本文選題：信號理論 + 農(nóng)業(yè)眾籌��； 參考：《廣西社會科學(xué)》2017年06期

【摘要】：因涉及人體健康和食品安全問題,產(chǎn)品質(zhì)量成為決定農(nóng)業(yè)眾籌項目成敗的關(guān)鍵因素。基于信號理論,運用Logit回歸分析方法對影響農(nóng)業(yè)眾籌項目成功的質(zhì)量信號進行實證研究,結(jié)果顯示,產(chǎn)品質(zhì)量信號(產(chǎn)品認證、原產(chǎn)地等)和管理質(zhì)量信號(管理團隊、發(fā)起經(jīng)驗等)正向影響項目成功。為提高項目成功率,發(fā)起人應(yīng)重視產(chǎn)品質(zhì)量及其信號傳遞;政府應(yīng)主動謀劃,從推廣產(chǎn)品認證、培育原產(chǎn)地品牌和促進農(nóng)業(yè)規(guī)模經(jīng)營等方面助推農(nóng)業(yè)眾籌發(fā)展。
[Abstract]:Due to human health and food safety issues, product quality is the key factor to determine the success or failure of agricultural crowdfunding projects. Based on signal theory, logit regression analysis method is used to study the quality signals that affect the success of agricultural crowdfunding projects. The results show that the product quality signals (product certification, origin, etc.) and the management quality signals (management team, etc.) Launch experience, etc.) positively impact the success of the project. In order to improve the success rate of the project, the promoters should attach importance to the product quality and its signal transmission, and the government should actively plan to promote the development of agricultural crowdfunding from the aspects of popularizing product certification, cultivating brand of origin and promoting agricultural scale management.
【作者單位】： 中南大學(xué)商學(xué)院;
【基金】：國家社會科學(xué)基金項目(14BJY008)
【分類號】：F322;F724.6;F832
，

本文編號：2047689