本文選題：農(nóng)產(chǎn)品品牌 + 經(jīng)營(yíng)��； 參考：《武漢輕工大學(xué)》2015年碩士論文

【摘要】：隨著我國(guó)經(jīng)濟(jì)的持續(xù)發(fā)展,我國(guó)農(nóng)業(yè)已向規(guī)�；⒓s化、產(chǎn)業(yè)化的現(xiàn)代農(nóng)業(yè)發(fā)展轉(zhuǎn)變。而農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)正是實(shí)現(xiàn)農(nóng)業(yè)現(xiàn)代化發(fā)展的途徑之一,是帶動(dòng)農(nóng)村經(jīng)濟(jì)發(fā)展的有力保障,是增加農(nóng)民收入的重要手段。農(nóng)產(chǎn)品品牌化是一個(gè)復(fù)雜的過(guò)程,包含了對(duì)構(gòu)成品牌的各個(gè)要素的開(kāi)發(fā)與建設(shè),如產(chǎn)品、符號(hào)、傳播、渠道等等,而經(jīng)營(yíng)指的不僅僅是經(jīng)營(yíng)主體對(duì)資金的運(yùn)作或是保持與合作伙伴的經(jīng)濟(jì)往來(lái),更是對(duì)品牌建設(shè)與發(fā)展的付出。農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)體現(xiàn)的是現(xiàn)代農(nóng)業(yè)生產(chǎn)的標(biāo)準(zhǔn)化、組織化、產(chǎn)業(yè)化,同時(shí)也是聯(lián)系農(nóng)業(yè)生產(chǎn)和農(nóng)產(chǎn)品市場(chǎng)的紐帶,是能將產(chǎn)品優(yōu)勢(shì)和資源優(yōu)勢(shì)轉(zhuǎn)變?yōu)樯唐穬?yōu)勢(shì)以及市場(chǎng)優(yōu)勢(shì),從而獲得良好經(jīng)濟(jì)效益的最直接與有效的途徑。湖北省作為我國(guó)的農(nóng)業(yè)大省,創(chuàng)建農(nóng)產(chǎn)品品牌,發(fā)展農(nóng)產(chǎn)品品牌,經(jīng)營(yíng)農(nóng)產(chǎn)品品牌,并培養(yǎng)一批在國(guó)內(nèi)市場(chǎng)具有影響力和競(jìng)爭(zhēng)力的農(nóng)產(chǎn)品品牌對(duì)湖北省農(nóng)業(yè)產(chǎn)業(yè)化發(fā)展具有重要的作用�，F(xiàn)階段,值得肯定的是在湖北省現(xiàn)代農(nóng)業(yè)的發(fā)展過(guò)程中涌現(xiàn)出了一批農(nóng)業(yè)產(chǎn)業(yè)化國(guó)家重點(diǎn)龍頭企業(yè),但是在農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)的過(guò)程中仍然暴露出了一些問(wèn)題。本研究通過(guò)對(duì)農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)過(guò)程中影響要素的闡述,對(duì)現(xiàn)階段湖北省農(nóng)業(yè)發(fā)展及農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)的現(xiàn)狀做出客觀分析,提出湖北省農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)的主要問(wèn)題,并通過(guò)對(duì)典型案例的研究,有針對(duì)性的提出對(duì)湖北省農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)改進(jìn)的對(duì)策和建議。
[Abstract]:With the sustainable development of our country's economy, our country's agriculture has changed to the modern agricultural development of scale, intensive and industrialization.Brand management of agricultural products is one of the ways to realize the development of agricultural modernization. It is a powerful guarantee to promote the development of rural economy and an important means to increase farmers' income.The branding of agricultural products is a complex process, including the development and construction of the various elements that make up the brand, such as products, symbols, communication, channels, etc.Management is not only the operation of capital or the economic contact with partners, but also the cost of brand building and development.The brand management of agricultural products embodies the standardization, organization and industrialization of modern agricultural production. It is also the link between agricultural production and agricultural products market, and it can transform the advantages of products and resources into commodity advantages and market advantages.Thus, the most direct and effective way to obtain good economic benefits is obtained.Hubei Province, as a major agricultural province in China, establishes agricultural products brands, develops agricultural products brands, and manages agricultural products brands.Cultivating a group of agricultural product brands with influence and competitiveness in the domestic market plays an important role in the development of agricultural industrialization in Hubei Province.At the present stage, it is worth affirming that in the course of the development of modern agriculture in Hubei Province, a number of national key leading enterprises have emerged in the process of agricultural industrialization, but some problems are still exposed in the process of brand management of agricultural products.Based on the analysis of the influencing factors in the process of brand management of agricultural products, this study makes an objective analysis on the present situation of agricultural development and brand management of agricultural products in Hubei Province, and puts forward the main problems of brand management of agricultural products in Hubei Province.Through the study of typical cases, the countermeasures and suggestions to improve the brand management of agricultural products in Hubei Province are put forward.
【學(xué)位授予單位】：武漢輕工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F323.5

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 郭彬;王偉;仝霞;張冬明;蔡德江;;海南省品牌農(nóng)業(yè)發(fā)展探討[J];現(xiàn)代農(nóng)業(yè)科技;2014年18期

2 羅同昱;;農(nóng)產(chǎn)品品牌化經(jīng)營(yíng)策略探究[J];農(nóng)業(yè)經(jīng)濟(jì);2014年08期

3 陳令軍;;區(qū)域農(nóng)產(chǎn)品品牌的文化構(gòu)建——以臨沂地區(qū)紅色文化為例[J];商業(yè)時(shí)代;2014年20期

4 鄭建;儲(chǔ)勝來(lái);;岳西翠蘭茶葉品牌建設(shè)問(wèn)題研究[J];農(nóng)村經(jīng)濟(jì)與科技;2014年07期

5 李飄;;論湖南農(nóng)產(chǎn)品地理標(biāo)志品牌建設(shè)中政府的作用[J];農(nóng)村經(jīng)濟(jì)與科技;2014年07期

6 劉祿;;淺議中小農(nóng)業(yè)企業(yè)市場(chǎng)營(yíng)銷存在的問(wèn)題與對(duì)策[J];商場(chǎng)現(xiàn)代化;2014年16期

7 賈永貴;蘇紅英;;新形勢(shì)下品牌農(nóng)業(yè)發(fā)展的意義與對(duì)策[J];現(xiàn)代農(nóng)業(yè)科技;2014年06期

8 薛桂芝;;地方政府在創(chuàng)建農(nóng)產(chǎn)品區(qū)域品牌中的重要作用[J];安徽農(nóng)業(yè)科學(xué);2012年23期

9 馬俊哲;;對(duì)依托品牌農(nóng)業(yè)會(huì)展打造農(nóng)業(yè)總部基地的思考——以打造北京豐臺(tái)種業(yè)總部基地為例[J];中國(guó)農(nóng)學(xué)通報(bào);2012年17期

10 劉元兵;劉春暉;;農(nóng)業(yè)區(qū)域品牌經(jīng)濟(jì)體的共生理論解讀及形成對(duì)策探析[J];廣東農(nóng)業(yè)科學(xué);2012年05期

相關(guān)碩士學(xué)位論文 前3條

1 王天U，

本文編號(hào)：1755694