本文選題：食品安全 + 社區(qū)支持農(nóng)業(yè)��； 參考：《煙臺(tái)大學(xué)》2017年碩士論文

【摘要】：社區(qū)支持農(nóng)業(yè)(CSA)是指以社區(qū)居民的支持為基礎(chǔ),農(nóng)產(chǎn)品生產(chǎn)者按照社區(qū)居民的需求,采取生態(tài)有機(jī)的生產(chǎn)方式產(chǎn)出綠色安全的農(nóng)產(chǎn)品,并將之配送至社區(qū)居民家中。以需求層次理論、農(nóng)業(yè)多功能理論、農(nóng)業(yè)可持續(xù)發(fā)展理論等為基礎(chǔ),社區(qū)支持農(nóng)業(yè)作為一種新型經(jīng)營模式和生產(chǎn)組織形式,在經(jīng)濟(jì)穩(wěn)步推進(jìn)的過程中,滿足了社區(qū)居民對(duì)健康、安全、綠色農(nóng)產(chǎn)品更加迫切的需求。日本、美國、歐洲和中國等幾個(gè)國家社區(qū)支持農(nóng)業(yè)的發(fā)展無不如此,只是各自的經(jīng)營模式各具特色。中國社區(qū)支持農(nóng)業(yè)的典型代表包括:以北京小毛驢市民農(nóng)園為代表的預(yù)定型CSA、以廣東惠州四季分享農(nóng)場(chǎng)為代表的眾籌型CSA、以無錫天藍(lán)地綠生態(tài)農(nóng)場(chǎng)為代表的認(rèn)種型CSA。CSA在食品安全保障機(jī)制上獨(dú)具特色,即通過社區(qū)生產(chǎn)機(jī)制、社區(qū)支持機(jī)制、社區(qū)參與機(jī)制、社區(qū)對(duì)接機(jī)制和社區(qū)監(jiān)督機(jī)制的相互配合,從生產(chǎn)到流通全過程保障食品安全健康。以煙臺(tái)市清谷田園CSA農(nóng)場(chǎng)為例,該農(nóng)場(chǎng)從2007年設(shè)立以來,會(huì)員數(shù)量每年增長速度超過10%,目前已達(dá)900余戶,年?duì)I業(yè)額500余萬元,其發(fā)展速度遠(yuǎn)超過一般農(nóng)業(yè)增長速度。該農(nóng)場(chǎng)的成功經(jīng)驗(yàn)在于:傳統(tǒng)的生產(chǎn)方式保障農(nóng)產(chǎn)品的生產(chǎn)安全,快捷的配送系統(tǒng)保持食品的新鮮及時(shí),多樣化的經(jīng)營創(chuàng)新適應(yīng)顧客個(gè)性化需求,填補(bǔ)市場(chǎng)空白為顧客創(chuàng)造價(jià)值。通過對(duì)該農(nóng)場(chǎng)200名顧客的調(diào)研發(fā)現(xiàn),該農(nóng)場(chǎng)的顧客以中青年、高學(xué)歷和中高收入群體為主,顧客期望最高的因素是農(nóng)產(chǎn)品的健康、衛(wèi)生狀況以及新鮮程度,顧客對(duì)于該農(nóng)場(chǎng)評(píng)價(jià)滿意度最高的因素也是農(nóng)產(chǎn)品的健康、衛(wèi)生狀況和新鮮程度,這就是該農(nóng)場(chǎng)深受顧客歡迎的主要原因。發(fā)展CSA需要克服多方面的問題,包括生產(chǎn)者自身的生產(chǎn)體系、營銷體系的不完善以及消費(fèi)者對(duì)于CSA存在的認(rèn)知誤區(qū)。解決以上這些問題,應(yīng)從生產(chǎn)者和消費(fèi)者兩個(gè)方面作為著力點(diǎn),著重提高生產(chǎn)者的素質(zhì)和產(chǎn)品質(zhì)量,從而提升消費(fèi)者的信任,但不應(yīng)該僅局限于這兩個(gè)方面,還可以通過政府的政策扶植和社會(huì)的輿論支持,實(shí)現(xiàn)CSA的可持續(xù)發(fā)展。
[Abstract]:Community support Agriculture (CSAA) is based on the support of community residents. According to the needs of community residents, producers of agricultural products produce green and safe agricultural products in an ecological and organic way and distribute them to the homes of community residents. Based on the theory of hierarchy of demand, the theory of multi-function agriculture and the theory of sustainable development of agriculture, the community supports agriculture as a new mode of operation and production organization. In the process of steady economic advancement, it satisfies the health of the community residents. Safety, green agricultural products more urgent needs. Communities in Japan, the United States, Europe and China support the development of agriculture, but their business models have their own characteristics. Typical examples of Chinese community support for agriculture include: pre-finalized CSAs, represented by Beijing Little Donkey Citizen Farm, crowdfunding CSAs, represented by four Seasons sharing Farm in Huizhou, Guangdong Province, and identification of species, represented by Wuxi Tianlandi Green Ecological Farm. Type A CSA.CSA has its own characteristics in the food safety guarantee mechanism. That is, through the cooperation of community production mechanism, community support mechanism, community participation mechanism, community docking mechanism and community supervision mechanism, the whole process from production to circulation ensures food safety and health. Taking Qinggu Pastoral CSA Farm in Yantai City as an example, the number of members has increased by more than 10% per year since its establishment in 2007. At present, there are more than 900 households with annual turnover of more than 5 million yuan, and its development rate is far higher than that of ordinary agriculture. The successful experience of the farm lies in the following aspects: the traditional mode of production ensures the production safety of agricultural products, the fast distribution system keeps the food fresh and timely, the diversified management innovation adapts to the individual needs of the customers. Fill the gap in the market to create value for customers. A survey of 200 customers on the farm showed that the farm's customers were mainly young and middle-aged, highly educated and high-income groups. The highest expectations of customers were the health, hygiene and freshness of agricultural products. The highest satisfaction of customers with the farm is also due to the health, hygiene and freshness of the farm, which is the main reason why the farm is popular with customers. To develop CSA, we need to overcome many problems, including producers' own production system, imperfect marketing system and consumers' misunderstanding of CSA. To solve these problems, we should focus on improving the quality of producers and the quality of products, so as to enhance the trust of consumers, but not only in these two areas. The sustainable development of CSA can be realized through the support of government policy and public opinion.
【學(xué)位授予單位】：煙臺(tái)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王志剛;楊胤軒;蘇毅清;劉和;周永剛;;物聯(lián)網(wǎng)應(yīng)用下社區(qū)支持農(nóng)業(yè)的信任分析[J];貴州社會(huì)科學(xué);2014年12期

