳統(tǒng)農(nóng)業(yè)經(jīng)濟(jì)的替代威脅以及鄉(xiāng)村旅游產(chǎn)品趨同和經(jīng)營(yíng)方式同質(zhì)化的威脅。襄陽(yáng)市鄉(xiāng)村旅游發(fā)展呈現(xiàn)較大的不平衡性,襄陽(yáng)市縣域鄉(xiāng)村旅游發(fā)展水平存在較大的差異,由高到低的縣市區(qū)分別是谷城縣、棗陽(yáng)市、南漳縣、老河口市、樊城區(qū)、襄城區(qū)、�？悼h、宜城市和襄州區(qū)。通過(guò)對(duì)襄陽(yáng)市鄉(xiāng)村旅游的分析,提出了襄陽(yáng)市鄉(xiāng)村旅游開(kāi)發(fā)構(gòu)想:堅(jiān)持“少”、“慢” “低”三原則,堅(jiān)持政府主導(dǎo)、農(nóng)旅結(jié)合、股份合作、公司+農(nóng)戶四種開(kāi)發(fā)模式,堅(jiān)持項(xiàng)目論證、配套建設(shè)、資金保障、隊(duì)伍建設(shè)、組織評(píng)估的開(kāi)發(fā)步驟,并結(jié)合襄陽(yáng)市鄉(xiāng)村旅游發(fā)展實(shí)際,構(gòu)建鄉(xiāng)村旅游全產(chǎn)業(yè)體系、加強(qiáng)區(qū)域旅游合作、加強(qiáng)新媒體宣傳力度、完善基礎(chǔ)設(shè)施建設(shè)、構(gòu)建政策保障體系、強(qiáng)化人才培訓(xùn)力度、加強(qiáng)生態(tài)保育力度。
[Abstract]:In recent years, the CPC Central Committee has gradually attached importance to the development of rural areas, and proposed to actively develop industries with great demand for culture, tourism and community service. Based on its unique natural scenery and traditional cultural advantages, Xiangyang has vigorously implemented the strategy of developing and strengthening the city through tourism, speeding up the cultivation of the leading tourism industry, and the tourism industry has gained unprecedented rapid development and the scale of the tourism industry. The quality of economic operation has been greatly improved year by year, and the development potential has been burst out day by day, which has become an important supporting force to drive the development of regional economy. At the same time, Xiangyang has beautiful natural scenery, typical rural life and cultural form, rich rural tourism resources and good development potential. In this paper, SWOT analysis method is used to analyze the present situation of Xiangyang rural tourism industry, and the development level of Xiangyang rural tourism is discussed by principal component analysis method and comparative analysis method. Combined with the results of data analysis, this paper puts forward the conception and strategy of rural tourism development in Xiangyang, and tries to make a more comprehensive exploration and analysis on the development of rural tourism in Xiangyang. The main conclusions are as follows: the present situation of rural tourism development in Xiangyang includes the following four aspects: the competitive advantage is the rich resources of rural tourism and the convenience of internal and external transportation, the competitive disadvantage is that the infrastructure needs to be improved, the depth of resource development is not enough and the planning is lagging behind. The competitive opportunity is the upsurge of rural tourism and the increasing of policy support; the competitive threat is the substitute threat of rural tourism to the traditional agricultural economy and the threat of the convergence of rural tourism products and the homogeneity of management mode. The development of rural tourism in Xiangyang presents a great imbalance, and there are great differences in the development level of rural tourism in Xiangyang. The counties from high to low are Gucheng County, Zaoyang City, Nanzhang County, Laohekou City, Fancheng District, Xiangcheng District, respectively. Baokang County, Yicheng and Xiangzhou District. Based on the analysis of rural tourism in Xiangyang, this paper puts forward four development modes of rural tourism in Xiangyang: adhering to the three principles of "less", "slow" and "low", insisting on the government leading, the combination of agriculture and tourism, the cooperation of shares, and the farmers of the company. Adhere to the development steps of project argumentation, supporting construction, fund guarantee, team building and organization evaluation, and combine the actual development of rural tourism in Xiangyang, construct the whole industry system of rural tourism, and strengthen regional tourism cooperation, Strengthen the new media propaganda, perfect the infrastructure construction, construct the policy guarantee system, strengthen the talent training dynamics, strengthen the ecological conservation dynamics.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7;F327

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