本文選題：蔬菜產(chǎn)銷 + 信息化　； 參考：《華中師范大學(xué)》2017年碩士論文

【摘要】：在互聯(lián)網(wǎng)飛速發(fā)展的社會(huì)大環(huán)境下,現(xiàn)代農(nóng)業(yè)逐漸走向信息化發(fā)展道路。現(xiàn)代社會(huì),信息意識(shí)不斷強(qiáng)化、信息技術(shù)廣泛運(yùn)用。在生產(chǎn)力發(fā)展層面,信息技術(shù)帶來的積極效應(yīng)愈發(fā)顯著,考量某區(qū)域現(xiàn)代化程度的關(guān)鍵指標(biāo)在一定程度上取決于信息化水平高低與否。其中,區(qū)域蔬菜產(chǎn)業(yè)現(xiàn)代化競(jìng)爭(zhēng)優(yōu)勢(shì)得以豐富的關(guān)鍵在于產(chǎn)銷信息化。本課題研究以產(chǎn)銷信息化概念為切入點(diǎn),綜合我國蔬菜產(chǎn)銷信息化發(fā)展,展開探索分析。通過對(duì)蔬菜生產(chǎn)加工、供消管理等階段的分析,以政府所建構(gòu)信息共享平臺(tái)為基礎(chǔ),基于當(dāng)前市場(chǎng)運(yùn)作的規(guī)范化生產(chǎn)、信息流程及商務(wù)平臺(tái);針對(duì)蔬菜的生產(chǎn)-營銷展開網(wǎng)絡(luò)化監(jiān)管,并設(shè)計(jì)有管理體系,以保證每一環(huán)節(jié)的有序運(yùn)作;從而將商業(yè)運(yùn)作體系引入其中,提高蔬菜產(chǎn)銷信息化的高效發(fā)展與運(yùn)作。國內(nèi)信息化起步較晚,而發(fā)展速度相對(duì)較快;部分區(qū)域產(chǎn)銷一體化已達(dá)到發(fā)達(dá)國家程度。本文以“壽光-中國蔬菜之鄉(xiāng)”的蔬菜網(wǎng)絡(luò)交互平臺(tái)為切入點(diǎn),將目標(biāo)定位于維護(hù)生產(chǎn)、消費(fèi)方切身權(quán)益、優(yōu)化壽光蔬菜市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì);將選題背景定位于常見問題:“毒菜傷人”、信息不對(duì)稱問題等,基于信息化角度分析蔬菜產(chǎn)銷現(xiàn)存問題。通過本文分析,以期優(yōu)化國內(nèi)蔬菜產(chǎn)銷信息化水平。
[Abstract]:With the rapid development of the Internet, modern agriculture is gradually moving towards the road of information development. In modern society, information consciousness is constantly strengthened and information technology is widely used. At the level of productivity development, the positive effect brought by information technology is becoming more and more obvious. The key index to consider the degree of modernization in a certain region depends on the level of informatization to a certain extent. Among them, the key of regional vegetable industry modernization competition advantage is production and marketing information. Based on the concept of production and marketing informatization, this paper analyzes the development of vegetable production and marketing informatization in China. Through the analysis of vegetable production and processing, supply management and other stages, based on the information sharing platform constructed by the government, based on the current market operation of standardized production, information flow and business platform; Aiming at vegetable production-marketing network supervision and management system is designed to ensure the orderly operation of each link, so as to introduce the commercial operation system into it and improve the efficient development and operation of vegetable production and marketing information. The domestic informationization starts late, but the development speed is relatively fast; some regional production and marketing integration has reached the developed country level. Based on the vegetable network interactive platform of Shouguang and the hometown of Chinese vegetables, this paper aims to maintain the production, the consumers' rights and interests, and optimize the market competitive advantage of Shouguang vegetable. The background of this paper is focused on common problems, such as "poisonous vegetables hurt people", asymmetric information and so on. Based on information technology, the existing problems of vegetable production and marketing are analyzed. Through the analysis of this paper, we hope to optimize the information level of vegetable production and marketing in China.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F326.13

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本文編號(hào)：1859776