2 梁丹;張文勝;;基于食品安全視角的社區(qū)支持農(nóng)業(yè)功能及機(jī)制分析[J];食品研究與開發(fā);2014年18期

3 宋平;扈立家;;社區(qū)支持農(nóng)業(yè)項(xiàng)目融資障礙及成因研究[J];安徽農(nóng)業(yè)科學(xué);2014年23期

4 吳天龍;劉同山;;“社區(qū)支持農(nóng)業(yè)”模式及其在我國的發(fā)展[J];商業(yè)研究;2014年08期

5 何飛;李懷英;;我國社區(qū)支持農(nóng)業(yè)(CSA)發(fā)展模式中的政府責(zé)任研究[J];農(nóng)村經(jīng)濟(jì);2013年10期

6 孫超超;;社區(qū)支持農(nóng)業(yè)——“農(nóng)社對(duì)接”在日本[J];中國農(nóng)民合作社;2013年09期

7 支婷婷;;美國“農(nóng)社對(duì)接”實(shí)踐:社區(qū)支持農(nóng)業(yè)(CSA)[J];中國農(nóng)民合作社;2013年09期

8 邵雋;張玉鈞;李雄;李昭;;社區(qū)支持農(nóng)業(yè)型市民農(nóng)園休閑模式研究[J];旅游學(xué)刊;2012年12期

9 吳國慶;;基于社區(qū)支持農(nóng)業(yè)模式的生態(tài)農(nóng)業(yè)觀光旅游模式研究[J];生態(tài)經(jīng)濟(jì)(學(xué)術(shù)版);2012年02期

10 劉麗偉;;我國發(fā)展社區(qū)支持農(nóng)業(yè)的多功能價(jià)值及路徑選擇[J];學(xué)術(shù)交流;2012年09期

相關(guān)重要報(bào)紙文章 前2條

1 陳衛(wèi)平;;聲譽(yù)機(jī)制、關(guān)系運(yùn)作與食品信任建構(gòu)[N];光明日?qǐng)?bào);2014年

2 ;“社區(qū)支持農(nóng)業(yè)”有可取之處[N];寧波日?qǐng)?bào);2008年

相關(guān)碩士學(xué)位論文 前1條

1 蔣敏;基于消費(fèi)者視角的社區(qū)支持農(nóng)業(yè)（CSA）推廣對(duì)策研究[D];江西農(nóng)業(yè)大學(xué);2014年

，

本文編號(hào)：1929932