本文選題：農(nóng)資OO + 龍燈商城��； 參考：《企業(yè)管理》2017年12期

【摘要】：正農(nóng)資電商的發(fā)展有利于農(nóng)資企業(yè)找對(duì)目標(biāo)客戶,通過豐富的農(nóng)產(chǎn)品,以及相對(duì)透明的價(jià)格,提升農(nóng)資需求者的購(gòu)買體驗(yàn),從而吸引和留住農(nóng)資需求者。到目前為止,在農(nóng)資電商領(lǐng)域大致有三種商業(yè)模式:一是農(nóng)資企業(yè)自建線上電子商務(wù)平臺(tái),為農(nóng)資需求者提供農(nóng)資,如中國(guó)購(gòu)肥網(wǎng)、龍燈商城等;二是農(nóng)資企業(yè)依托綜合電商平臺(tái),為農(nóng)資需求者提供農(nóng)資,如阿里、京東等都在做農(nóng)資頻道;三是農(nóng)資企業(yè)采用線上線下結(jié)合,線上倚靠專業(yè)農(nóng)資電商,線下通過工作站或服務(wù)站,為農(nóng)資需求
[Abstract]:The development of positive agricultural resources e-commerce can help agricultural enterprises to find the right target customers, through abundant agricultural products, and relatively transparent prices, improve the purchasing experience of agricultural material demanders, thus attract and retain agricultural material demanders. Up to now, there are three kinds of business models in the field of agricultural material e-commerce: first, agricultural enterprises build their own e-commerce platform to provide agricultural materials for the farmers, such as China Fertilizer net, Longlantern Mall, etc. Second, agricultural enterprises rely on a comprehensive e-commerce platform to provide agricultural materials for agricultural material demanders, such as Ali, JingDong, and so on are doing agricultural resources channels; third, agricultural enterprises adopt the combination of on-line and offline, and rely on professional agricultural property e-commerce online. Off-line use of workstations or service stations for agricultural needs
【作者單位】： 哈爾濱商業(yè)大學(xué)管理學(xué)院;
【基金】：國(guó)家社會(huì)科學(xué)基金項(xiàng)目“供應(yīng)鏈協(xié)同嵌入的新型農(nóng)資經(jīng)營(yíng)服務(wù)體系構(gòu)建及運(yùn)行機(jī)制創(chuàng)新研究”(編號(hào):14BJY112)的階段性研究成果
【分類號(hào)】：F324.6;F724.6
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本文編號(hào)：1886019