【摘要】：近年來(lái),伴隨著我國(guó)休閑產(chǎn)業(yè)的迅猛發(fā)展,以農(nóng)業(yè)和旅游業(yè)有效結(jié)合的新興業(yè)態(tài)—休閑農(nóng)業(yè)趁勢(shì)興起。與此同時(shí),鑒于休閑農(nóng)業(yè)所帶來(lái)的綜合效益,黨中央以及國(guó)務(wù)院也相應(yīng)出臺(tái)了一系列措施來(lái)促進(jìn)休閑農(nóng)業(yè)的發(fā)展。衡陽(yáng)市是農(nóng)業(yè)大市,山河縱橫,植被繁茂,地形復(fù)雜多樣,交通區(qū)位優(yōu)越,農(nóng)耕文化豐富,這些優(yōu)越的生態(tài)環(huán)境和良好的社會(huì)經(jīng)濟(jì)條件,為其發(fā)展休閑農(nóng)業(yè)提供了明顯優(yōu)勢(shì),但這些資源優(yōu)勢(shì)并未完全轉(zhuǎn)化為經(jīng)濟(jì)優(yōu)勢(shì)。因此,分析衡陽(yáng)休閑農(nóng)業(yè)發(fā)展現(xiàn)狀,找出其中問(wèn)題,提出具體的發(fā)展對(duì)策,具有十分明顯的現(xiàn)實(shí)意義。本文首先在查閱國(guó)內(nèi)外相關(guān)文獻(xiàn)的基礎(chǔ)上,對(duì)休閑農(nóng)業(yè)的內(nèi)涵、特點(diǎn)、功能、開(kāi)發(fā)模式等概念進(jìn)行了界定,并明確了本文研究的休閑農(nóng)業(yè)是指以鄉(xiāng)村當(dāng)?shù)氐淖匀痪坝^和農(nóng)業(yè)資源為基礎(chǔ),通過(guò)科學(xué)合理的規(guī)劃設(shè)計(jì),吸引游客前來(lái)休閑、體驗(yàn)、觀賞、度假的一種新型旅游形式。其次,通過(guò)分析本地實(shí)情,發(fā)現(xiàn)衡陽(yáng)市休閑農(nóng)業(yè)具備深厚的文化底蘊(yùn)、良好的自然環(huán)境、優(yōu)越的地理區(qū)位、廣闊的客源市場(chǎng)等發(fā)展優(yōu)勢(shì),同時(shí)梳理其在發(fā)展模式、產(chǎn)品類型、投資主體、經(jīng)濟(jì)效益上的基本情況,并指出衡陽(yáng)市休閑農(nóng)業(yè)存在著政府扶持力度不大、產(chǎn)品缺乏特色、宣傳不到位、配套設(shè)施落后、管理低效等諸多問(wèn)題。再次,衡陽(yáng)市休閑農(nóng)業(yè)消費(fèi)者調(diào)查結(jié)果表明：休閑農(nóng)業(yè)目標(biāo)消費(fèi)者主要處于26-45歲的年齡階段,具備中等偏高收入、文化程度偏高、以上班族為主的特點(diǎn)：消費(fèi)者對(duì)休閑農(nóng)業(yè)認(rèn)知度較高,但對(duì)本地休閑農(nóng)業(yè)資源的了解還不夠：大部分消費(fèi)者傾向于在個(gè)人自由支配時(shí)間里,通過(guò)自駕的方式,前往風(fēng)景秀美的景郊型休閑農(nóng)業(yè)度假地放松身心。最后,為了更好促進(jìn)衡陽(yáng)市休閑農(nóng)業(yè)的發(fā)展,本文在現(xiàn)狀分析基礎(chǔ)上,結(jié)合調(diào)查數(shù)據(jù),從政府主導(dǎo)、科學(xué)規(guī)劃、合理開(kāi)發(fā)、打造特色品牌、加大宣傳力度、完善配套設(shè)施、優(yōu)化服務(wù)水平等方面提出具體對(duì)策。
[Abstract]:In recent years, with the rapid development of leisure industry in China, leisure agriculture, which is an effective combination of agriculture and tourism, is emerging. At the same time, in view of the comprehensive benefits of leisure agriculture, the CPC Central Committee and the State Council have issued a series of measures to promote the development of leisure agriculture. Hengyang City is a big agricultural city with lush vegetation, complicated terrain, superior transportation location and rich farming culture. These favorable ecological environment and good social and economic conditions provide obvious advantages for its development of leisure agriculture. However, these resource advantages have not been fully converted into economic advantages. Therefore, it is of great practical significance to analyze the present situation of Hengyang leisure agriculture, find out the problems and put forward concrete development countermeasures. On the basis of consulting relevant literature at home and abroad, this paper defines the connotation, characteristics, functions, development model and other concepts of leisure agriculture. The leisure agriculture studied in this paper is a new type of tourism form, which is based on the rural natural landscape and agricultural resources, and attracts tourists to leisure, experience, watch and vacation through scientific and reasonable planning and design. Secondly, through the analysis of the local facts, we find that Hengyang leisure agriculture has deep cultural background, good natural environment, superior geographical location, broad customer market and other development advantages, at the same time combing its development model, product types, etc. This paper points out that there are many problems in Hengyang's leisure agriculture, such as government support is not enough, products are lack of characteristics, propaganda is not in place, supporting facilities are backward, management is inefficient and so on. Third, Hengyang leisure agriculture consumer survey results show that: leisure agriculture target consumers are mainly in the 26-45 years of age, with medium high income, high education level, The main characteristics of office workers are: consumers have a higher awareness of leisure agriculture, but not enough knowledge of local leisure agricultural resources: most consumers tend to use self-driving in their personal discretionary time. Go to the scenic suburban leisure agriculture resort to relax body and mind. Finally, in order to better promote the development of Hengyang leisure agriculture, based on the analysis of the current situation, combined with the survey data, from the government leading, scientific planning, reasonable development, building special brands, increasing publicity, improving supporting facilities, To optimize the level of service and other aspects of specific countermeasures.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F323.4

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