【摘要】：HZ公司是一家從事農(nóng)業(yè)科技的多元化公司,目前主要致力于云南牛肝菌的研發(fā)、生產(chǎn)和銷(xiāo)售于一體的超大規(guī)模食用菌企業(yè)。關(guān)于野生牛肝菌的人工培育方法,公司于2012年下半年的時(shí)候剛申請(qǐng)完專(zhuān)利,培育基地的項(xiàng)目實(shí)施于2013年年初開(kāi)始實(shí)行。HZ公司面臨著新技術(shù)、新公司、新項(xiàng)目的前提下,在激烈的市場(chǎng)競(jìng)爭(zhēng)中,始終圍繞著黑牛肝菌的技術(shù)領(lǐng)先、品質(zhì)保證、新鮮速遞的三大核心競(jìng)爭(zhēng)優(yōu)勢(shì)展開(kāi)。在實(shí)現(xiàn)黑牛肝菌經(jīng)濟(jì)效益的同時(shí)又能與農(nóng)業(yè)空置資源利用,開(kāi)拓一種全新的農(nóng)業(yè)全新模式,并將帶來(lái)顯著的社會(huì)效益和生態(tài)效益。 本文從HZ公司的實(shí)際出發(fā),基于戰(zhàn)略管理理論研究,通過(guò)對(duì)黑牛肝菌內(nèi)外部環(huán)境分析,運(yùn)用波特五力模型、PEST和SWOT等方法,對(duì)HZ公司現(xiàn)在以及未來(lái)牛肝菌的發(fā)展現(xiàn)狀和趨勢(shì)進(jìn)行了分析,在將來(lái)的發(fā)展過(guò)程中所處的優(yōu)劣勢(shì)以及對(duì)其發(fā)展戰(zhàn)略進(jìn)行了分析和歸納,進(jìn)一步設(shè)計(jì)出HZ公司在黑牛肝菌發(fā)展的三個(gè)新的發(fā)展戰(zhàn)略,即人工培育技術(shù)的完善、銷(xiāo)售服務(wù)網(wǎng)絡(luò)的覆蓋和投資發(fā)展戰(zhàn)略,并且對(duì)這三個(gè)新戰(zhàn)略的具體實(shí)施方法和途徑、評(píng)估改進(jìn)、注意事項(xiàng)和保障措施進(jìn)行了探討和建議。
[Abstract]:HZ is a diversified company engaged in agricultural science and technology, currently mainly committed to the research and development of Boletus in Yunnan, production and sales of super large scale edible fungus enterprises. Regarding the artificial cultivation method of wild Boletus, the company just applied for patent in the second half of 2012. The project of cultivation base was implemented in early 2013. HZ Company is faced with new technology, new company, new project. In the fierce market competition, always around the three core competitive advantages of technology leading, quality assurance and fresh delivery. While realizing the economic benefit of Boletus nigra, it can utilize the vacant resources with agriculture, and develop a brand-new agricultural model, which will bring remarkable social and ecological benefits. Based on the theory of strategic management, this paper analyzes the internal and external environment of Boletus nigra, and applies Porter's five-force model pest and SWOT to analyze the internal and external environment of Boletus nigra, based on the actual situation of HZ, and based on the theory of strategic management. The present and future development situation and trend of Boletus in HZ Company are analyzed. The advantages and disadvantages in the future development process and its development strategy are analyzed and summarized. Further designed three new development strategies of HZ in the development of Boletus nigra, that is, the improvement of artificial cultivation technology, the coverage of sales and service network and the investment development strategy, and the specific implementation methods and approaches of these three new strategies. Evaluation improvement, matters needing attention and safeguard measures are discussed and suggested.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類(lèi)號(hào)】：F326.13

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本文編號(hào)：2212081