本文關(guān)鍵詞：樂清市鐵皮石斛產(chǎn)業(yè)發(fā)展研究　出處：《江西農(nóng)業(yè)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 樂清 鐵皮石斛 優(yōu)勢(shì) 劣勢(shì) 威脅 機(jī)會(huì)

【摘要】：樂清市是鐵皮石斛最適宜生長(zhǎng)的地區(qū),同時(shí)也是鐵皮石斛的傳統(tǒng)產(chǎn)區(qū)。本文對(duì)樂清市鐵皮石斛產(chǎn)業(yè)發(fā)展現(xiàn)狀及存在問題進(jìn)行了實(shí)地調(diào)查,并應(yīng)用SWOT分析法、文獻(xiàn)檢索法對(duì)樂清市鐵皮石斛產(chǎn)業(yè)發(fā)展的優(yōu)勢(shì)、劣勢(shì)、威脅、機(jī)會(huì)進(jìn)行了全面、深入的分析。樂清鐵皮石斛產(chǎn)業(yè)的主要存在優(yōu)勢(shì):優(yōu)越的自然生長(zhǎng)環(huán)境、享譽(yù)國(guó)內(nèi)外的明星產(chǎn)地、高超的種植與加工技術(shù)、扎實(shí)的產(chǎn)業(yè)基礎(chǔ);劣勢(shì):自然風(fēng)險(xiǎn)大、產(chǎn)品深加工環(huán)節(jié)薄弱、企業(yè)規(guī)模小,品牌效應(yīng)弱、種植標(biāo)準(zhǔn)雜亂;機(jī)會(huì):符合大健康產(chǎn)業(yè)戰(zhàn)略、政府對(duì)產(chǎn)業(yè)的大力支持與引導(dǎo)、院企合作與專業(yè)合作組織的推進(jìn);威脅:競(jìng)爭(zhēng)壓力大、市場(chǎng)風(fēng)險(xiǎn)大。通過(guò)以上分析本文認(rèn)為樂清市鐵皮石斛產(chǎn)業(yè)發(fā)展應(yīng)發(fā)揮優(yōu)勢(shì)、克服劣勢(shì)、應(yīng)對(duì)威脅、把握機(jī)會(huì),才能得到健康良好的發(fā)展,提出了以下發(fā)展對(duì)策:(1)加強(qiáng)鐵皮石斛產(chǎn)業(yè)發(fā)展的組織領(lǐng)導(dǎo)、政策引導(dǎo)以及努力塑造樂清獨(dú)有的鐵皮石斛文化。(2)完善產(chǎn)業(yè)鏈,提高產(chǎn)業(yè)集約化程度,建立公平、透明、開放的鐵皮石斛產(chǎn)業(yè)信息系統(tǒng),建立產(chǎn)業(yè)園,并鼓勵(lì)企業(yè)延長(zhǎng)產(chǎn)業(yè)鏈。(3)“突出重點(diǎn),扶優(yōu)扶強(qiáng)”的原則,實(shí)施統(tǒng)一的品牌戰(zhàn)略,培育產(chǎn)業(yè)龍頭企業(yè)。(4)制定和完善鐵皮石斛產(chǎn)品標(biāo)準(zhǔn),建立行業(yè)質(zhì)量標(biāo)準(zhǔn)體系,規(guī)范行業(yè)行為,完善鐵皮石斛產(chǎn)品質(zhì)量監(jiān)督體系。(5)加大樂清鐵皮石斛產(chǎn)業(yè)發(fā)展的宣傳力度。(6)建立產(chǎn)品交易市場(chǎng)支撐體系。(7)建立科技支撐體系。
[Abstract]:Yueqing City is the most suitable growth area of Dendrobium candidum, and it is also the traditional production area of Dendrobium candidum. In this paper, the current situation and existing problems of Dendrobium candidum industry in Yueqing City were investigated. The advantages, disadvantages, threats and opportunities of the industrial development of Dendrobium candidum in Yueqing City were analyzed by SWOT analysis and literature retrieval. Deep analysis. The main advantages of Dendrobium candidum industry in Yueqing: superior natural growth environment, famous star production area at home and abroad, superb planting and processing technology, solid industrial foundation; Disadvantages: large natural risks, weak product processing links, small scale of enterprises, weak brand effect, messy planting standards; Opportunities: in line with the big health industry strategy, the government's strong support and guidance to the industry, hospital and enterprise cooperation and professional cooperation organization to promote; Threat: the competition pressure is great, the market risk is big. Through the above analysis, the author thinks that the development of the industry of Dendrobium candidum in Yueqing city should give play to its advantages, overcome its disadvantages, deal with the threat and grasp the opportunity to get a healthy and good development. Put forward the following development countermeasures: 1) strengthen the organizational leadership of the industrial development of Dendrobium candidum, policy guidance and efforts to shape Yueqing unique culture of Dendrobium candidum. 2) improve the industrial chain and enhance the degree of industrial intensification. To establish a fair, transparent and open industrial information system of Dendrobium candidum, to establish an industrial park, and to encourage enterprises to extend the industrial chain. Develop and perfect the product standard of Dendrobium candidum, establish the quality standard system of the industry, and standardize the behavior of the industry. Improve the product quality supervision system of Dendrobium candidum. 5) increase the propaganda of the development of Dendrobium candidum industry in Yueqing. 6) establish the support system of product trading market. 7) establish the science and technology support system.
【學(xué)位授予單位】：江西農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F326.12

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