發(fā)布時(shí)間：2018-06-21 07:07

  本文選題：信號(hào)理論 + 農(nóng)業(yè)眾籌��； 參考：《廣西社會(huì)科學(xué)》2017年06期

【摘要】：因涉及人體健康和食品安全問(wèn)題,產(chǎn)品質(zhì)量成為決定農(nóng)業(yè)眾籌項(xiàng)目成敗的關(guān)鍵因素�；谛盘�(hào)理論,運(yùn)用Logit回歸分析方法對(duì)影響農(nóng)業(yè)眾籌項(xiàng)目成功的質(zhì)量信號(hào)進(jìn)行實(shí)證研究,結(jié)果顯示,產(chǎn)品質(zhì)量信號(hào)(產(chǎn)品認(rèn)證、原產(chǎn)地等)和管理質(zhì)量信號(hào)(管理團(tuán)隊(duì)、發(fā)起經(jīng)驗(yàn)等)正向影響項(xiàng)目成功。為提高項(xiàng)目成功率,發(fā)起人應(yīng)重視產(chǎn)品質(zhì)量及其信號(hào)傳遞;政府應(yīng)主動(dòng)謀劃,從推廣產(chǎn)品認(rèn)證、培育原產(chǎn)地品牌和促進(jìn)農(nóng)業(yè)規(guī)模經(jīng)營(yíng)等方面助推農(nóng)業(yè)眾籌發(fā)展。
[Abstract]:Due to human health and food safety issues, product quality is the key factor to determine the success or failure of agricultural crowdfunding projects. Based on signal theory, logit regression analysis method is used to study the quality signals that affect the success of agricultural crowdfunding projects. The results show that the product quality signals (product certification, origin, etc.) and the management quality signals (management team, etc.) Launch experience, etc.) positively impact the success of the project. In order to improve the success rate of the project, the promoters should attach importance to the product quality and its signal transmission, and the government should actively plan to promote the development of agricultural crowdfunding from the aspects of popularizing product certification, cultivating brand of origin and promoting agricultural scale management.
【作者單位】： 中南大學(xué)商學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目(14BJY008)
【分類號(hào)】：F322;F724.6;F832
，

本文編號(hào)：2047689